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"Generation Y" Definitions
  1. the group of people who were born between the early 1980s and the late 1990s, who are mainly the children of the baby boomers and who are regarded as being very familiar with computers and electronic technology
"Generation Y" Synonyms

149 Sentences With "Generation Y"

How to use Generation Y in a sentence? Find typical usage patterns (collocations)/phrases/context for "Generation Y" and check conjugation/comparative form for "Generation Y". Mastering all the usages of "Generation Y" from sentence examples published by news publications.

Generation Y is stuck in insecure rental contracts, often with strangers.
Through parent company Red, they also own content brand Generation Y!
Generation Y will spend an estimated $10 trillion over their collective lives.
It may seem fun to shade Generation Y, but it's probably not smart.
But Generation Y, as they're also called, is finding it difficult to get a mortgage.
In the eyes of Generation Y, actually making things — as opposed to apps — seems hopelessly unsexy.
Toyota launched the Scion brand hoping Generation Y-ers would become the grown-up Toyota buyers of tomorrow.
How much Generation Y shell out annually on luxury items while traveling, mainly buying clothes, bags, watches and jewelry.
And now, further evidence has revealed that those special Generation Y snowflakes still don't want to do the dishes.
Elite Daily, the online publisher that (still) describes itself as "The Voice of Generation Y," has been acquired by Bustle.
Today's younger buyers, loosely referred to as Generation Y, have embraced a term that would have turned off their immediate forebears.
On our part, we've distilled 4 logical reasons as to why Generation 'Y' has fallen in love with this classic spirit.
Banks need to strike a delicate balance between engaging with Generation Y consumers and maintaining adequate fraud prevention and risk management measures.
These are industries that are restructuring to focus on Generation Y, finding ways to be more sustainable, affordable, flexible and tech-savvy.
In October, the internet pretty much broke in Australia after columnist Bernard Salt took aim at generation Y over their spending habits.
This one's pretty volatile, too, depending on how much you trust Generation Y. It will crash whenever millennials decide to kill it.
In fact, what's so inspiring to me as an educator is that Generation Y is more concerned about whether others are all right.
According to the U.S. Census, millennials (also known as Generation Y) number 83.1 million, representing more than one-quarter of the nation's population.
" Elite Daily, which bills itself as the voice of Generation Y, calls her a "Snapchat 'It' girl" who is "living the Millennial dream.
NEW YORK(Reuters) - Known for his bracing, no-bull personal finance advice aimed at Generation Y and beyond, Ramit Sethi is also patient.
Generation Y has been at the center of digital disruption over the last 20 years, so they expect anytime, anywhere banking across multiple devices.
" And, naturally, as a Generation Y baby, some of her biggest street style influences to date include "Diddy, Lil' Kim and that whole era.
This is the so-called Generation Y — Hungarians in their 20s and 30s — for whom Orban and his policies are not an appealing choice.
It had to be an urban location where Generation Y professionals would want to work, and where self-driving cars would need to operate.
Anyway, all of this got me thinking... What do the actual teenagers of today think about all the big emo tracks of Generation Y?
Generation Y has grown up with the internet as part of everyday life, but we don't know enough about how it affects our mental health.
Beckel noted that the "Generation Y" - those born in the 5303s and early 1.480s - was adopting motorcycling at a far lower rate than prior generations.
Beckel noted that the "Generation Y" —those born in the 1.480s and early 25.6s— was adopting motorcycling at a far lower rate than prior generations.
Elbi's users, who skew about 60 percent female, are at the younger edge of Generation Y, according to the app's head of partnerships, Carly Buckingham.
Long before Tumblr, Instagram, and Snapchat, and the popularity of terms like 'augmented reality,' Generation Y and older millennials had interactive platforms like Barbie, Gaia Online, and Angelfire.
"The sale has become a cancer" for department stores feeling increasingly out of touch with millennial and Generation Y shoppers, former JCPenney CEO Allen Questrom told CNBC on Tuesday.
Seeing that Generation Y already has saving covered and its sights on long-term success, how to invest then beings with picking a lane and creating an effective budget.
It will be interesting to observe whether Generation Y shows more desire for cars as they begin to enter parenthood and push toward suburbs in pursuit of affordable housing.
But at the Standard, he presents a new project, "Generation Y," featuring Alexa Tarantino on saxophone, Drew Anderson on trumpet, Luther Allison on piano and Philip Norris on bass.
Generation Z won't work because, again, it's difficult to define a new generation by terms better applied to an old one (and also because Generation Y never took hold).
Broadcasting original content for a nature documentary is a way of adding content that might appeal to a wider audience beyond its core market of millennials and Generation Y consumers.
Photo: Alex Cranz (Gizmodo)With its 22.03th-generation Y-series i22.75 processor, the MacBook Air is going to likely be faster than anything but the i7 MacBook (which starts at $1,600!).
The Bachelor twins Emily and Haley Ferguson have taken all the criticism hurled at Generation Y and turned it into a Freeform reality TV show with The Twins: Happily Ever After.
Generational consultants who call themselves "millennial experts" speak to companies like Oracle, Red Robin, and HBO about how to appeal to Generation Y both in their workplace environments and through their products.
Like Ello, for example, which was poised to offer a hipper, less corporate, and kind of weird online social experience for Generation Y. Ello tried to humanize the experience of maintaining friendships digitally.
Knowing that Generation Y relied on Facebook for political news and spent a significant amount of time in messaging apps, the bot utilizes the familiar platform and format to more effectively reach Millennials.
