I spend a lot of time walking the line between a dog-influencer and an influencer-influencer.
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Without social networks, she became the first "influencer": the "influencer" of God.
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Recently, a whole new kind of influencer — the "micro influencer" — has emerged.
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How brands can create a successful YouTube star partnership, according to SeatGeek's influencer marketing director: Ian Borthwick, SeatGeek's director of influencer marketing, shared his influencer marketing tips, like taking the backseat to allow the influencer to have creative control.
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We're looking at the influencer behind the influencer being just as important nowadays.
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After being labeled an "influencer" by brands interested in capitalizing on her audience, she began using self-portrait photography to explore brand-influencer and influencer-follower relationships.
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Tribe, an influencer software data company, calculates the monetary revenue of influencer-sponsored content.
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Patricia Schultz was a travel influencer before being a travel influencer was even a thing.
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This is Amanda Perelli, and welcome to the influencer industry newsletter from Business Insider: Influencer Dashboard.
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The state of influencer marketingAn influencer marketing campaign is when a social-media influencer on a platform, such as YouTube, Instagram, TikTok, and podcasting, promotes a brand or product in exchange for compensation.
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Jaclyn had really focused on event production and influencer marketing, and we focused on press and influencer marketing.
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Kristen Leanne, an influencer and beauty-brand owner, attended the American Influencer Awards in Hollywood, California, on Monday.
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Maya Kelley, an influencer who previously worked at a PR agency on influencer marketing, has also seen this.
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Blogger and influencer Alicia Tenise shared a Twitter thread that showed the lack of diversity in the influencer space.
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Whether I'm sorting bath salts or escaping, whenever I hear the word influencer, I think 'bad influencer,' you know?
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This handle refers to an ex-influencer called Catrific (real name Cat Valdes), a former influencer from Atlanta, Florida.
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With shady operators in the influencer business, "It's brands' responsibility to research the influencer as well," McCulley told BuzzFeed News.
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Brown said influencer sponsorships look different depending on both the brand and how popular the influencer is on social media.
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"We do influencer collaborations that are true to the vision of that beauty influencer," ErSelcuk told Retail Insider in February.
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That said, influencer marketing agencies do their own internal checks on the authenticity of an influencer&aposs following for brands.
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According to Influencer marketing agency Mediakix, Instagram's influencer market is worth $1 billion, and shows no signs of slowing down.
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Internet star Caspar Lee is a British-South African YouTube creator and the cofounder of the influencer marketing platform Influencer.
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Captiv8, a company offering tools for brands to manage influencer marketing campaigns, has released its 2018 Fraud Influencer Marketing Benchmark Report.
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Then we chat with Musa Nyangiwe, an influencer who quit, as well as Justina Semčenkaitė, another influencer who quit the platform.
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That was followed by "Heard Well Now," an influencer-driven music podcast series in partnership with influencer music label Heard Well.
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Most of the influencer merch booths were surprisingly empty, except for the hour or so when the influencer themselves stopped by.
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Influencer Jehava Brown shared her tips for determining your worth and shared her ask rate, as an influencer with 250,000 followers.
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Sign up for Business Insider&aposs influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox every Thursday.
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Danielle Bernstein, better known as fashion influencer and blogger WeWoreWhat, has clocked up decade of having "influencer" as her job title.
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And for SeatGeek, creating an effective influencer marketing partnership means taking a backseat and trusting the influencer with the creative direction.
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Brands will pay an influencer with an audience mostly in Texas differently than they pay an influencer with an international reach.
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"An influencer-led marketing strategy in this industry is successful because the brand is able to borrow the equity and credibility of the influencer," said Sherry Jhawar, president of Blended Strategy Group, which specializes in celebrity and influencer branding.
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Read the full story: Influencer marketers say sponsored Instagram posts have had views, likes, and comments sharply increase the past 2 weeksSign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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And here's a candid conversation with a former influencer-turned-marketing executive who has been on the front lines of influencer fraud.
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Here is my influencer guide and another influencer marketing guide that will help you on connecting, becoming and working with influencers. 18.
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In a recent report, the influencer marketing software company Mavrck examined the top "influencer-to-consumer" brands and the marketplace at large.
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The platform also has a self-service influencer manager, where marketers can take an automated and performance-based approach to influencer marketing.
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Sabra's spot features a whole crowd of celebrity and influencer names, from TikTok star Charli D'Amelio to influencer dog, Doug the Pug.
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Influencer advertising We've been seeing diminishing returns on traditional banner advertising over the last year and are exploring options related to influencer advertising.
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Here are the five key takeaways:Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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Here&aposs what they said:Sign up for Business Insider&aposs influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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Sponsored influencer posts created for politicians will be added to Facebook's Ad Library if the influencer pays money to boost them as ads.
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" In an Instagram story, Turner pretended to be an influencer and said, "Hey, guys, just kind of going for my influencer look today.
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Additionally, YouTube creator and influencer Dan Markham, also on the Web Summit panel, shared some of the impact he's seen as an Amazon Influencer.
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They were an influencer who was promoting their product and, with brands like this, if the influencer doesn't win, then the marketing campaign flops.
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Amra Olević Reyes is taking a stand against what she's dubbed constant "influencer slander" — people who say being influencer is not a real job.
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"As influencer marketing has exploded, brands are looking less and less for the biggest influencer, as they don't always have the highest engagement or have time to engage with their fans," Evan Asano, the CEO of the influencer-marketing agency Mediakix, told Business Insider.
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Urban Outfitters is selling a $59 'influencer Halloween costume' When you reduce down the concept of an influencer to its purest essence, what is it?
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Social media influencer testifies Also testifying Monday was Claudia Salinas, a Mexican model and social media influencer whose testimony contradicted parts of Lauren Young's story.
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In 2019, Viral Nation won "Best Large Influencer Marketing Agency" at the Influencer Marketing Awards and was named one of the fastest-growing agencies by Adweek.
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This makes gun influencers more directly, tangibly important to the businesses they partner with than perhaps any other type of influencer in the bloated influencer economy.
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Letting the influencers take creative control"Influencer marketing works because audiences follow influencers," Evan Asano, the CEO and founder of the influencer-marketing agency Mediakix, said.
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Before that, brands could also post influencer content by just posting content from influencer on their own page, or by posting them on other third-party accounts.
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The funny thing about being an influencer, a young influencer today, is if you actually follow any of them, you realize how hard a job it is.
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Influencer-led DTC brands started in earnest in 2012, with companies like the fitness program, "EmFitChallenge"; the phone case company, Wildflower Cases; and the cold-press juice line, Suja, according to a recent report on the state of "influencer-to-consumer" brands by the influencer software company Mavrck.
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"The influencer bubble will totally collapse in the next 12 months if people aren't very careful about the money being thrown around as brands try to buy influencer placement," said Caroline Issa, the fashion director and chief executive of Tank magazine and a street-style star-turned-occasional Influencer.
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Influencer-led DTC brands started in earnest in 2012, with companies like the fitness program, "EmFitChallenge"; the phone case company, Wildflower Cases; and the cold-press juice line, Suja, according to a recent report on the state of "influencer-to-consumer" brands by the influencer software company Mavrck.
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This "influencer" costume bears an uncanny similarity to an outfit Kim Kardashian West, the OG influencer, has been spotted wearing, right down to the long, platinum blonde wig.
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He's been laced in controversy over the influencer-filled mansion he runs, and most recently getting hitched in a not-quite-legal marriage to fellow influencer Tana Mongeau.
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Evan Asano, the CEO and founder of the influencer-marketing agency Mediakix, said he believes that influencer marketing on Instagram will continue to grow despite likes being hidden.
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The top 17 brands are listed in alphabetical order below:Sign up for Business Insider&aposs influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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Influencer Olivia Jade Giannulli — whose parents, Lori Loughlin and Mossimo Giannulli, have been charged in the college-admissions scandal — appears to be ramping up her influencer-marketing efforts.
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Influencer is a social media influencer marketing platform, which has now announced the close of a £3 million (± $3.6 million) Series A round led by Puma Private Equity.
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"The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don't always fit our brand," he said.
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Meanwhile, influencer marketing platform TheAmplify's CEO Justin Rezvani says "On average our influencer community is seeing 28 percent higher open rate on Instagram than Snapchat", referring to view count.
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In both cases, you are led, as the viewer, into a carousel of more videos either from that Influencer, or more likely more Influencer responses to the same question.
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"We are in phase three of the influencer economy," Bain Capital Ventures senior principal Jamison Hill, who led the firm's investment in the influencer shoutout marketplace Cameo, tells TechCrunch.
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There's a new kind of influencer in town — the home-décor influencer, who has turned their house into a money machine, reported Ronda Kaysen for The New York Times.
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The 15 marketing agencies are listed in alphabetical order by agency: Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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In the industry at large, long-term partnerships have become vital for both the brand and the influencer, according to Ian Borthwick, the director of influencer marketing for SeatGeek.
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Instead of traditional influencer marketing, the company turns to its 21 fitness-influencer cycling instructors to promote its brand to their 2.3 million followers on Instagram, Twitter, and Facebook.
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Born as an offshoot of influencer marketing agency Village Marketing, the company provides a clean, über-modern apartment space that&aposs designed to be used for influencer photo shoots.
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A 2018 WIRED investigation into the influencer marketing industry found that payouts increase if the influencer tags or shouts out the brand specifically, but covert endorsements are often preferred.
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Brands 'waste' millions as extent of Instagram influencer fraud revealed Here's a report that says 103 percent of all engagement on sponsored influencer posts in 2017 came from fake accounts.
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Izad said that because influencer campaigns are outcome and data driven, DTC brands are able to see a lift in sales from an influencer campaign better than massive corporations can.
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Influencer-marketing agencies also work with smaller creators to help them reach brands that wouldn't ordinarily be interested in making a sponsored content deal with a low-follower-count influencer.
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The influencer industry has since ballooned, growing from a $500 million industry in 2015 to a $8 billion category last year, according to analysis from the influencer-marketing firm Mediakix.
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But allowing political candidates to use influencer marketing on Instagram requires a lot of trust in the way that influencer marketing works — and that system has always been completely broken.
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It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers.
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But a dozen of these attracted more than 100,000 followers, commonly viewed as a threshold to mark an account an "influencer;" approximately 50 surpassed the "micro-influencer" milestone of 10,000 followers.
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A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends: The minimalist influencer Kyra Ann, who has 77,000 subscribers, shared how much money YouTube paid her in February.
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A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends: The minimalist influencer Kyra Ann, who has 77,000 subscribers, shared how much money YouTube paid her in February.
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The influencer-marketing industry is projected to be worth up to $15 billion by 2022, and to succeed as an influencer in 2020 and beyond, social stars must have diverse incomes.
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Instagram hiding 'likes' could change the influencer businessStarting this week, Instagram is testing a feature that hides "likes" on posts in the US.Evan Asano, the CEO and founder of the influencer-marketing agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden.
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Please submit your nominations through this form by February 13, or enter information below:Loading… Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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I wish there was a better word than influencer because that's just such a dirty disgusting word, but generically an influencer someone who peddles their influence in exchange for goods and services.
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Weiss turned her blog into a $1 billion cosmetics and skin-care company, according to a recent report on the state of "influencer-to-consumer" brands by the influencer-software company Mavrck.
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For more on how to become a successful influencer, according to YouTube and Instagram stars, check out these Business Insider Prime posts:An Instagram influencer with 166,000 followers breaks down how much money she earns from a sponsored post: Katy Bellotte, a YouTube creator and Instagram influencer, broke down how much she earns per sponsored Instagram post.
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How startups can make influencer marketing work on a budget Influencer marketing has ballooned into a $25 billion industry, yet for many marketing managers, it's not delivering the results to justify the hype.
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Influencer marketing company Collective Bias surveyed 14,000 adults in March 2016 and found that one-third of consumers were more likely to purchase a product from an online influencer than a "traditional" celebrity.
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"As influencer marketing has exploded, brands are looking less and less for the biggest influencer, as they don't always have the highest engagement or have time to engage with their fans," Asano said.
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The influencer marketing agency Obviously told Business Insider that it saw a 76% increase in daily accumulated "likes" on sponsored posts for its influencer campaigns on Instagram in the first half of March.
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"On the influencer side, on social content, what we've seen is they're hitting upwards of 25% more views than they normally would," said Vickie Segar, the founder of the influencer-marketing firm Village.
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I spoke with two influencer-marketing experts about some of the metrics they expected brands to pay attention to in 2020 and dove into a recent report from the influencer-marketing agency Collectively.
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How the coronavirus could change the influencer-marketing industryIn a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry.
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It's a heavenly location for an influencer to take selfies.
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But in reality, an influencer is synonymous with an entrepreneur.
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Another wellness influencer, Madeleine Shaw, has a guided meditation skill.
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And gamers — half athlete, half influencer — are the new stars.
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Ivanka's Russian fashion influencer friend is in the report, too.
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What do you think about the ethics of influencer culture?
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Maybe everyone involved should just pivot to being an influencer.
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She was named the top social media influencer under 21.
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Instead, fellow influencer Marissa Rachel did — according to Marissa Rachel.
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How do you now wrangle every child influencer out there?
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He is also an influencer for a brand of vodka.
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Today, that's a fundamental part of the "Instagram influencer" lifestyle.
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LinkedIn Influencer Adam Grant published this post originally on LinkedIn.
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She's an Instagram influencer, a model, and a pop star.
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A leaked look at Facebook's search engine for influencer marketing
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Marshall said the shine has gone off influencer marketing generally.
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Social media or influencer ranking data, like Klout, is similar.
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The world over, collective narcissism has become a powerful influencer.
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As an influencer, you should always be growing and evolving.
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Any tips you can share for becoming an online influencer?
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Meet Dovetale, an influencer marketing platform built for the masses.
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"An influencer is a hybrid of many jobs," she said.
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Not long ago, I ran into an influencer from JustFor .
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Fans of the influencer toothbrush have something to smile about.
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LinkedIn Influencer Travis Bradberry originally published this post on LinkedIn.
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Centering the controversy was white YouTuber and influencer Emma Hallberg.
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If you don't consider yourself an influencer, however, don't fret.
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He disliked the term "influencer," but that's what he became.
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The company works with brands directly in influencer marketing campaigns.
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LinkedIn Influencer Bernard Marr published this post originally on LinkedIn.
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Here's my teen influencer voice: Like and subscribe, you guys!
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The influencer marketer VizSense, not Lenovo, reached out to influencers.
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"I'm kind of an influencer," she told Amanda Hess. 10.
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And for a different kind of art influencer: Hunter Biden.
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At 67, Malys Yore is not your average travel influencer.
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The campaign will span digital, social, influencer and TV ads.
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I do not have the hustle to [be an influencer].
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Every YouTube and Vine (RIP) influencer was crazy about them.
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Influencer Aaron Storms shared some eye shadow and mascara recommendations.
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What is the real role of an "influencer" in fashion?
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Bennett's frustration with a lack of influencer disclosure has merit.
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What happens if an influencer chooses to ignore the tag?
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All of this social media influencer stuff, that's exactly that.
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"In general, a follower is less valuable for a brand than a regular person or influencer," Sean Spielberg, co-founder and CEO of Instascreener, a social media analytics firm that focuses on influencer marketing.
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"Influencer-run [direct-to-consumer] brands — like Huda Beauty, Kylie Cosmetics, Jeffree Star Cosmetics, and KKW Beauty — are set up for success at their conception," said influencer data company Tribe Dynamics in a statement.
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The 18-year-old beauty influencer — who already counts over 1 million subscribers on her OliviaJadeBeauty channel on YouTube — just landed a spot on PEOPLE's Ones to Watch list as the Influencer to Watch.
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To track whether an investment was worth it, and if the influencer will be a good fit for a longer campaign, brands will come back and ask for certain performance metrics from the influencer.
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Often, there's a certain exposure imbalance to them, with one partner usually being somewhat more famous than the other: a successful YouTuber and an up-and-coming model, an influencer and a micro-influencer.
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For more on how to become a successful influencer, according to YouTube and Instagram stars, check out these Business Insider Prime posts:A personal-finance influencer earned over $100,000 in his first year from YouTube.
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The price an influencer can charge a brand for a piece of sponsored content is heavily dependent on the category they are in, according to a new report from the influencer-marketing firm Izea.
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Every influencer I've ever worked with (and I have worked with dozens of top influencers at every tier and now have a loyal influencer network) has been grateful for the help and clear expectations.
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Influencer marketing is adjusting to the shifting needs of consumersBrands and influencer marketing agencies are adjusting to the shifting needs of consumers as social distancing and shelter-in-place policies keep more customers at home.
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Competitor RewardStyle is seeing a similar spike in influencer-marketing activity this month, noting a 30% increase in the number of influencer campaigns it's set up in March to drive ecommerce sales for brand partners.
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A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends: I spoke to minimalist influencer Kyra Ann, who has 77,000 subscribers, and she shared how much money YouTube paid her in February.
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Britton told CNBC that the key between being an influencer and actually profiting from the industry is signing on to an influencer network, since "brands are not going to work with individuals directly," he said.
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Since 2017, thanks to creators like Dobrik, SeatGeek has doubled down on influencer marketing, which has grown over 1,500% into one of the company's largest marketing channels, said Ian Borthwick, SeatGeek's director of influencer marketing.
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And it really depends, too, on the size influencer you are.
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" Caroline Calloway, Writer, Influencer & Known Salad Lover "Is this a salad?
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She's poised to be much more than a style influencer now.
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I also would like to be an influencer, and am not.
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Our latest subject is makeup artist and influencer Katie Jane Hughes.
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The actress thanked fitness influencer Hannah Bower for being her motivation.
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Amazon's Influencer Program offers an alternative to working directly with brands.
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Even from the beginning, this was not an average influencer proposal.
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Markle has been a verified style influencer for some time now.
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The influencer looks to other powerhouse designers for inspiration as well.
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A third section will examine the mogul's role as cultural influencer.
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The line between influencer sponsorships and genuine content is notoriously muddled.
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The L.A.-based social media influencer — who has lost 75 lbs.
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Social media influencer Ariana Omipi is coming clean to her followers.
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This time, though, the social media influencer in question bit back.
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Gun influencers have the same professional frustrations as any other influencer.
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And the more successful an influencer becomes, the more it matters.
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This week we're introducing something a little different: influencer money diaries!
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In July 2014, CoverGirl signed Ingrid Nilsen, its first online influencer.
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Best social media trick you've learned from your fellow influencer friends?
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The Influencer: ActressShay Mitchell # Of Followers: 21.3 Million Shop Her Look!
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Bermuda, also a CGI influencer, was made by Cain Intelligence. Allegedly.
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Right, now that you're adviser to the president, White House influencer.
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Like all branding, however, the influencer business is a delicate one.
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The content of the reviews is another influencer of purchase behavior.
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How can Popular Pays stand out in the influencer marketing crowd?
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What was it like competing with an all-digital influencer cast?
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Bush's role as an influencer longer before the term even existed.
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"We really look to diversity in our influencer network," she says.
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This founder and beauty influencer never planned to become a businesswoman.
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You might not become a so-called influencer, but who cares?
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She's hilarious, talented and lately she's been quite the style influencer.
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This is why influencer marketing continues to work despite negative press.
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Save's pieces, the "Mona Lisa" subject is a social media influencer.
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She was a paid influencer and collaborator with the beauty retailer.
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Influencer Amra Olević Reyes is sick of people talking down influencers.
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Influencer Amra Olević Reyes is tired of people criticizing her job.
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Beach also writes about how the Instagram influencer built her fame.
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"The London-based influencer continued: "Okkk now for some more FUN.
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Eminem's daughter Hailie Jade Scott Mathers is now an Instagram influencer.
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Miquela is a fake CGI influencer with 1.6 million Instagram followers.
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"I always wanted to be a youth influencer," said Wu, 27.
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Influencer Isabelle Shee and singer Keri Hilson also posted similar images.
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"Instead of likes, influencer marketers say they care more about "authenticity.
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So, can you, or anyone, become an influencer in your industry?
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Long isn't the only popular influencer to have concerns about safety.
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In the influencer era, celebrities' preferences are a vital advertising tool.
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The rise of the influencer economy is nothing new, of course.
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He later took home the award for beauty influencer of 2019.
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Almost ever digital influencer who came backstage was shaking from excitement.
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A freelance former journalist turned troll turned behind the scenes influencer.
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There are often strict hoops an influencer has to jump through.
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Watch and Ryan's World, Bonkers is expanding to other influencer clients.
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As of October, however, he's practically become a full-fledged influencer.
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But the fan-influencer relationship is much more intimate and intense.
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Do you think the pet influencer space is too crowded now?
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But the average influencer isn't wearing Prada most of the time.
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Forget Kylie ... Sean Payton is the best influencer on social media.
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Loughlin's youngest daughter, Olivia Jade Giannulli, is an Instagram-famous influencer.
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It turns out making your pup into an influencer is hard.
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Kevin David is a YouTube influencer and entrepreneur with 900,000 subscribers.
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Become an influencer, the cool quarantineer everyone wants to follow. #QUARANTINEQUEEN.