And please don't feel like changing jobs every few years will get you labeled as another entitled, impossible-to-please member of Generation Y—the myth of the job hopping millennial has been debunked.
The collection's launch is tailor-made for Generation Y, the 75 million 20- and 30-somethings who now outnumber Baby Boomers in the U.S. and have tens of billions of dollars in spending power.
Available from today, the collection will include all of Eytys' (pronounced "80s" – the Ys are a nod to Generation Y) design signatures, from distinctive chunky soled shoes to fuss-free oversized tees via relaxed denim.
The first thing I ever put on the internet was actually a beat tape, but the first thing I ever put on where I was rapping was called "Generation Y," and it was hella political.
Studio A/S, the German design firm, captures the zeitgeist in describing its aims: ''Generation Y'' is searching for ''greater meaning'' from office design; a new generation ''wants poetry, form and atmosphere'' in its workplaces.
It might seem hyperbolic, but the Insta-messenger is far from the only member of Generation Y worried about the health of the planet to the extent that it affects their outlook on the future.
Melbourne property mogul Tim Gurner also took note of the avocado trend, explaining members of Generation Y could own their own home if they cut back on spending all of their money on the breakfast item.
If the memes are any indication (which they are), Chopped is a hit with millennials; the show's popularity with young people is a no-brainer, as Generation Y is often reported on as being food-obsessed.
Worth's studies in Canada found that 218 in 303 respondents said they wanted to be at home, and there's a lot to be said about Generation Y making that choice instead of being resigned to it.
As unimaginable as it is to anyone north of Generation Y, we now live in a time where, in a room of seven drag queens, not one of them has a Cher impression in their pocket.
Researchers have devoted lots of effort to understanding the attitudes and experiences of people born in the 1980s and early 1990s (that is, millennials or generation Y), who are more educated and poorer than their elders are.
The report, released Tuesday by Marriott International and the Hurun Report, studied Generation Y-ers aged between 18 and 513, which included a "growing class of second-generation rich kids," according to Hurun Report's chairman and chief researcher.
Considering the ongoing debate about whether Generation Y even goes clubbing anymore, and the inflammatory remarks from Bloc's founder about his disdain for today's ravers, this might just be the perfect timing for a cinematic ode to nightlife.
According to data obtained from University of Chicago's 40-year General Social Survey, more than 56.5% of millennials (or Generation Y) identified as working class in 2014, more than any other generation since the survey started collecting data.
He was right: By 1999, Spin reported at the time, Vans owned a 15 percent stake in Warped and was paying $1 million per year "to strengthen [its] presence with 'Generation Y'" (or, as we'd call them today, "millennials").
This summer on their new joint venture, Mostly 2300 Millennials, Beckles plays the host of a surrealist talk show aimed at Generation Y that's brimming with product placement for fake brands, outrageous man-on-the-street segments, and excruciating celebrity interviews.
With mounting evidence that the internet generation — Generation Y — has widely adopted YouTube and smartphone apps as their new professors, we are entering a new age of autodidacts who get high-quality information and skills training at virtually no cost.
Like many other aspects of both corporate culture and business travel, the growth of retreats and the evolution of incentives are being driven by Generation Y, people like Mr. Reeves of Gusto: young and with the mentality of a Silicon Valley start-up.
While 29-year-old former Bachelor Ben Higgins falls solidly in the millennial bracket and Old Pillow Lips, born in 1981, teeters right on the edge of Generation Y, Wills would be the first Bachelor lead to actually feel like a millennial.
Generation Z (named so because they came after 'Generation Y', which was later rebranded as 'the Millennials') grew up in the aftermath of 9/11, lived through the global financial recession of 2008, and has never known a world without the internet.
" The jury is still out, though, on whether Generation Y will take to "Valley," a book that includes passages like: "A man must feel he runs things, but as long as you control yourself, you control him," and "Close friendships with girls come early in life.
And while there were several attempts to dub the generation "Generation Y" or "the echo boomers," the term millennial stuck, probably because it instantly defined the generation by its place in history, with the new millennium approaching, as opposed to its relative contrast to other generations.
When the government handed Schock a sweeping 28503-count indictment last year, it called into question several expenses billed to his campaign account, a joint fundraising account he had with the Republican Party and his leadership PAC, GOP Generation Y Fund, which contributed money to other members and candidates.
If you've been on the internet in the last five years, you're sure to have come across countless articles about how millennials — also known as Generation Y or the "Facebook Generation" — are ill-equipped for the workplace thanks to our indecisiveness, entitlement issues, cell-phone addictions, and pure laziness.
But here are some approximations: Baby Boomers: 21945-21965 Generation X: 21981-26 Millennials (sometimes called Generation Y): 213-218 Generation Z: 203-present Keep in mind that while some high school students fall into Generation Z, they are frequently also described as millennials — a contemporary byword for young adults.
Much as I like HP's decision to go with a leather enclosure, I can't say I agree with its choice to use 8th-generation Y-series processors—the low powered, dual-core chips Intel introduced in August that are slower than the U-series found in the Spectre Folio 13's rivals.
If you, like me, are a child of the 21984s (and yes, I know, millennials exist and will ultimately inherit the Earth; but give it a rest for now, Generation Y), then you know the original Ramis-and-Aykroyd-and-Murray-and-Hudson Ghostbusters of 225 is amongst the greatest movies of all time.
The three-story Atlanta offices of Focus Brands were redesigned in 2100 "with Generation Y, Z as a primary interest in mind, because I'm building for the future," said Steve DeSutter, the C.E.O.CreditCreditJohnathon Kelso for The New York Times In a 22019 letter to his wife, Abigail, John Adams proposed a chronology of generational obligations for learning.