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It's a tale that burnishes her brand as a wellness influencer
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"I became an influencer, and I needed something different," he said.
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Instagram influencer, Danielle Bernstein, is adding published author to her resumé.
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Nor is she the first influencer to release a coffee line.
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This travel 'influencer' spookily has the same clouds in every photo.
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Beauty industry influencer and celebrity makeup artist Mario Dedivanovic should know.
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In the business world, influencer culture is already an established force.
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There is a downside to the upside of being an influencer.
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The word "influencer" was officially added to the dictionary in 2019.
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I reached out to the influencer, but she has not responded.
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Hollywood is a huge influencer of culture, as well as politics.
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Nordstrom is also putting an influencer-created collection on its shelves.
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They'e called "hype houses," after an influencer collab house in California.
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With more than 200,000 followers, sellers can become a style influencer.
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She's an African travel blogger/influencer and I love her recommendations.
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The influencer landscape has changed drastically in the last few years.
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The most important component to influencer marketing is what gets posted.
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"Anyone can be an influencer and that's the problem," he said.
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Give body positive Instagram influencer and entrepreneur Katie Sturino a follow!
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But, being a self-centered medical influencer can be financially lucrative.
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Pursuing a career as an Instagram influencer, according to the source.
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In the same post, Heitlinger also details how influencer commissions work.
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This week, I highlighted the top 17 brands in influencer marketing.
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What happens to a weddings influencer when the honeymoon is over?
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"She was not a huge influencer on that trial," she said.
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Here are images of a military influencer stolen for romance scams.
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"Influencer marketing is a relatively new form of marketing," Patten said.
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The Klear report found that 69% of brands reuse influencer material.
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LinkedIn influencer Ellen Petry Leanse published this post originally on LinkedIn.
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Kermilia White, a full-time influencer who lives in Birmingham, Ala.
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Many feature his girlfriend, Magali, who is also a TikTok influencer.
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Influencer Mei Pang, for example, recommends lip gloss from Fenty Beauty.
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Ashley, an influencer, suggests gifting beauty products created by other influencers.
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"Engagement increases significantly the fewer followers an influencer has," Priluck said.
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But if an influencer posted 'Michael Bloomberg says 'Vote for me.
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The pivot to influencer is proving to be a lucrative one.
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It's not an obvious job, like doctor, lawyer, firefighter, pumpkin influencer.
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" No one is quite sure how much influencer marketing is "worth.
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What are some of the negative aspects of being an influencer?
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In fact, Hennessy has paid double that for a dog influencer.
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"If you're thinking about engagement as a measurement tool to optimize around — you're looking at cost per engagement or cost per thousand — a nano influencer or micro influencer can deliver much higher value to brands who are buying on awareness," said Brian Freeman, the CEO of the influencer-marketing platform Heartbeat, which focuses on creators with relatively low follower counts.
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A construction worker in Austin, Texas, who recently shot to social media fame for becoming an "anti-influencer influencer" on Instagram is actually an experimental marketing project for a local coffee shop, BuzzFeed News has learned.
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It's impossible to write about the convergence of "influencer" as a job, the broader industry and religion without sounding like the type of person who would send Pope Francis' influencer tweet in earnest to their grandchildren.
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On the podcast, the Bossticks interview industry professionals within the lifestyle, beauty, and wellness space, like actress and entrepreneur Jessica Alba, social-media influencer Gigi Gorgeous, and Kamiu Lee, the CEO of the influencer marketing company Activate.
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Here's a full breakdown of what creators and influencer marketers should pay attention to from the FTC's complaint, warning letters, and proposed settlement:"Clear and conspicuous" is the well-established standard for sponsored content in influencer marketing.
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She had been in a relationship with Sun and influencer Tana Mongeau.
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There's a new type of fitness influencer taking over Instagram: Dick Runners.
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Aaron Rodgers is an athlete, an influencer and now, a venture capitalist.
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Chloe lives in New York City, where she works as an influencer.
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Everyone's favorite Instagram influencer go to brand, Ganni is in hot water.
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Or, I am, but not from the position of a fashion influencer.
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The upper echelon of the influencer community monetize their posts through LiketoKnow.
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RJ Nieto — a pro-administration influencer with 1.3 million followers — went further.
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They're hustling for clicks just like any brand or publisher or influencer.
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By befriending an influencer, she believes the charmed life will be hers.
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Social media influencer Milly Smith will have you doing a double take.
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Her coverage is a prescient depiction of fast fashion and "influencer" culture.
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An Instagram influencer charged $500 for a "Master Class" in social media.
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Yet there is a huge vacuum to fill for grass-root influencer.
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Well, to start, the term influencer has something that similar titles lack.
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Influencer marketing is so effective in part because of its near-invisibility.
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Is this a good idea for the average up-and-coming influencer?
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Fitness influencer Rebecca Leigh had a stroke when she least expected it.
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There was no collusion between the Trump campaign and the outside influencer.
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Her followers take photos of her, like an influencer and her boyfriend.
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"We have over 1,500 influencer communities integrating with our platform," Peled said.
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CoverGirl has hired its first male spokesperson, social media influencer James Charles.
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Influencer campaigns and social media crossover stars were meaningless word salad phrases.
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Lil Miquela and Blawko, another CGI influencer, are characters created by Brud.
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He noted the rise of other vertical markets like influencer site Patreon.
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To be clear, Popular Pays hasn't abandoned the influencer marketing model entirely.
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Kaitlyn: When we're saying influencer we're not talking about, like, Kim Kardashian.
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But influencer marketing in the two countries has taken on different shapes.
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Update (April 4, 2019, 13:00pm): Added expert comment on influencer marketing.
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The Influencer Program, until now, has been operating in a closed beta.
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Being an influencer means staying on top of rumblings in your industry.
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To be an influencer, you need to first excel in your field.
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People often underestimate the creativity and the power of pet influencer accounts.
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The stars also reveal their tips & tricks to becoming a digital influencer.
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An easy way to identify an influencer is via that blue checkmark.
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Are you a driver, an influencer, a supporter, or a careful corrector?
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Dallas is the second digital influencer to make the jump to Netflix.
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And Weather does impact it is the number one influencer of everything.
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Ms. Fonda's political activism often overshadowed her status as a sartorial influencer.
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Take the fashion/lifestyle blogger and Instagram influencer, Julia Engel, for instance.
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In its report, Mavrck ranked the top 25 influencer-led DTC brands.
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For starters, it looks pretty and made me feel like an influencer.
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"We're not necessarily the influencer but we're not traditional media," Rafi said.
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Talent managers assist an influencer with their overall brand and business operations.
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I can be an influencer, but I can also just be me.
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At least one of those ex-smokers was former Juul Influencer Ellner.
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Now she's dropped out of school, and her influencer future is uncertain.
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The 2019 American Influencer Awards were held in Hollywood, California, on Monday.
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The perfected Instagrammable influencer has met her match: the TikTok e-girl.
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Followers can tell when an influencer is faking their excitement, Alisha said.
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The other main influencer is the galaxy of sciences of the mind.
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Maria Fagerström is a Swedish pilot and Instagram influencer living in Spain.
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Read Morning Consult's "The Influencer Report: Engaging Gen Z and Millennials" here.
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Village is an influencer marketing agency founded by Vickie Segar in 2013.
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Ansari realises that he might not be a TikTok influencer for ever.
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It has also gradually warmed up to YouTube publishers and "influencer" types.
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What advice would you give to someone getting started as an influencer?
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Entrepreneurship influencer Tim Ferris had called on Adler to cancel the event.
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The "influencer economy" is thriving, and it has created a new vocabulary.
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Check out the full list on the hottest influencer-marketing agencies, here.
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Read the full post on Olivia Jade's return to influencer marketing, here.
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He became what some now call an influencer by following his feelings.
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A social media influencer who pitches products to her 83,000 Instagram followers.
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Ticket-selling service SeatGeek approaches influencer marketing differently than many other companies.
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Which, of course, has led to the rise of influencer fraud detectors.
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Though she deleted all her social accounts, she's perhaps the biggest influencer.
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The FEC, however, has never had to regulate Instagram influencer ads before.
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It has set up a culture clash between the two influencer communities.
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That could be a yoga teacher, startup entrepreneur, influencer or anyone else.
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New Year New You held an ugly mirror up to influencer culture.
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And I think people question a brand's authenticity and question the influencer.
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Influencer content has to reflect your brand image, values, and target customer.
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Instagram is crushing other social platforms when it comes to influencer marketing.
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Kimberly Douglas is a 23-year-old model, photographer, and Instagram influencer.
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Kimberly Douglas is a photographer, model, and Instagram influencer based in California.
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Another is the assumption that being an influencer is an easy job.
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This latest drama comes after a turbulent year for the beauty influencer.
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That way, the audience does not feel like the influencer sold out.
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An influencer jailed for singing a lighthearted version of the national anthem.
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"Instagram is a much bigger platform in the influencer space," she said.
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I was marketing a business at the time, not being an influencer.
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The figure of the influencer also rose to prominence during this time.
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The top Influencer, however, stands out for its name: ads-by-bernazone.com.
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How much would it cost to turn me into a profitable influencer?
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We launched the influencer program, which at the time was 150 people.
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Maybe he needs to ... He can be like the oldest YouTube influencer.
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An influencer marketing agency is really a company that pairs brands with influencers and really helps brands navigate the world of influencer marketing, which this world is very new, and it's very foreign to a lot of brands.
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According to data collected by Captiv8, a company that connects influencers to brands, an influencer with 100,000 followers might earn an average of $2,000 for a promotional tweet, while an influencer with a million followers might earn $20,000.
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It really came to the forefront in the beauty influencer community after Marlena Stell, an influencer and a brand founder, posted a scathing YouTube video suggesting that influencers were paid tens of thousands of dollars for product mentions.
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"Influencer marketing has become a big thing - now pet influencer marketing is the biggest thing because pets tend to perform better on social media," Edwards, founder of The Dog Agency, told CNBC's "On the Money" in an interview.
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"Obviously with me being technically an influencer myself, we do often get sent really arbitrary things, and I just started to wonder is there anything you could send an influencer that they actually wouldn't post about," he said.
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The 17 hottest brands in influencer marketing that work with creators on YouTube, Instagram, TikTok, and other platforms: Business Insider is recognizing the leading brands in influencer marketing that have built lasting partnerships with creators across social media.
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The 17 hottest brands in influencer marketing that work with creators on YouTube, Instagram, TikTok, and other platforms: Business Insider is recognizing the leading brands in influencer marketing that have built lasting partnerships with creators across social media.
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That's more than the $7,500 average rate for a human influencer with over a million followers, according to Brittany Hennessy, cofounder of Carbon and the first senior director of influencer strategy and talent partnerships at Hearst Digital Media.