For us Generation Y-ers, precariously balanced between Generation X and millennials, it will leave your synapses blazing in remembrance of iconic pop culture ephemera: Shag stickers; Rat Fink hot rod kits; the HOUSE33 clothing line that directly referenced California skate culture of the early '90s; the imagery of artist Chris Cooper, whose iconic "smoking devil" design bears more than a passing resemblance to Cruz himself.
While there is no direct mention of a game called M.A.S.H. in the book, there are mention of some that indicate M.A.S.H.–like diversions aren't a concept unique to Generation Y. The children that the Opies observed six decades ago were fascinated by fortune-telling or divining games in general, most of which had to do with predicting whom they will marry or what job they will have.
That generation, the baby boomers, I think tends to be much more heavily white male, and I think if you look at Generation X and Generation Y, for people in the industry, I think it's a much more integrated group, and I think when that generation, when we finally pry the studio chairmanships out of [the baby boomers'] cold, dead hands, a lot of that will be solved.
Students as Change Agents: The Generation Y Model. Olympia, WA: Generation Y. Student voice is the individual and collective perspective and actions of students within the context of learning and education.SoundOut. Student Voice Tip Sheet. Accessed 12/18/06.
In order to understand the public's opinion on youth marketing, one must be able to understand the experiences that each generation has been exposed to while growing up. Generation Y is very similar to the baby boomer generation especially at different points in life. So it is essential to see what experiences each generation has experienced while growing up. But different formative experiences affect each person of Generation Y. For example, the events that made the biggest impression on members of Generation Y who graduated from school in 2000 were Columbine, the war in Kosovo, and Princess Diana's death.
Speerin and his team continue to be the voice of Generation Y as can be seen from the multi- page Ottawa Citizen print article in 2011.
Javier Jattin (April 24, 1983, Barranquilla, Colombia), is a Colombian actor and model. He is known for Niños Ricos, Pobres Padres (Generation Y), Primera Dama (The First Lady) and La mujer del Vendaval.
In 2009, Thomas became a regular and Generation Y team captain on Network Ten's Talkin' 'Bout Your Generation. He also competed in Celebrity MasterChef Australia, but lost in the first heat to Kirk Pengilly of INXS.
The application is particularly popular among Generation Y users. As of May 2019, there were approximately 100,000 monthly downloads, and more than 2 million total downloads. Other similar niche dating apps comparable to 3Fun include Feeld (previously called 3nder).
In 2009, CEO was the first to conduct a nationwide study of diverse Generation Y Canadians, in partnership with Angus Reid Strategies (formerly Ipsos Reid).Marketwire (September 30, 2009). Gen Y Speaks Up to Reject Entitlement Label. Press release.
IMC and branding are both relevant marketing tools for increasing the brand loyalty of consumers. The decisions made around communications and branding should be based on solid and factual market research about the consumers. If the brand or the IMC do not seem to be relevant to the target market, consumers will not pay attention. An example of this is that high customization, creativity and a more direct voice is recommended for messages directed towards generation Y consumers as generation Y want to be treated differently from the rest of the market and marketers should acknowledge this.
Textonyms have been used as Generation Y slang; for example, the use of the word book to mean cool, since book is the default in those predictive text systems that assume it is more frequent than cool. This is related to cacography.
The other major teenage group, Teenage Kix has a more rebellious, Generation Y image. A-Train is a former member of the group. On reforming the Boys, Butcher planned his first operation against them. The team frequently goes to brothels to "celebrate" after a victory.
Thanks to the Hip Hop artists such at A Tribe Called Quest, DJ Premier, Monie Love and others, sampling older records that are household classics for Generation X from genres such as Funk, Jazz curated a dynamic where these records are repackaged & rebirthed for Generation Y.
The population belonging to Generation Y often combine nationalism with popular culture during the celebrations. This mixture is exemplified by outfits and savouries dyed with the tricolour and garments that represent India's various cultural traditions. Shops often offer Independence Day sales promotions. Some news reports have decried the commercialism.
My Generation is based on the Swedish series God's Highway (Blomstertid). The pilot script, originally titled Generation Y, was written by Noah Hawley. ABC gave a production order for the pilot in January 2010. In early February, Keir O'Donnell and Michael Stahl-David became the first actors cast in the pilot.
Young people under the age of 35, or Generation X and Generation Y, have been noted for their lack of political interest and activity.Owen, D. (2006). The Internet and youth civic engagement in the United States. In S. Oates, D. Owen & R. K. Gibson (Eds.), The Internet and politics: Citizens, voters and activists.
Overall, the film grossed $18.5 million in the United States and a total of $23.2 million worldwide. The film would eventually become a cult film with Esquire describing it as "shaggy-dog classic for Generation Y." It made $60 million from VHS, DVD and Blu-ray rentals, and as of December 2006 another $10.6 million from sales.
Joshua Michael Thomas (born 26 May 1987) is an Australian comedian, actor and writer living in Melbourne. In 2005, he won the Melbourne International Comedy Festival's Raw Comedy Competition. He has since appeared on television numerous times, including as a regular and Generation Y team captain on Network Ten's Talkin' 'Bout Your Generation.Talking Bout Your Generation – Josh Thomas. Ten.com.
Looking up at the Starry Sky () is a widely known poem written by the Chinese Premier Wen Jiabao "to encourage young people to aim high and pursue their goals fearlessly." The poem is directed at the Post-80s, who are China's Generation Y, and who may have Little Emperor Syndrome due to the one-child policy.
She published the management book "Iedereen baas" (in Dutch language) or "Tous patron" about the fact that 4 generations (generation X, generation Y, generation Z babyboomers) of employees have to work together on the workfloor. She is also co-author of the book "social technologies in business: connect share, lead" on how social technologies are transforming organisations.
Debt Mediators Australia is a registered debt agreement administrator and a member of the Personal Insolvency Professionals Association. According to company spokesman Ben Paris, the company advises 25,000 indebted young people a year. Paris is frequently cited as an expert in Generation Y debt issues.Lutton, Ellen. “Secret Debts and Lies Tear Families.” Sydney Morning Herald, 24 August 2008.
The third component of the show is a "man on the street" segment, in which the rabbits ask one of their correspondents to go out and seek responses from the public. The first of these was done by Nalts, who is popular on YouTube, in regards to finding out about Generation Y and its need for praise.
Talkin' 'Bout Your Generation (also known as TAYG) is an hour-long quiz show testing the popular culture knowledge of teams from three different cultural generations. The generation team captains are Amanda Keller (Baby Boomers), Charlie Pickering (Generation X) and Josh Thomas (Generation Y). Each team captain is joined by a different guest each episode who is part of their respective generations. However, on occasion there have been guests not actually part of the generation they represent on the show. (For example, Ian Smith and George Negus have featured as Baby Boomers but are actually members of the Silent Generation.) Generally guests aged up to 30 are placed in the Generation Y team, guests aged 30–40 in the Generation X team and guests aged 40 and over in the Baby Boomer team.
Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions, and interactive elements. The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two demographics most highly valued by marketers.
Kelan is considered a leading thinker, researcher and academic on leadership practice, on women, and on gender. Her approach is interdisciplinary and bridges the conventional theory and practice divide. She has conducted research on gender in high-tech professions and on gender in MBA education. She led projects that explored generational changes and what Generation Y/Millennials want from work.
On March 5, 2007, the Generation Y University show replaced the Dick and Skibba show. The show was hosted by three 23-year-old men who were all Mt. Carmel High School alumni who grew up in Rancho Peñasquitos. The show had previously aired on Sunday afternoons from 5pm-7pm. The show was cancelled on April 25, 2007 and replaced by Generic Radio.
The denomination is unique in that it recognizes dual ordination status with most other mainline Christian denominations. The denomination is attracting members of 'Generation X' and 'Generation Y' Christians who seek professional ministerial status after having grown up in an 'nondenominational' or 'interdenominational' church culture. The AECC ordains both female and male ministers called by God for service in the world.
The first song played was "Feel It Still" by Portugal. The Man. Area media coverage interpreted the launch as "(#WhoIsJeny) isn't about a person, but a generation"; phonetically pronounced as "Jenny", the visual rendering of "jenY" is a word play on "Generation Y", an alternate term for the millennial demographic. Local personalities include Kathy Vogel (mornings), Cherise Richards (midday), and Ben McKee (afternoons).
Virtual Wallet is a combination checking account and savings account accessible via mobile app. It features 3 integrated accounts: a checking account called Spend, an interest-bearing checking account called Reserve, and a savings account called Growth. It was launched in July 2008 and was aimed primarily at the tech-savvy members of Generation Y. In June 2012, the product had 1 million users.
The primary colours are red (Generation X), yellow (Generation Y) and blue (Generation Z). The show was once again filmed at Docklands Studios in Melbourne. It is recorded in front of a live audience of 500 people. In October 2018, the series was renewed for a sixth season at Nine's upfronts with Micallef returning as host and Lee, Butler & Boxhall returning as series captains. The series premiered on 1 May 2019.
The series revolves around Shivam and Dhara, a generation Y couple with technology in their DNA. Their cute and fun relationship thrives on technologies and smartphones. They are sorted out and enjoy their company until a series of technological glitches turn their lovely bond into a complete madhouse. The series explores how the two of them go through this journey of technological savvy world with their cute fights.
Benefits are higher user-productivity & performance, when e.g. users can solve problems better & faster. Through crowdsourcing of user generated content organizations can better leverage the collective and hidden knowledge of the organizations stakeholders - and increase organizational learning. On the other hand the Millennials/ Generation Y uses social media as their natural communication & working tools the tools - so to attract & retain talented young employees it is also important to use social media.
In the pages of Cleo, all the racy content of the earlier, more progressive era was replaced with celebrity news and fashion, beauty and fitness tips. Now sexy, according to December 2014 cover girl Taylor Swift is "knowing who you are and not needing to defend yourself." As seen through the pages of Cleo, there was a shift away from sexual liberation to personal gratification and self- improvement, a maxim characteristic of Generation Y.
Messaging applications have affected the way people communicate on their devices. A survey conducted by MetrixLabs showed that messaging applications 63% of Baby Boomers, 63% of Generation X, and 67% of Generation Y said that they used messaging applications in place of texting. As communication moves from texting and email to messaging applications, communication has become faster and more efficient; a Facebook survey showed that 65% of people surveyed thought that messaging applications made group messaging easier.
With this attitude he composes works a different point of view, and he considers it his mission to integrate Generation Y and Z into the classical music scene, making this genre both attractive and comprehensible for them. He is a member of the Artisjus Committee of Classical Music Critics, the Association of Hungarian Composers and the “Musician/Composer” section of the Hungarian Film Academy Association. He is one of the founder of the contemporary composer group, created in 2017.
In 2003, Chou started his research on gamification and helped pioneer the gamification industry. In 2004, Chou started his first company, The FD Network, which connected professionals of various industries together to help each other through a gamified system. In 2007, Chou co-founded Future Delivery, LLC., a company that focuses on gamified productivity and professional development. Its flagship project FDCareer, was rated on Mashable as one of the “Top 10 Social Networks for Generation-Y” in 2009.