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"Take the backseat and let the influencer do what they do best," Ian Borthwick, director of influencer marketing for the ticket-selling service SeatGeek, told Business Insider in a recent interview about the company's strategy when working with YouTubers.
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"How YouTube star David Dobrik and SeatGeek created one of the most effective influencer marketing partnerships": SeatGeek's director of influencer marketing, shares what's made the partnership successful and what common mistakes he sees brands making when working with influencers.
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Coronavirus is 'impacting all talent' on Instagram as brands cancel influencer-marketing deals and paid events get put on hold: We spoke to bloggers, travel influencers, and industry experts about the impact of the coronavirus on the influencer industry.
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"This protects both the brand and the influencer; the brand has a more active role in what is being said about them, and the influencer can ensure they'll receive agreed-upon compensation," says Kelsey Formost, Tagger's director of content.
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Yes, RiRi is often given props for her status as a cultural influencer.
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But you can probably thank the model/influencer lifestyle for bringing them together.
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Get a photo in there and you'll know you've reached Influencer-level status.
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It unveiled the concept for the influencer project, called "The Drop," in May.
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I reply to my most recent influencer emails while lying on the couch.
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Instagram influencer Quigley is speaking out about her "humiliating" experience on American Idol.
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Viral Nation is one of the largest influencer marketing agencies in the industry.
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Let's say you want to partner with a woman influencer to sell swimsuits.
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Atherton has long-argued that traditional influencer marketing often results in poor engagement.
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John Mayer is the beauty influencer you didn't know you needed to follow.
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Often people will ask me, Casey, who was the first social-media influencer?
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Every story about a virtual influencer starts the same way: She is beautiful.
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Of course, being an influencer can be very rewarding — once you make it.
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But Align isn't the only PR agency making waves in the influencer space.
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Read the full post inside UTA's plans to expand Charli's influencer business, here.
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James Charles is sharing some insight into his future as a beauty influencer.
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The logo flashes up, and it's over—viral influencer marketing in 30 seconds.
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She's by no means a Twitter influencer — her account barely cracks 40 followers.
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"Our influencer collaborations have been especially successful with new product launches," she says.
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Science's portfolio also includes FameBit, an "influencer marketing platform", which does similar work.
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Celebrity friends – even in the social media influencer world – are the best kind.
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It's also raised questions about the ethics of being a health care influencer.
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There are ways in which all types of Instagram influencer are the same.
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As with the broader influencer industry, that something else is uncomfortable to name.
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Sarah Conley is a writer, marketing consultant and style influencer at Rascal Honey.
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Influencer marketing through sponsored video content has become the hottest thing in advertising.
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For instance, how to be a social media influencer … or at least, influential.
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Ahead, find 10 influencer- and editor-approved trends to venture into this fall.
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Well it appears she's easing into that sweet, shameless, social media influencer life.
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Unfold have not paid any influencer or spent money on marketing, McCune says.
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Samman, by all markers of success in the influencer world, is doing well.
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Though she's more model than influencer, her likeness is used to sell, too.
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Then Kaitlyn talks to a verified influencer couple, Rachel Hope and Alex Sunshine.
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Finally, we chat with Mae Karwowski, the founder of influencer marketing company Obviously.
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The difference between the handsome Scot and your typical travel-savvy Instagram influencer?
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There are endless assumptions about the fashion influencer with the perfectly curated Instagram.
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NEW YORK — Digital influencer Nash Grier is adding another line to his resume.
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It's the kind of thing that makes you feel like a lifestyle influencer.
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Ironically, people loved her photos so much that she became an influencer herself.
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First up, style influencer Jamie Chung stars in Banana Republic's summer 2016 campaign.
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This TechCrunch article did a great job describing the current digital influencer landscape.
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Recently, fitness blogger and influencer Anna Victoria shared a transformation photo on Instagram.
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Companies like Nuvi, SocialToaster, Izea, Scrunch, and Babblebox all tout influencer marketing solutions.
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That means your favorite influencer won't be able to solicit money for themselves.
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He said that his company recently booked two influencer campaigns for $200,000 each.
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Influencer marketing is entirely defined by young women and their looks, their bodies.
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On Monday, the influencer uploaded a picture of new swag for his son.
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Influencer Sophie Elise has warned against cheap cosmetic procedures in a blog post.
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The "Instagram vs reality" trend has become an influencer staple in recent years.
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Without trying, she became an influencer, long before the term entered the zeitgeist.
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In the lead up to the scandal, Olivia Jade's influencer presence was thriving
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Companies like Sephora and Dote have sent her on multiple paid influencer trips.
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Bradley Martyn, a bodybuilder and fitness influencer, has over 2 million YouTube subscribers.
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Maybe there was a new influencer on the platform I could check out?
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Many commenters wrote that Ho's project was eye-opening and applauded the influencer.
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It's one thing to hire an Instagram Husband to snap influencer-style photos.
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"And that they too can become the next influencer associated with the lab."
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But it also points out that "Instagram Influencer" is not a novel form.
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Gigi Gorgeous is a Canadian internet personality, model, actress and all around influencer.
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I wasn't the only Influencer whose maneuvers had worked them up an appetite.
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Rolling Egg Media will offer brands custom and influencer content, licensing, and distribution.
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Jenner is not an A-list celeb, but she is a huge influencer.
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Vlad the Influencer has accomplished what decades of Soviet saber-rattling never could.
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Becoming an influencer on Instagram was more challenging than I had ever imagined.
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What do you think your role as an influencer should be right now?
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They were also a little impressed that she was Instagramming like an influencer.
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A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends.
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I associate the word influencer with a lot of ego attached to it.
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Perhaps Spears is gearing up for a second career as a beauty influencer?
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The positive data is a key influencer for the Federal Reserve's monetary policy.
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That said, Mansfield warns, you shouldn't expect to become a successful influencer overnight.
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Business Insider is launching a list of the top brands in influencer marketing.
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But SeatGeek isn&apost the only company innovating in the influencer marketing space.
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Influencer marketing relies on confusing the average user — that's what makes it effective.
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No Regrets And a Brooklyn influencer holds a book party in her townhouse.
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In turn, influencer-endorsed trends then filter down to the rest of us.
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Los Angeles often dominates the conversation when it comes to the influencer world.
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Los Angeles often takes center stage when it comes to the influencer world.
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The FTC isn't the only federal agency with influencer ads in its sights.
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A bad review from an influencer could also hurt Casper, the company writes.
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She's an influencer and gets lots of free stuff from her book deal.
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Another fan named Haley told me she's been following the influencer since 2014.
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Or when your favorite vegan influencer suddenly announces that she'll be eating meat.
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Another significant influencer of crime — the weather — wouldn't explain such a severe dropoff.
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On social media, the influencer&aposs photos have gotten a lot of attention.
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Marie Mostad, the COO and cofounder of the brand-influencer matching company inzpire.
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The social media influencer announced his partnership via Instagram and Twitter, of course.
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Garcia notes that the pay for a social media influencer can be lucrative.
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Another influencer named Linabugz suggests products from Charlotte Tilbury and First Aid Beauty.
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Sarina Nexie is a beauty influencer who creates elaborate artwork on her face.
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Rain, an influencer from NJ, shared her top eye-shadow pick with Insider.
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In today's day and age, becoming an influencer is recognized as career choice.
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He declined to disclose the unnamed influencer, citing privacy and client relationship concerns.
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Obviously it crosses the line if an influencer consents to creating that content.
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"He was a disrupter and influencer," Mr. Del Vecchio said of Mr. Brooks.
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But even before these groundbreaking brands debuted, Rihanna became a certified fashion influencer.
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But now the 19-year-old influencer and daughter of Lori Loughlin, a.k.a.
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The mark of both a true influencer and a friend of Russell Brand.
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An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she chargesTravel influencer Macy Mariano learned that she needed to pitch herself to brands to be taken seriously.
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Lieb said that Thud's model — "a kind of velvet rope insider slash influencer strategy," where some people (perhaps a paid influencer) know about a funny site before others — could be appealing to brands that want to appear a little more hip.
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Viacom seemed an ideal suitor for the business, given its interest in digital video/influencer space, which it has acted on before with its February acquisition of the video creator conference VidCon, and its acquisition of the influencer marketing firm Whosay.
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Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy, said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the big money being spent on Instagram on influencer marketing.
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Plus, efforts to democratize the path to influencer, including courses on how to become an influencer and marketing channels that allow for people with only a few thousand followers to earn money, should expand the market size and fuel growth.
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Being an Instagram influencer is hard work, and people who hate on them are just jealousAn Instagram influencer is begging people to 'stop bullying' her after she promoted a bikini brand in a post paying tribute to her dead relatives
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The rapid growth of an influencer business Clients typically join Semaphore for bookkeeping and tax help, but Bienstock said these initial services escalate quickly because of how easy it can be for an influencer to expand, adding employees and office spaces.
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Kristen Leanne filmed herself singing along to Saweetie, and later apologized for using the n-word while doing soLeanne attended the 2019 American Influencer Awards on Monday, where she was nominated for the Product-Review Influencer of the Year category.
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Evan Asano, the founder of Mediakix, an influencer marketing agency, estimates that advertisers — ranging from small mobile gaming apps to American Express — will spend $1.6 billion this year on paid Instagram influencer posts, up from an estimated $1 billion in 2017.
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How YouTube star David Dobrik and SeatGeek created one of the most effective influencer marketing partnerships: Ian Borthwick, SeatGeek&aposs director of influencer marketing, told Business Insider what has made the partnership successful and why the company expanded into experiential marketing.
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Influencer marketing is content marketing first and foremost, and while there's room for innovation, most people forget that the same "rules" you'd apply to other forms of online selling not only apply but work even better when applied to influencer marketing.
|
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We also found that more than 44 percent of marketers are repurposing influencer-created content following a sponsorship, a practice that extends the ROI of an influencer campaign and can help startups attain valuable visual assets for future marketing use.
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He once had to explain the basic concept of an "influencer" in pitch meetings.
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Influencer Lucy Mountain recently started a new exercise routine that added about 8 lbs.
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The digital influencer is currently on a tour called MagCon alongside fellow Vine stars.
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In 2018, John Mayer became the biggest style and beauty influencer of this generation.
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The dog influencer world has lost a shining star — and total sweetheart — too soon.
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Gagliese also suggested businesses examine the speed at which the influencer grew their following.
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The buildup to the launch was, in true influencer fashion, a drawn-out affair.
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Megan Skalla is the third of four sisters in the Skalla sister influencer empire.
|
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Business and tech influencer Roberto Blake runs a YouTube channel with over 436,000 subscribers.
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The average number of posts per day per influencer dropped from 9.9 to 3.5.
|
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You may not love Kim Kardashian for her status as a social-media influencer.