Scion used sales tools such as "Pure Price" and monospec trim levels with a wide selection of factory and TRD accessories. Extensive market research and testing with Generation Y consumers formed the basis of the Scion badge. Scion xB "Pure Price" means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, was the price customers would pay. This included the vehicle, accessories, finance and insurance products.
The novel is about the generation after the X generation. The primary character, Tyler, is a "Global Teen", what was popularly labeled in the media as Generation Y. They are the children of the hippy generation, who "react by loving corporations, and they don't mind wearing ties. To them, Ronald Reagan is emperor".Kate Muir, "To label lovers everywhere", The Times, August 17, 1992 They exist in a globally connected world marked out by advertising and corporate power.
Celebrities are used to make marketing tactics more convincing and marketing communications more effective. An example is that a celebrity may be influential to a generation Y consumer because that generation views them as likeable, real and beautiful. In order for celebrity endorsers to effectively reach the audience, they must connect and identify with the audience. The use of a popular celebrity endorser could personalize the brand for the consumer and create the relationship between the consumer and the brand.
The Post-'80 (also the Post-1980, ) is a colloquial term which refers to the generation, especially in urban cities, whose members were born between 1980 and 1989 in Mainland China after the introduction of the one-child policy and the Post-80s is a reference to the Generation Y in the Western World. This generation, the first to grow up entirely within the reformist era, currently ranges in age from to , making up a major portion of China's young adult demographic.
However, recent studies by Bardhi, Rohm, and Sultan argue that Generation Y is becoming better at media multitasking. Media multitasking is when media consumers view several media platforms at the same time; such as watching TV while browsing the internet. This is evidenced by the fact that they are gaining control over deciding which messages they pay attention to or not. Nonetheless, while there is a great deal of evidence showing the negative effects of multitasking on cognitive tasks,Wood, N., & Cowan, N. (1995).
The Scion xB's marketing is aimed at Generation Y, Americans born between 1980 and 1994. This group of car buyers is extremely important to manufacturers due to their large numbers (78 million) and their differing perceptions and demands of the vehicles they drive. Despite the Scion xB's target market, the average age of an xB buyer is 46. Although Toyota expected the xA to sell better than the xB, the reverse proved to be true, with the xB outselling its sibling 2 to 1.
Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y, 2013, page 27.Allan J. Kimmel, Psychological Foundations of Marketing, 2012, page 77. In 2007, the school advertised its own programs by creating a magazine ad containing perforated trading cards representing famous advertising industry people,Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz, 2010, pages 205-206. and in 2010 it did so by creating its own bottled water brand, named "Smudge Slobber" after the founder's dog.
However, results from a study conducted by Anandarajan et al. on Generation Y's use of instant messaging conclude that "the more users recognize IM as a rich communication medium, the more likely they believe this medium is useful for socialization." Though Generation Y users consider texting to be a rich medium, there is additional evidence that shows that easily accessible and non-intrusive media (i.e., texting, Twitter) were more likely to be used for sharing positive than negative events, and intrusive and rich media (i.e.
The first-generation Y-block was the , which replaced the undersquare flathead V8 on all Lincolns in the 1952 model year and was produced through 1954. The 317 was oversquare, as was rapidly becoming the fashion, with a bore of and a stroke of . Power output was ; higher compression, larger intake valves, a Holley four-barrel carburetor, improved intake and exhaust, and a more aggressive camshaft the next year increased it to . The engine was unchanged in 1954 except for the vacuum advance mechanism.
Demography refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important factor to study for marketers and helps to divide the population into market segments and target markets. An example of demography is classifying groups of people according to the year they were born. These classifications can be referred to as baby boomers, who are born between 1946 and 1964, generation X, who are born between 1965 and 1976, and generation Y, who are born between 1977 and 1994.
The National Youth Orchestra of Iraq is the brainchild of Zuhal Sultan at 17 years of age. She worked with Raw Television on their award-winning Battlefront series of Generation Y leaders during 2008/9 to create the orchestra. In September 2008, Raw TV sent out a press release entitled "Iraqi Teen seeks Maestro for Youth Orchestra" to UK press, which Scottish Conductor, Paul MacAlindin, read and responded to. After choosing Paul as musical director, Zuhal brought in friend and fellow musician, Allegra Klein, Director of Musicians for Harmony in New York.
People playing card games in the street in Nanjing, China The class struggle during the Cultural Revolution in China encouraged peasants to take up arms against the landlords who were among the Five Black Categories and Stinking Old Ninth, hence the name dou dizhu. China's Generation Y, who are among the most enthusiastic player groups, has no personal experience of this specific overt class struggle (compare with the covert contemporary property bubble). Nowadays, the name of the game carries no negative connotation. The actual place of origin for the game is in Hubei Province.
This major shift has been done in advantage of Generation Y, who prefer instant messaging than talking directly to someone. It is often said that it could become an ironic twist, but social media has the real potential of making us less social. However, there are studies that confirm that people are becoming more social, but the style in which they interact with each other has changed a lot. One of the major drawbacks of social networks is privacy, as people tend to trust others more rapidly and send more open messages about themselves.
Named in relation to Generation X, Generation Y or "Echo Boomers" (a reference to the fact that many of the parents of this generation had belonged to the Baby boomer generation) consisted of individuals that had come to adulthood during the 2000s. Subcultures that emerged or became popular in the first decade of the 21st century included Emo, Scene and Chav. The Emo subculture, rooted in the Post Hardcore genre of hardcore punk, changed over the years becoming more mainstream, following the commercial success in early '2000s. The contemporary hipster became prominent in the 2010s.