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This is the position in which artist and influencer Sarah Bahbah currently finds herself.
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If you're going for influencer status, these small updates can help get you there.
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This wouldn't be the first investigation into influencer marketing that the FTC has undertaken.
|
|
Beauty and fashion influencer Adelaine Morin has more than 2.5 million subscribers on YouTube.
|
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An important part of the influencer relationship, Tzur said, is providing an authentic experience.
|
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Dani and her mother, who manages her, are controversial figures in the influencer world.
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The fitness influencer — who gave birth to her first child, daughter Mia, on Dec.
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Instagram influencer culture isn't a secret anymore, and their sponsored posts shouldn't be either.
|
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Bella Hadid, burgeoning supermodel and influencer, is the newest celeb to sport the cut.
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The Bronx native has worked extremely hard to become the influencer she is today.
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Fitness influencer Rebecca Leigh had a stroke while doing a hollowback headstand yoga pose.
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They're people like Ushshi Rahman, a creative and influencer in the fat acceptance community.
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And now Adwoa Aboah says that Kim is "no icon nor an influencer" pic.twitter.
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It also offers solutions for video and mobile, and runs an influencer marketing program.
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"Pretty much everybody who's [an influencer] is a pioneer to some degree," Edwards says.
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It's hard not to be envious of the life of an Instagram travel influencer.
|
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But there's one more job that we'd respectfully like Ross to pursue: beauty influencer.
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One of Amazon's new influencer-focused ventures called "The Drop" went live in May.
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You can't just attach an influencer to a brand and hope for sales takeoff.
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Emma Chamberlain, a YouTube influencer, launched an exclusive clothing line on Dote in 2018.
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In other words, the kinds of things likely to make someone a popular influencer.
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Roman Atwood Another influencer who makes not one but two of Zefr's top lists.
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Bob Corker, who is viewed as a sober and restrained influencer on Capitol Hill.
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When customers shop their page, the influencer will earn a commission on qualifying purchases.
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This year, the world was introduced to 27-year-old Instagram influencer, Amber Wagner.
|
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There's also Gala Darling, a witch-identified Instagram influencer, with 58,900 followers and counting.
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Then I realized the order was not placed to L.A., where this influencer lives.
|
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The undercard featured a fight between their influencer brothers, Deji Olatunji and Jake Paul.
|
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Buying Instagram likes and followers — and the influencer status they confer — is insanely easy.
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Ashley: I can think of one specific influencer who everything she posts, I can't.
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According to , the unnamed influencer didn't respond when BeautyCon representatives reached out to them.
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"The most successful partnerships, we've had a direct connection with the influencer," he said.
|
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He was not a paid influencer, but the company's official account still follows him.
|
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Read more: How to become a successful influencer, according to YouTube and Instagram stars
|
|
Free hotel nightsYou don't have to be an influencer to get free hotel stays.
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This newsletter will help you stay ahead of the curve in the influencer industry.
|
|
Who an influencer is, even in moments of performance, is becoming even more muddied.
|
|
Shannon is the first ever "sleep influencer" to amass a significant following on Instagram.
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A fitness influencer has posted a photo of her bloated stomach following IVF treatment.
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See what it's like to run a small business or be a beauty influencer.
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|
The term "influencer" is not one that is borne out of this current zeitgeist.
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Really, there was no competition at all, and no one influencer wore it better.
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|
Carter is, after all, a blogger and cofounder of Foray, a fashion influencer site.
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" To that honorific, we'd like to include the title "Beauty Influencer In the Making.
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Ushiro sometimes laments the way things used to be, in her pre-influencer days.
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Just swap a space creature for an Instagram influencer, an overlord for Mark Zuckerberg.
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It's all about gaining the audience's trust, which is so important as an influencer.
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She's the girl-criminal as influencer, coating herself in the glitter of attention. ♦
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Who knew watermelon would become a top influencer as fashion's current favorite color combo?
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What are some unique challenges you think people in the pet influencer space face?
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Probably that kid from your high school who's trying to become an influencer now.
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We're analyzing the rise of influencer marketing, which is very popular with our community.
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Clearly pro ball players have gotten into the influencer game in a big way.
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The bride, 33, is the director of influencer marketing for Lyft in New York.
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YouTube influencer Amanda Cerny said she has a flat rate for her brand deals.
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"YouTube absolutely pushes him," one parent posted on Reddit about a YouTube toy influencer.
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Here's how to launch an Amazon bestseller through unboxing videos and 100+ influencer partnerships.
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Which influencer-focused affiliate programs are at the top for creators on social media?
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Brands will have a quantitative method of comparing the value of various influencer partnerships.
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"Black influencers are rarely ever invited on influencer trips," she wrote on June 20183.
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You can make millions by building your own brand as an influencer or business.
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He works with the influencer-marketing company, Muuser, which pays him $600 per video.
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It's not about beautiful beach shots and great hotels, in a traditional influencer sense.
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And no surprise here — the influencer-loved 'Amazon coat' from Orolay also reigned supreme.
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The makeup mogul is hardly the only influencer to announce a breakup so publicly.
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Luka Sabbat, the 18-year-old fashion influencer, photographed by Clement Pascal in March.
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In 2017, she was even named the most powerful celebrity fashion influencer by Lyst.
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But hear us out: It's also perfect for a dog/human influencer team. Why?
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Every influencer brings friends and "the group just gets bigger and bigger," he said.
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Alex Toussaint is a Peloton instructor and fitness influencer with 105,000 followers on Instagram.
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There she dissects different areas of influencer culture, including relatability and the drama community.
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Since becoming a full-time influencer, Miccio has made subtle changes in her content.
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He works with the influencer marketing company, Muuser, which pays him $600 per video.
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But when an influencer does decide to open up, it can benefit them, too.
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Every influencer brings friends and "the group just gets bigger and bigger," he said.
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The results showed 47% felt that working as an influencer impacted their mental health.
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Morphe is offering discounted bundles of some influencer makeup products for a limited time.
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There's no details on what kind of influencer path you'll be able to pursue.
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He wants the influencer to be held accountable for not seeing their deal through.
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Who, in the end, is the one true scammer: the writer or the influencer?
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I, too, am skeptical of the influencer epidemic, and my own place within it.
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This could be a monumental change to how the influencer system works on Instagram.
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Democratic presidential candidate Andrew Yang went full influencer on the debate stage Thursday night.
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One platform that's been critical to the rise of the influencer is Facebook's Instagram.
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This is a preview of The Influencer Marketing research report from Business Insider Intelligence.
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Has technology like social media — and the influencer culture it has engendered — accelerated this?
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But 2019 has also been a year of ridiculous dramas in the influencer space.
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People were suspicious when an influencer couple's "surprise" scavenger hunt proposal was too slick.
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Kylie Jenner and influencer Anastasia Karanikolaou had a matching moment on Instagram this weekend.
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Seeking nominations for the top YouTube and Instagram influencer-led direct-to-consumer brands
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An influencer is just someone who is good at making other people buy things.
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MissMixed, also known as Celia, is both an Instagram beauty influencer and a YouTuber.
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Being a cannabis influencer on social apps like Instagram and YouTube can be lucrative.
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But the study showed Snapchat remained largely absent from marketers' influencer strategies, Collectively said.
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Now that influencer has become a job description, we might do well to remember.
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Her Instagram account has just over 3,000 followers, a pittance in the influencer world.
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From there, I'd say that for $250,000, we could help you become an influencer.
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Kati Morton is wary of these blurred lines, despite being a wellness influencer herself.
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I get emails from influencer websites and sports brands that want to do collaborations.
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An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she charges: Dan spoke to travel and style influencer Macy Mariano, who shared the exact document she uses to pitch brands.
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In the #Influencers101 chat, the FTC did say that if a brand has given an influencer the rules and they continue to flout them, they should no longer advertise with the influencer and would not be held responsible for the influencer's non-compliance.
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In March, social media influencer agency MediaKix predicted that influencer marketing will be a $5 to $10 billion industry within the next five years, as brands devote larger portions of their marketing budgets to the individuals who command audiences they want to reach.
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The metrics that brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor: We spoke with two influencer-marketing experts about which metrics they expected brands to pay attention to in 2020.
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Influencer marketers share which platforms they are spending on and Instagram crushes the competition: Dan reported on how Instagram continues to dominate the influencer marketing category, with over 90% of marketers saying they invest in the app, according to a new study.
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An influencer outreach powerhouse, Jenny helps her clients get rich, famous, or both by leveraging the power of influencer marketing to create engaging and exciting campaigns that help talented founders, entrepreneurs, entertainers, and brands create fame, brand authority, and — of course — increased sales.
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Do you find that dogs on Instagram get more engagement than a human influencer would?
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But this isn't some lame, greasy Instagram fodder invented by a new-age influencer automat.
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Amanda Seyfried is frustrated with one influencer and how she presents her life on Instagram.
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Kaitlyn talked to an influencer with her boyfriend who doesn't have photos with him really.
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Branded content ads are also an effort to increase transparency about influencer and brand deals.
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I see an influencer post about these over-the-knee boots that she swears by.
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You might first recognize Amy Sall as — for lack of a better word — an influencer.
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But, luckily for you, we've compiled the very best celebrity and influencer-adjacent Coachella shots.
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Félicité was a model and influencer, who recently took up DJing according to her Instagram.
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But The Beach's message has picked up new resonance in the age of influencer culture.
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Joe Gagliese and Mathew Micheli founded the influencer marketing agency Viral Nation in September 2014.
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BuzzFeed News has also reached out to companies with suspected ongoing deals with the influencer.
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Sephora and TRESemmé have dropped YouTuber and influencer Olivia Jade amid the college admissions scandal.
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The influencer asked CNBC not to use her last name because her account is anonymous.
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"The perception of what influential is, or who is an influencer, is changing," Laszuk said.
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By the end of the series, will James Corden be the world's next beauty influencer?
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Running a successful channel is also a fast track to clout in the influencer world.
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Pope Francis tweeted a hot take about who he considers to be the first ~influencer~.
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Even their 2000-year-old son is an Instagram influencer with more than 0003,2000 followers.
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Now, the 20-year-old model and influencer will try her hand at designing them.
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That's why we're turning to model and style influencer, Olivia Culpo for a little assistance.
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Not to the influencer agencies who work to match brands with real people on Instagram.
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Instead, they prioritize one-to-one media outreach and the team coordinates influencer marketing campaigns.
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But how does one become an influencer—what comes first, the followers or the content?
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Body-positive influencer and model Iskra Lawrence is helping brides-to-be celebrate their size.
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If you want to win a round of 20 Questions every time, pick an influencer.