In September 2017, it was announced that series five would be revived on the Nine Network for 8 episodes with Micallef returning as host. In October 2017, the series was officially confirmed for revival set to air in 2018, as well as the announcement of the series captains. Generation X will be led by Robyn Butler, Generation Y will be led by Andy Lee and Generation Z will be led by Laurence Boxhall. It has a new set and it also changed its graphics including new logo and as well as fonts, sets and theme song and primary colours.
The character was originally only a guest role, but she was soon promoted to a regular cast member. In an interview with Digital Spy, Robbie said she had gone on a snowboarding holiday to Canada with her boyfriend soon after auditioning, but had to return after only two days when told that she had won the role. In early 2009, Robbie appeared in various Network Ten promotions, featuring an ensemble of popular Australian faces on the network. In July 2009, she filled the "Generation Y" guest spot on the Network Ten show Talkin' 'Bout Your Generation.
Twixters is an International Multiplatform Comedy Series inspired by the TIME Magazine. The series was created in 2007 by satirist/filmmaker Dan Speerin of the sketch comedy group Cynically Tested to satirize life as a Millennial and to mock the false perceptions of Generation Y. The series was co-produced by fellow Cynically Tested members Alan So and Aravinth Vince Kesavamoorthy. Twixters aired on Bite TV in Canada and Propeller TV in UK. The series also aired on Triangle Stratos in New Zealand. Twixters' success and the stance of its creator on Millennial Life was featured in the Toronto Star.
You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life is a 2016 book written by Jason Vitug. The book sets to redefine the YOLO mantra that has been used to define Generation Y or millennials, to set a mindset shift to cultivate a healthy and wealthy lifestyle for a lifetime. The book focuses on a three step process called ACT, an acronym for awareness, creating a plan, and taking control steps, outlined by the author. The books aim is to make readers define the life they want to live before setting financial goals.
Within this virtual realm, social media platforms such as Instagram, Facebook, and Snapchat have altered the way Generation Y culture is understanding the world and thus how they view themselves. In recent years, there has been more research on the development of social media depression in users of sites like these. "Facebook Depression" is when users are so affected by their friends' posts and lives that their own jealousy depletes their sense of self-worth. They compare themselves to the posts made by their peers and feel unworthy or monotonous because they feel like their lives are not nearly as exciting as the lives of others.
In 2013, new editor Sharri Markson announced there would be no mention of sex on the cover of Cleo. More than 40 years after revamping women's magazines with male centrefolds, it was the first time that sex had not been used as a selling point. The move came as a result of research conducted by the magazine which revealed a conservative streak among Generation Y readers – Cleo's largest audience demographic – most of whom still live at home. As Markson explained: "They are embarrassed to be sitting at home with their parents reading a magazine which has the word 'orgasm' in bold print on the cover".
Scion is a discontinued marque of Toyota that debuted in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling; each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options were offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques.
Described as a "Generation Y soap opera" by critic John Kenneth Muir, Sex, Love & Secrets revolves around affluent young adults living in Silver Lake, Los Angeles and their secrets regarding love and sex. The Advocate's Richard Andreoli identified the group as "close friends", though the official website states that they act more like a family. One of the show's taglines was "the only thing that can come between them...is the truth". According to The Futon Critic's Brian Ford Sullivan, the show uses "National Geographic-esque footage" to pivot the characters and their storylines as "a study of human behavior" on lying and secrets.
To win the celebrity and self-made wealth he craves, an aimless, twenty-something Manhattan playboy devises a film based on his party-boy, club-going lifestyle, and hires a self-destructive aspiring playwright to ghost the feature script. As the mismatched pair struggles to complete the script and get a handle on their misdirected lives, they reveal the sometimes comedic, sometimes tragic behaviors of 'Generation Y'- a generation taught to believe each was incomparably special and messianically gifted. Though they begin to vie for the affections of the same girl, and their chance at success and happiness threatens to crumble, they ultimately each find their own, unique life truths.
The 1990s represented continuing social liberalization in most countries, though coupled with an increase in the influence of capitalism, which would continue until the Great Recession of the late 2000s/early 2010s. Youth culture in the 1990s responded to this by embracing both environmentalism and entrepreneurship. Western world fashions reflected this by often turning highly individualistic and/or counter-cultural, which was influenced by Generation X and Generation Y/Millennials: tattoos and body piercing gained popularity, and "retro" styles inspired by fashions of the 1960s and 1970s were also prevalent. Some young people became increasingly involved in extreme sports and outdoor activities that combined embracing athletics with the appreciation of nature.
As of June 2013, GTRI employed 1,765 people, 637 of which were support staff, and 314 of which were students. Out of the approximately 900 research scientists and engineers working for GTRI in June 2013, 18% had attained a doctorate, 56% had a master's degree, and 26% had a bachelor's degree. In 2011, GTRI employees' generational breakdown included approximately 5% from the "Silent Generation" (born in 1922–1945); 30% from the "baby boomers" (born in 1946–1964); 27% from "Generation X" (born in 1965–1980); and 38% from "Generation Y" (born since 1981). In 2014, GTRI had $305 million in revenue, and $363 million in contract awards.
Newspapers.com records the use of "Miss Heather" in reference to a girl's name as early as 2 August 1852, in The New York Times. An infant by the name of Miss Heather Campbell arrived on a ship from Glasgow in New York, with her mother. The American Social Security Administration's records show it to already be in use in 1935, though it was rare at the time coming in at #997, barely making the top 1000 names of that era. The name is currently popular among the people of Generations X and Generation Y. The name itself peaked in popularity at #3, in 1975.