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Having a huge public platform is a problem every influencer eventually has to reckon with.
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Out of context, the clip sounds like an influencer lording his status over his audience.
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Mediakix predicts that in 2018, brands will spend $1.6 billion on influencer marketing on Instagram.
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And the latter just got the ultimate cool-girl update thanks to influencer Olivia Perez.
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So like any millennial-aged influencer, she's taking hold of her ability to change that.
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Amazon's new capsule collection with influencer Charlotte Groeneveld of "The Fashion Guitar" is officially here.
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Influencer marketing could get a lot more accountable if Snapchat's PR firm wins this lawsuit.
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The UAE government, however, began regarding these burgeoning brand-influencer partnerships as unregulated, untaxed exchanges.
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Turns out, the influencer life is a lot easier to attain than you might think.
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Each influencer collection will be live for 22 hours or less because fabric is limited.
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Since elections and political movements have a peer influencer dynamic, what one's friend thinks matters.
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Of course, being an influencer doesn't hurt your chances of sitting in the front, either.
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"Our bodies change so much as women," the Instagram influencer-turned-designer tells The Post.
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She says that it's easy to spot an "inauthentic influencer" as the comments look "unnatural".
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In order to become an influencer, you need to have an audience of some sort.
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To achieve true influencer status, you'll need to take yourself offline from time to time.
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How do you know if your pet has what it takes to become an influencer?
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What responsibility do owners have toward their influencer pets and what are the ethics involved?
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They can no longer just throw marketing money at the influencer with the biggest following.
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This is the Twitter Influencer™, and it's a species as old as Twitter itself.
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Or maybe you were simply curious what the hell a professional influencer does all day.
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What would the "Mona Lisa" subject be like if she were a Gen-Z influencer?
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Correction: An earlier version of this story included an incorrect stat about influencer marketing spend.
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She says it's received about 150,000 applications from folks looking to become a RewardStyle influencer.
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There's an opportunity for us to have deeper relationships with the influencer and creator communities.
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With the Instagram influencer there appears to be a dual motivation: one psychological, one pecuniary.
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Naomi Lennon is the president of the social-media-influencer talent-management firm Lennon Management.
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In 2017, Lee shifted his energy to new ventures, cofounding social media marketing platform, Influencer.
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Another of those links came from Laura Ellner, an influencer for the past 240 years.
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Lee, who has 49.6k followers, worked in PR and marketing before choosing the influencer path.
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Shannon is the first ever "sleep influencer" to amass a significant following on the internet.
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Apparently being a famous digital influencer does entail a lot of blood, sweat and tears.
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Throughout the years, the way a typical influencer campaign appears on Instagram has also shifted.
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Seamon's editing software of choice is Tezza, an app created by a fellow Instagram influencer.
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Instagram influencer Freddie Bentley is arguing that World War II education has gone too far.
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YouTube star and Instagram influencer Tana Mongeau discussed her polyamorous relationship with Thorne in 2019.
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Of course, it could also be a buggy disaster with way too much influencer branding.
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You've spent a lot of time as an influencer in dance music and DJ culture.
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How could he possibly portray Loughlin's 19-year-old daughter and Instagram influencer, Olivia Jade?
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Bower's incident is par for the course in the life of the modern-day influencer.
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When it comes to trendsetters though, there may be no greater gastronomic influencer than Noma.
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Who knows, with that amount of screen time, you actually could become a creative influencer.
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You're one or more or all of the following: fashion blogger/influencer/activist/model/DJ.
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She was apparently obsessed with a 24-year-old male influencer who hasn't been named.
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Her popularity (and notoriety) made dressing up as the embattled influencer an perfect Halloween costume.
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Connor Murphy is a bodybuilder and fitness influencer who has over two million YouTube subscribers.
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Sienna Santer is a second-year Harvard student and a YouTube influencer with 265,000 subscribers.
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Business Insider recently took a look at a day in the life of this influencer.
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Perhaps it's not surprising then that so much LinkedIn influencer content focuses on businessy things.
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Business Insider is recognizing the leading agencies, platforms, and marketplaces in the influencer-marketing industry.
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CreatorIQ manages influencer-marketing campaigns for social-media creators, helping them connect with brands directly.
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Sapphire Apps is an influencer marketing agency that specializes in running branded campaigns on TikTok.
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He once reportedly made and sold ringtones of one prominent influencer having a sobbing meltdown.
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After that, all I remember is doing shots of vodka with an 'influencer' from Austria.
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Many of their followers simply don't trust information that doesn't come from a YouTube influencer.
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Another influencer, Ashley Rose Reeves, posted about continuing to have ads on her Instagram feed.
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Jawline is at its best when capturing the dreary work of being a rising influencer.
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Soma has ramped up its influencer spending in 2019 by 50% over 2018, Ceresoli said.
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Business Insider is launching a list of the top influencer-marketing agencies and creator marketplaces.
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Which influencer marketing agencies and creator marketplaces are innovating and driving growth in the industry?
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Dan and I are seeking nominations for the top influencer-marketing agencies and creator marketplaces.
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Then she includes a high-level summary of her work and following as an influencer.
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Mariano shares a top-level summary of her work as a travel and style influencer.
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TikTok is a big focus area for influencer marketers who are looking for new opportunities.
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Check out the full post how Hijazi and Hussar built a successful influencer podcast, here.
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I don't know that I'm an influencer, but I certainly hope I'm a positive influence!
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This is part of a longterm influencer marketing relationship that has included over 1663 videos.
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Business Insider is putting together a power list of the leading brands in influencer marketing.
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Ms. Salinas, a Mexican model and self-proclaimed social media influencer, denied Ms. Young's account.
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The bed was an in-kind trade for some influencer work done by Ms. Baumberg.
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He wanted, right from the start, to be a big art deal, a super influencer.
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Along with a massive audience, he has built a lucrative career as a reptile influencer.
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Happy New Year and welcome back to the Influencer Dashboard newsletter after our holiday hiatus!
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Sienna Santer is a second-year Harvard student and a YouTube influencer with 0003,000 subscribers.
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Business Insider spoke to influencer marketing expert Elma Beganovich on how to navigate the industry.
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Below is a breakdown of four steps for successfully navigating tax season as an influencer.
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A Kuwaiti beauty influencer is under fire after posting several images on Instagram in blackface.
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Another influencer who used her power for good is Instagram star-turned-comedian Celeste Barber.
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I hope everyone has experienced the unique rush of witnessing an influencer at work IRL.
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To sidestep some of these ethical quagmires, some influencer agencies are focusing on unpaid partnerships.
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It also wants to know about how influencer marketing affects and is understood by children.
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However, Casper admitted that it doesn&apost check or approve every post an influencer makes.
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If it doesn&apost, we complain and write off influencer marketing like a scorned lover.
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The dream of chasing an influencer lifestyle left Lissette Calveiro in $10,000 worth of debt.
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And Trump's impeachment — whether it happens or not — is a major influencer of world events.
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But Ellie&aposs draw isn&apost the smoothed-over plastic life of an average influencer.
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She's also a prominent social media personality and Instagram influencer with over six million followers.
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The influencer is married to fellow entrepreneur Aleksey Mikheev and is a mom of three.
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Uber is complying and T-Mobile is trying, but first: a cartoon about influencer beginnings.
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"I'm a big influencer in the Jesus space," she boasts, in hopes of a promotion.
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What fun is being an influencer if you can't make a clean buck off it?
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She's not even really a classic Instagram influencer, although Instagram is where her story begins.
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But the real-life Santa Claus doesn&apost quite resemble the brand influencer of today.
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Influencer Abby Roberts told Insider she'll be gifting lip pencils and setting spray this year.
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Victoria Dash is both a makeup artist and influencer, who shares her work on Instagram.
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Princess Charlotte is quickly becoming an even bigger fashion influencer than her mother Kate Middleton.
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It's a global issue in the influencer economy, but beauty is getting the focus now.
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Especially if the content is on Youtube and the influencer is in the gaming industry.
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We work with this influencer, Demetrius Harmon, (who used to go by the handle MeechOnMars).
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If you've signed up for my $57 course called Edfluence about how to become a social media influencer (and if you haven't, what are you waiting for?), then you know that being an influencer/creator is serious business and a lot of hard work.
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Although an influencer is, per federal guidelines, an agent of that company, the FDA will appeal directly to the company, and any adverse consequences to the influencer are at the discretion of the company and will likely depend on their contract with the company.
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Coronavirus is 'impacting all talent' on Instagram as brands cancel influencer-marketing deals and paid events get put on hold: I spoke to several bloggers, travel influencers, and industry experts about the impact of the coronavirus on the influencer industry and their brand deals.
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Ryan Berger, partner at influencer marketing platform Hypr, said when it comes to tapping influencers to work with, brands are still focused on the number of followers an influencer has, along with engagement levels and how much they'll be posting on behalf of the brand.
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"We absolutely know that when there's a social post out there or an influencer post out there, that's getting a strong reaction from either influencer followers and or customers, that is a strong directional signal that product is going to be strong," Ceresoli said.
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A Harvard student with 300,000 YouTube subscribers shares exactly how much money she made in 2019 as a college influencer from ads: Sienna Santer, a second-year student and YouTube influencer with 302,000 subscribers, shared how much money she made from Google AdSense in 2019.
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Before he dropped out of the race, a Super PAC backing Senator Cory Booker created a campaign to rouse influencer support for the former Newark mayor, although the influencer database mediating that effort, AspireIQ, ended up removing the campaign after BuzzFeed reported on it.
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Quinn moved to New York City after The Bachelor, where she works as an Instagram influencer.
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Year after year, the fashion industry fails to recognize you for your ingenuity and influencer status.
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"We truly don't care if you're an Influencer, or how many followers you have," Nicchi wrote.
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Perhaps she will be able to move past the scandal and remain an influencer after all.
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The ex-boyfriend of an slain Instagram influencer has confessed to her murder, Russian authorities allege.
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"At the time, no one else was doing [influencer marketing]," Francis explained in a YouTube vlog.
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It only gets worse when she explains that her daughter, Olivia Jade, is an Instagram influencer.
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He also talked about being an influencer, using your platform to affect and touch other people.
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Charles is now the prominent example of "influencer representation in the media," but for negative reasons.
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The motivations of the buyers will likely be the single-biggest influencer of the multiple offered.
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According to their research Ipsy's influencer EMV is estimated at nearly $45 million this year alone.
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It wasn't long ago that North West's career as a young beauty influencer was taking off.
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She moved to New York, where she's now an author, Instagram influencer, and Bachelor recapper/discusser.
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Mostad told Business Insider that an influencer with 41,000 followers, the average follower count in Inzpire.
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Small businesses get mobbed beyond capacity when a big influencer posts a sticker on their window.
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How did you decide which type of Instagram influencer this movie was going to be about?
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It also has connections with those in the digital-native talent and influencer space of value.
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By appearing on Kjellberg's show, Musk keeps up his cred as a sort of influencer himself.
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Instagram influencer Akeisha Land often gets mistaken for Meghan Markle both online and in real life.
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Brands are leaning into influencer marketing on TikTok as the app's audience continues to grow globally.
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Krista, the fitness influencer, is worried losing her account could compromise her relationship with several sponsors.
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They were pieces a brand might pay for an influencer to wear and post on Instagram.
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Still, 62 percent of Weed's marketing peers say they'll be growing their influencer budgets this year.
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Reformation Reformation uses offcuts and more sustainable materials like linen and cotton to create influencer favorites.
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The company revealed that one beauty influencer made $10,000 within five hours, using the ShopWith platform.
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That's what it takes for us to really fall for an influencer: style with real substance.
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Certainly. In conversation with Refinery29, Into The Dark helmer Takal minces no words about influencer culture.
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YouTube and its rise of the beauty influencer really only happened in the last five years.
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Such a "key influencer" on a digital channel "gives us speed and scale", says Mr Ricard.
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With each influencer comes a new way to style the trend — here's five of our favorites.
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Pretty Pastel Please says she's experienced this both as an influencer and as a marketing professional.
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This influencer network will be "powered by" startup Speakr; as explained to me by Time Inc.
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In e-commerce, international markets, events, influencer marketing and video, each property has tremendous untapped potential.
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Her social media manager background would be handy in navigating that post-Bachelor Instagram influencer life.
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A veteran lobbyist turned unregistered influencer is convinced that "everything will be investigated at some point".
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The author is a true influencer of the emotional intelligence concept and this book is powerful.
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Here's everything to know about the social media influencer and founder of upcoming skincare company selfé.
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Drake is a 17-year-old Instagram influencer trying to sell you therapeutic patchouli-scented candles.
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The fitness influencer, 27, welcomed her first child, daughter Arna Leia, at the end of April.
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Here's a behind-the-scenes look at what it's really like to be an Instagram influencer.
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Here are behind-the-scenes photos of what it's really like to be an Instagram influencer.
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Gonzales, better known as "Chachi," is an American dancer, choreographer, and actress and Social Media Influencer.
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The trick with influencer partnerships is to get the tone of voice right, whatever the content.
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NeoReach's influencer guidelines clearly state that any paid endorsements must be clearly labeled #ad or #sponsored.
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"There will be mistakes along the way, but influencer marketing is here to stay," Rezvani said.
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The company revealed that one beauty influencer made $10,000 within five hours using the ShopWith platform.
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Brands spent around $570 million on influencer marketing, according to an eMarketer survey cited by Digiday.
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For us mere follower-less mortals, making money as a social media influencer seems dead easy.
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It's "political influencer" tool, for example, guaranteed that ads would be seen by politically engaged users.
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Cole Carrigan, a beauty influencer, is the latest person to leave Jake Paul's Team 10 house.
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"There's a huge bot problem on Instagram," says Evan Asano, CEO of influencer marketing agency Mediakix.
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Viavattene's healthy transformation started two years ago, after she discovered fitness influencer Kayla Itsines on Instagram.
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The most widely recognized influencer is Felix Kjellberg, also known as PewDiePie, as noted by Variety.
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This genre has many forms, as a good ArtNet piece on "influencer art" detailed last year.
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Clickable links in the influencers' posts allow both the retailer and influencer to track the purchase.
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Even before he reached influencer level, makeup was a creative outlet that bolstered Edgerton's inner strength.
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It's a photo no image-conscious Instagram influencer would ever post, but one their moms might.
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The hackers would often pose as brands wanting to sponsor the influencer and phish their password.
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Business Insider is launching a list of leading talent agents in the YouTube and influencer space.
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You don't need fancy equipment or industry connections to start a YouTube or Instagram influencer career.
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The influencer-focused wealth-management company, Semaphore, helps creators like these sustain and grow their revenue.
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She also wrote many of Calloway's Instagram captions, which ultimately helped the influencer to become famous.
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Business Insider is launching a list of leading talent managers in the YouTube and influencer space.
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The altercation was captured by the influencer King Bach and posted to Twitter by Josh Pescatore.
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A Russian Instagram influencer was found dead in a suitcase in her home at the weekend.
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The influencer shared photos from her travels around the world, including Corfu, Vienna, Paris, and Ibiza.
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"Fix it in post," Musk jokingly said, like an Instagram influencer trying to optimize their photos.
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Beauty influencer Kristen Leanne has apologized for singing a song lyric that contains the n-word.
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James Charles, another beauty influencer, used to joke about such things because he was considered untouchable.
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Here's how the trips went down, and how the influencer community reacted to the kingdom's hospitality.
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Read more: A Russian Instagram influencer was found dead in a suitcase in her Moscow apartment
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Top influencer, Viya Huang, also promoted Kim Kardashian-West's new perfume brand, KKW, to local consumers.
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Instead, Seamon usually leaves the photo-taking to her friend and fellow Instagram influencer Lex Dieck.
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Naqeeb had been a social media influencer, and his Facebook page had more than 14,000 followers.
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Taylor: The Pope tweeted some insane tweet about how Mary, Jesus' mother, was the first influencer.
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And you can't request or share your location with a celebrity or influencer on the platform.
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Can we unsee a fate so great, one still looming on some distant social influencer shore?
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If proper disclosures dampen the influencer industry, that could put a brake on its breakneck growth.
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Being an influencer looks like a permanent vacation, but this couldn't be further from the truth.
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Once an influencer posts about a business or product, it's not the end of that partnership.
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Murphy isn't the only influencer to call out the industry for setting unattainable standards for followers.
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The announcement of her death was met with mourning from many, including other influencer pet accounts.
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But both events, as Mr. Fallon noted, enlisted the help of the same influencer marketing firm.
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Obviously also uses its influencer network to run focus groups and surveys for its corporate clients.
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In the last few days, the influencer industry has faced a hit due the coronavirus outbreak.
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I started meeting other pet owners, and realized there's this new and growing pet influencer world.
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As the influencer-inspired saga went on, however, she said she was aware of the deck.
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Nobody's trying to sell anything, and there's nary a selfie-stick-toting influencer to be seen.
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They are the followers of Jack Dorsey, Silicon Valley's answer to the mega-influencer Gwyneth Paltrow.
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In our influencer-driven world, Kim Kardashian gets paid $500,000 for touting a product on Instagram.
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"The virus has shifted the industry tremendously," said Alen Palander, an influencer with over 608,000 followers.
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An Instagram influencer came under fire for editing fake clouds into her photos using an app.
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"This travel 'influencer' spookily has the same clouds in every photo," one person wrote on Twitter.
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Every moment seems calibrated for maximum media reaction, maximum fan speculation, maximum attention—influencer currencies, all.
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There's growing demand in influencer marketing for sponsored posts from creators with fewer than 100,000 followers.
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There's growing demand in influencer marketing for sponsored posts from creators with fewer than 5,000 followers.
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In "Ingrid Goes West," you played an influencer before that even seemed to be a thing.
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In May, Emma Chamberlain, the teenage mega-influencer, parodied him, the ultimate marker of YouTube fame.
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I love how Olympia's doll, Qai Qai, has become an Instagram influencer in her own right.
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Besides YouTube, podcasting can be another lucrative way for an influencer to build a digital business.
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It's important to take the back seat and let the influencer do what they do best.
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Jen Mankins became an influencer of style and taste with her free-spirited Brooklyn boutique, Bird.
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Beauty influencer Nikkie de Jager came out as transgender in an emotional video on January 13.
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An — and I cringe at the word, but it is in the Cambridge English Dictionary — Influencer.
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Instagram launched in 2010, and the Instagram influencer career path took shape in the late 2010s.
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Yandy kicked off the season on October 3 in Los Angeles with an influencer-stuffed party.
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The 10th most-popular beauty video on YouTube's list was created by Brazilian influencer Franciny Ehlke.
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Despite being named a finalist this year, Pelosi was never selected as Time's top annual influencer.
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"The influencer is playing a central role in our culture, and it's not new," he said.
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They'd previously built music video-making app Mindie that eventually sold to influencer collective Shots Studios.
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"Best advert ever," commented Chris Burkard, a travel influencer who has more than 3.5 million followers.
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No influencer, not even a Kardashian, has ever faced official action or penalty by the FTC.
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And British health influencer Eloise du Luart shared a similar tale with BBC News in 2018.
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Nikita Dragun is a notable beauty influencer, known for her dramatic makeup looks and intense fashion.
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Sienna Santer is a second-year Harvard student and a popular YouTube influencer with 302,000 subscribers.
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She decided to quit her job and go full time as an influencer and online creator.
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For Ramos, though, it's the proof she's been waiting for that influencer marketing can actually work.
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This means many of the influencer marketing firms are interpreting the guidelines as they see fit.
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Folasade Adeoso, an influencer with eighty-six thousand followers, had outlined her eyes with gold liner.
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Joe Gagliese is the co-founder of Viral Nation, a global influencer marketing and talent agency.
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The product inspired several spinoffs, knockoffs and an influencer-studded "funeral" for its discontinuation in 2018.
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The influencer industry can be very rewarding for those who succeed, but there are also challenges.
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We just throw products up on an influencer&aposs platform and if it works, it works.
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Jenkins told Insider that she has been a freelance social-media consultant and influencer since 2017.
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Instagram has had significant trouble adjusting to the increasing impact of influencer marketing on its platform.
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Russian influencer and editor Miroslava Duma has revealed she's been diagnosed with a rare lung disease.
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You don't actually require that much genuine influence (whatever that is) to seem like an influencer.
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A formerly vegan influencer has divided her followers by following the carnivore diet for 30 days.
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"I checked my phone 15 times knowing Instagram was down," said Petras, the social media influencer.
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I think I both embrace and criticize that Kardashian/influencer behavior and aesthetic in my work.
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According to Marie Mostad, the COO and co-founder of the brand-influencer matching company inzpire.
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People noticed a travel influencer was using the same cloud edits in many of her photos.
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A controversial influencer was urged to apologize for comments she made about shootings in movie theaters.
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The company's terms of service prohibit getting paid to post, making influencer marketing a no-no.
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Lifestyle influencer Linabugz told Insider she'll be gifting products from Charlotte Tilbury and First Aid Beauty.
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That's why this year, for the first time at the CFDAs, an Influencer award was created.
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A micro-influencer, which is someone that has 20173,000 to 50,000 followers, is actually pretty valuable.
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You have a great chance of being an influencer if you do something new or trending.