The second-generation Chevrolet Big-Block engine was introduced at the 1963 Daytona 500 as the Mark II. The block entered production in mid 1965 as the Mark IV "Turbo-Jet," phasing out the first-generation Y Series Big- Block. In its first year the 396 was available as the L78 option in Corvettes and full-sized (Impala, Bel Air, Biscayne) models, and as the L37 in the intermediate (Chevelle) model. These engines differed only in that the L78 had a solid-lifter camshaft, while the L37 had a hydraulic lifter cam shaft. In 1966 the L78 was available exclusively in the intermediate line. For 1967 the engine was additionally available in Chevrolet's new pony car, the Camaro.
In 2003, a re-branding of Working Today’s Portable Benefits Network was launched. The new “pilot” program, called The Freelancers Union, offers freelancers membership services like affordable health care, life insurance, and a forum for discussion on what freelancing is like in the current economy. Though freelancers could not officially unionize, the group worked to provide a “collective” platform for advocacy, and it was geared to appeal specifically to its namesake: freelancers. The updated Freelancers Union began to use "slogans to combine squishy ideals of teamwork, justice, and co- operation—'Organize and Mobilize:' 'Working for the Radical Notion of Fairness'—with a Generation Y self-centeredness: 'There’s an I in Union,'" appealing directly to the modern freelance audience.
Civic journalism has began to develop a strong following again after first emerging as a philosophy in the late 1980s and early 1990s. Those who find civic journalism to be a new, progressive, and profound method for the media to engage with the public see it as an opportunity to revitalize democracy as we know it. As technological advances overtake the modern world, it is becoming less common for the general public to buy newspapers or watch TV news to inform themselves on the events in the political sphere. Including this, younger generations, such as Generation X, Generation Y, and even Millennials, are not coming out to the polls due to a variety of reasons.
Australia's resource sector (coal, oil and gas, metal ore, etc) is a major contributor to the economy. Projects in these sectors such as commercial mineral projects indirectly created more jobs such as retail, hospitality, manufacturing, etc. In 2012, there was a shortage of skilled workers for steel, fabrications and resource related jobs specifically in Western Australia The skilled worker shortage paired with the exit of baby boomers in the labour market, as well as the lack of labour market entry by Generation Y, caused the major introduction of FIFO workers into the mix. In order to meet recruitment needs, in 2012 Australian resource sector employers began turning to temporary skilled workers using the 457 visas.
In this regard, male adolescents seem to have problems coping with these developmental tasks to an increasing extent. Drawing on the work of Karl Mannheim, Hurrelmann links this approach to generational research. His aim is to work out how technological, economic, and political events shape personality in generation-specific ways. This reveals how the need to deal permanently with unpredictable futures and uncertain life perspectives is leading to a mentality of tentatively probing and pragmatically testing alternatives in the young generation born between 1985 and 2000. Klaus Hurrelmann calls these members of the current young generation, which he also labels “Generation Y,” “ego tacticians.” Recently, research on the youngest generation, born between 2000 and 2015, has been initiated.
Cultural variation refers to the rich diversity in social practices that different cultures exhibit around the world. Cuisine and art all change from one culture to the next, but so do gender roles, economic systems, and social hierarchy among any number of other humanly organised behaviours. Cultural variation can be studied across cultures (for example, a cross-cultural study of ritual in Indonesia and Brazil) or across generations (for example, a comparison of Generation X and Generation Y) and is often a subject studied by anthropologists, sociologists and cultural theorists with subspecialties in the fields of economic anthropology, ethnomusicology, health sociology etc. In recent years, cultural variation has become a rich source of study in neuroanthropology, cultural neuroscience, and social neuroscience.
In 1980, just 17% of all respondents said they had dated someone from a different racial background."Interracial and Cross Cultural Dating of Generation Y". St. Cloud State University. NAACP President Benjamin Jealous is the son of a white father and a black mother However, according to a study from the University of California at Berkeley, using data from over 1 million profiles of singles from online dating websites, whites were far more reluctant to date outside their race than non-whites. The study found that over 80% of whites, including whites who stated no racial preference, contacted other whites, whereas about 3% of whites contacted blacks, a result that held for younger and older participants. Only 5% of whites responded to inquiries from blacks.
Flava (formerly Cool Blue 96.1) is a New Zealand Hip Hop and contemporary R&B; music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on Graham Street. It competes directly with MediaWorks New Zealand's Auckland long-running urban music station Mai FM. The Flava brand reaches an estimated 175,100 listeners every week, with 13,900 average weekly unique visitors to its website and about 228,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation.
The Net Generation or Generation Y is the first generation to grow up in constant contact with digital media. Also known as digital natives, their techno-social, community bonds to their naturalized use of technology in every aspect of learning, to their ability to learn in new ways outside the classroom, this generation of students is pushing the boundaries of education. The use of digital media in education has led to an increase in the use of and reliance on interactive learning, which in turn has led to a revolution in the fundamental process of education. Increasingly, students and teachers rely on each other to access sources of knowledge and share their information, expanding the general scope of the educational process to include not just instruction, but the expansion of knowledge.