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"We truly don't care if you're an Influencer, or how many followers you have," he wrote.
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Read more: An influencer turns her Instagram outtakes into hilarious side-by-side photos to prove that social media isn't real lifeSimilarly, model and influencer Lucy Williams, who has 435,000 followers, was caught out for posting two bikini photos of herself climbing out of the sea.
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While it's not a typical 9-to-5 job, being an influencer is more than just posting a photo and watching the money roll in, says Courtney Seamon, a full-time influencer who runs the blog Mimosas & Manhattan and its associated Instagram account alongside her cousin.
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In a day with style influencer Courtney Seamon — one of the two women behind Mimosas & Manhattan — I attended events for bedding and shoes, gained insight into how she makes a living, and learned what she does in her day-to-day life as a full-time influencer.
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A Harvard student with 300,000 YouTube subscribers shares exactly how much money she made in 2019 as a college influencer from ads: Sienna Santer, a second-year student and YouTube influencer with 302,000 subscribers, shared how much money she made from Google&aposs AdSense in 2019.
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Removing likes takes away the peer pressure average users feel to post content that is as perfect as their most social-media savvy friend, a professional influencer or a celebrity, said Dylan Farella, director of social media at Talent Resources, a New York influencer marketing firm.
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And if you're a micro-influencer, you're really working with brands to really build up your portfolio.
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" He adds that he found the influencer ad campaign "insensitive, ignorant, and ineffective, but it wasn't malicious.
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Her episode "New Year, New You" was a savage takedown of influencer culture, with a horrific twist.
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The future of Squad could grant that feeling to a massive audience of a celebrity or influencer.
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Fitness influencer Kayla Itsines announced on Monday that she and her longtime boyfriend, Tobi Pearce, are engaged.
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On this count, he is seen as the best possible interlocutor -- and influencer -- for Trump's foreign policy.
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Another prominent influencer who is "disappointed" by the lack of diversity is Academy president Cheryl Boone Isaac.
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She's one of the first pets to make big money for its owner as a successful influencer.
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They're also accusing the influencer of deleting negative comments on YouTube and her other social media channels.
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Influencer Xiaxue, whose real name is Wendy Cheng, is being criticized for being unkind about body size.
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No customer data is actually transferred between ThirdLove and the influencer, according to a representative for ThirdLove.
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Paul has said publicly his last relationship with Erika Costell (another influencer, of course) was totally fake.
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Wei Sijia, 26, a Chinese fashion blogger and influencer, boasts 2 million followers on social media platforms.
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People reverse image-searched the header photo and found out it was actually of an Instagram influencer.
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On June 4, Kardashian will be honored with the Influencer Award at the 2018 CFDA Fashion Awards.
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Some people have asked me whether I'll quit my job to be a travel influencer full-time.
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While this content obviously appeals to kids, the relationship between the influencer and advertiser is not disclosed.
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"You can blow through huge budgets on an influencer campaigns and not see a return," she said.
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Every time you see a celeb or influencer post sexy diet/detox product ad... remember this picture.
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But on Instagram or YouTube, a brand's reputation among potential buyers is typically cemented by influencer promotions.
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Once the influencer logged in with the Instagram username and password, Brooks seized control of the account.
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In polarizing times like these, the power of the celebrity as an influencer is stronger than ever.
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Yes Theory brought Bieber's Instagram influencer doppelgänger, Brad Sousa, to Los Angeles to pose in the shot.
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The mainstream's embrace of Fortnite brought in celebrities, of both the popular entertainment and online influencer variety.
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Our latest subject, Leia Immanuel, is a high school freshman and Instagram influencer living in New York.
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Because they're also probably making great money from that influencer job and don't mind building a brand.
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There, a singular influencer style often prevailed and gave rise to the dichotomy of Instagram versus reality.
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AC: Lisa [Ramos], the [influencer / model] that Kaitlyn interviewed, she mentioned that she doesn't care about likes.
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Here, shoppers will be able to browse through the curated selection of products that the influencer recommends.
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When our favorite up-and-coming influencer wants to show us around their city, we let them.
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In this episode, digital media influencer Jeanne Grey of Jersey City shows off her three-bedroom apartment.
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Sarah's Instagram feed is pretty typical for a 21-year-old model-slash-influencer living in Florida.
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Despite years of maintaining her gorgeous head of hair, the influencer still hadn't tested out protective styles.
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"I'd do two weeks really hardcore, and then not be able to maintain that," the influencer admits.
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It looks like Doutzen isn't a fan of Kim winning the Influencer Award from the CFDA pic.twitter.
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"Before my pregnancy I was very unhealthy," says the brand influencer, who has over 65,000 Instagram followers.
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Being an influencer is a modern form of celebrity that's no more vapid than any other kind.
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When you hear the phrase "beauty industry influencer," a list of names probably instantly springs to mind.
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Resources like non-traditional influencer marketing and branded content are ripe with potential for old-fashioned brands.
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MAC x Patrick Starrr, which dropped in December, was different from the usual influencer or celeb collab.
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And taking health advice from an Instagram influencer who is not a doctor could absolutely be dangerous.
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The accusations have hampered the careers of Loughlin and her daughter Olivia Jade, a social media influencer.
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Influencer marketing is not a one-size-fits-all marketing strategy such as Facebook or Adwords advertising.
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Teenagers are more interested than ever in YouTube, home to the world's growing influencer and vlogger base.
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I like that people think I'm an influencer, or that I have some say in a matter.
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Nowadays, most users don't go live frequently unless they're some kind of influencer, public figure, or journalist.
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One particular influencer, Zhang Dayi, accounted for about half of its total sales for nearly three years.
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And when influencer marketing budgets do eventually swell, brands will want to work with bigger names again.
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Man, and to think there was a time when influencer sponcon seemed like an Instagram death knell.
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Barbie is now an Instagram influencer, as well as a vlogger with her own popular YouTube series.
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A few weeks ago, beauty influencer and entrepreneur Huda Kattan decided to go on a digital detox.
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Gut check: A recent Hashoff report found that Instagram dominates influencer marketing over all other platforms surveyed.
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If you're wondering how an influencer does it, you too can do Coachella just like Olivia Jade.
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Just like her soon-to-be sister-in-law Princess Kate, Meghan Markle is a style influencer.
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"There are more women who are lifestyle influencers," says Evan Asano, CEO of influencer marketing agency Mediakix.
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And your relationship with your superiors is an important influencer of how happy you are at work.
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These days, you can't swing a bag of cats around without hitting some sort of social influencer.
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Fitness influencer Emily Breeze Ross Watson wants to set the record straight on working out during pregnancy.
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Next week, flex your influencer muscles, whether you do that at work or in your personal life.
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A mobile-first, influencer-based shopping company is something that we'd definitely not call an impulse purchase.
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Most startups in the influencer advertising world require manual searches for influencers and manual approval of contracts.
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The goal is to bring talent, brands and audiences together with original programs and influencer-driven content.
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Her focus on identity and culture led to her become a news reporter and social media influencer.
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YouTube influencer Megan Batoon moved to Los Angeles to pursue her dream of becoming a professional dancer.
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Earlier this month, he was sent a cease-and-desist letter from one aggrieved influencer he targeted.
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An Iranian Instagram influencer known as Sahar Tabar was arrested Saturday, the country's Tasnim news agency reported.
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These new power players have developed expertise in the many facets of the influencer world in 2019.
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That was well before "influencer" was considered a job title and the same year that Instagram debuted.
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Meijer says she wants to share the realities and challenges she faces as a full-time influencer.
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The influencer space has seen a massive influx of CGI characters in the last couple of years.
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But determining how much your content is worth to a brand as an influencer can be daunting.
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If there's one basic skill an aspiring Instagram influencer needs to master, it's how to edit photos.
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One example is the total views an influencer receives on Instagram stories in the past 24 hours.
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Here are the power players who are changing the influencer business and landing deals for their clients.
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An influencer who champions raw, vegan food is trying to make "lettucetti" — or lettuce spaghetti — a thing.
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Internet brands like Fashion Nova churn out celebrity- and influencer-inspired styles at a rapid-fire pace.
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An Instagram influencer known for her artistic shots says she takes all her photos herself at home.
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In addition to being a budding influencer, Fuchs is also the director of brand partnerships at Goop.
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It would be an egregious omission to not mention Cave partner/collaborator/fellow aesthetic influencer, Anita Lane.
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The show was at once an influencer, a tastemaker, and an embarrassingly accurate reflection of American youth.
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Let's give proper citation to Cynthia, the very first influencer to swim with sharks for the #content.
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I first saw her tweets picked up by Certified Media Influencer (and Code Media speaker) Felix Salmon.
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It took me a moment—and some really great conversations—to realize that I'm not an influencer.
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Indeed, a recent report from Mediakix found influencer marketing on the app is a $1 billion industry.
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Travel influencer Jo Franco joined us for our trip to show us how to eat the dish.
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Fitness influencer Kayla Itsines revealed the birth of her first child, Arna Leia Pearce, in late April.
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One such influencer, Jayden Bartels, has over 400,000 subscribers on YouTube and 1.2 million followers on Instagram.
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One furious influencer left a Yelp review when they were not offered special treatment at a restaurant.
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Each influencer has her own dedicated landing page on Amazon, making it easy to shop their selections.
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Just like any good influencer, B. aims to bump up her followers and get sponsored brand partnerships.
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Influencer marketing is big business, with brands projected to spend $15 billion in the category by 2022.
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Heartbeat said it generates up to 100,000 survey responses within its influencer network in a single day.
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"People who don't necessarily consider themselves influencers can have a place to kick off their influencer career."
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When their fans buy products they featured in a kit, the influencer earns an affiliate fee commission.
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She also happens to work there, which makes her keenly aware of the influencer culture she's parodying.
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His name is Lil Mayo, and he's enjoying the rarefied lifestyle of an elite social media influencer.
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Everywhere you turn, a new actress, model or influencer is pursing an outrageously plump pair of lips.
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Some of the documentary's other most insightful scenes focus on the fans who drive the influencer world.
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The film's storylines suggest that unscrupulous managers and naive talent are the problems with the influencer economy.
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Not being rubes, influencer economy participants know that signing a contract isn't enough to certify continuous truthfulness.
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And marketing to millennial consumers, whether through social media influencer campaigns or viral videos, has proved tricky.
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Influencer marketing is big business, with brands projected to spend $15 billion in the category by 2022.
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Business Insider is putting together a power list of the top influencer marketing agencies in the space.
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Mariano said she's built a full-time business as an influencer through experimentation and learning by doing.
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Since the scandal broke in March, Olivia Jade, a social media influencer, has lost several endorsement deals.
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In fact, social media was still in its infancy; the term "influencer" had yet to be coined.
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