Including this, younger generations, such as Generation X, Generation Y, and even Millennials, are not coming out to the polls due to a variety of reasons. Overall, democracy is beginning to fail as there is a lack of civic engagement and even interference with democratic processes, such as Russia's involvement with the 2016 United States election, and even electronic voting (e-voting) machines that are being hacked and altering results. All in all, proponents of civic journalism believe that for democracy to regain its traction and glory in the modern world, the media must be more receptive to feedback from the public and take initiative to engage the public as well. According to Oxford Research Encyclopedias, the popularity of political journalism is rising, and the area is becoming one of the more dominant domains of journalism.
Barry Schwartz has noted that, given the media-rich landscape of the Internet era, it is tempting to get into a habit of dwelling in a constant sea of information with too many choices, which has been noted to have a negative effect on human happiness. S.a.:The Paradox of Choice Observers of youth in modern society often comment upon the apparently advanced multitasking capabilities of the youngest generations of humans (Generation Y and Generation Z). While it is true that contemporary researchers find that youths in today's world exhibit high levels of multitasking, most experts believe that members of the Net Generation are not any better at multitasking than members of older generations.Carrier, L Mark, Cheever, Nancy A, Rosen, Larry D, Benitez, Sandra, & Chang, Jennifer (2009). "Multitasking across generations: Multitasking choices and difficulty ratings in three generations of Americans", Computers in Human Behavior, Volume 25, p483–489.
The rising popularity and increased number of online social media platforms, such as Facebook, Twitter and Instagram, has enabled people to seek out and share ideas with others who have similar interests and common values, making group polarization effects increasingly evident, particularly in generation Y and generation Z individuals. Similar to the social media platforms, video streaming platforms like YouTube are forming groups unconsciously through intelligent algorithm seeking for extreme contents. Owing to this technology, it is possible for individuals to curate their sources of information and the opinions to which they are exposed, thereby reinforcing and strengthening their own views while effectively avoiding information and perspectives with which they disagree. One study analyzed over 30,000 tweets on Twitter regarding the shooting of George Tiller, a late term abortion doctor, where the tweets analyzed were conversations among pro-life and pro-choice advocates post shooting.
Peter Dunn (born November 29, 1977) is an American financial author, radio host, television personality, and speaker. Author of 60 Days to Change: A Daily How-To Guide with Actionable Tips for Improving Your Financial Life and founder of Advanced Planning Solutions (a financial education firm), Dunn is host of Skills Your Dad Never Taught You on NewsTalk 1430 (WXNT Indianapolis). As a financial expert, Dunn was a regular contributing columnist to MediaPost, where he wrote for the Engage: Gen Y column in 2009–10. As a speaker on financial topics, Dunn appears regularly on the Fox Business Network, Fox News’s Studio B with Shepard Smith, and has been a guest host of Abdul in the Morning on WXNT. Dunn is also the creator of Green Candy, a financial assessment site for Generation Y that aims to help readers avoid the money mistakes of their parents’ generation.
"Putting Your Money Where Your Mouse Is", The Wall Street Journal Key experts include Co-founder Avinash Karnani on economics and Generation X/Generation Y, Co-founder Ori Schnaps on technology and personal finance, Lead Scientist Matt Wallaert on social psychology, behavioral finance and decision making, and Outreach Coordinator Elisa Cundiff on financial literacy and outreach. Thrive has publicly spoken out against the policies of financial institutions that provide a higher standard of service to the wealthy, citing data from a company survey of 730 people that shows that the rich have access to lower fees, better interest rates, lower closing costs, and more services, including financial guidance, enhanced customer support, and concierge services.Berg, S. Z. (2009). "Your Money", Consumers Digest, 2009 On April 30, 2009, Thrive was on Capitol Hill advocating for increased federal support for financial education as part of the Jump$tart Financial Literacy Day.
Digital out-of- home entertainment (also DOE) is a sector that is understood by few but is a fast-growing technology sector with plenty of innovations transforming the sector. Its roots lie in the popularity of coin-operated arcade video games such as racing, fighting, Japanese imports, or pinball that Generation X will vividly recall with fond memories of countless hours of their youth spent in dimly-lit video-game rooms (popularly known as 'arcades'). When Generation Y came along, an audience well-versed in digital gaming favored game consoles over arcade machines. So while video amusement remains an integral part of the popular culture fabric today, its relevancy is diminished and even perceived as 'dead' partly due to the lack of coverage by consumer-game media even as the amusement industry transformed itself and research and development investments continue to pour into the sector, evolving and growing the out-of- home, pay-to-play experience.
In November 2010, Islam launched Teen-Speakers Bureau, which is a speakers bureau consisting of 39 of the world's most influential young people, all under 25 on a single speaking platform who have stories and talk on a personal, business and political level to enforce change amongst society and striving to empower youth worldwide with a message that 'Generation Y' has what it takes to be successful. Islam created a new business called The World at Your Feet after his first book, which comprises many small enterprises and programs that deliver inspiration, empowerment and entrepreneurial initiatives to youth across the world to open their gateway to success. He also developed a training programme called The Cycle of Success, which features three training books and DVDs to educate youth about entrepreneurship and setting up businesses through a 15 step programme, teaching self-discovery, personal branding and knowing when you are ready to set up a business. He has also created a publishing agency Teen- Publishers for young people aged 5 to 25 to publish their books professionally and sold through online retail channels.
Toyota, Attik to tailor the Scion launch for 'Generation Y' Adweek, 14 October 2002 Despite these losses, this strategy gave rise to the Lovemarks philosophy – a theory espoused in a book by the same name released by Roberts. While this met with scepticism in the advertising world, Roberts was vindicated in 2006 when he secured nearly $US700 million worth of billings from two clients, Wendy's and department store JC Penney. Subsequent additions to the New York office, such as the New York Tourism Board and Cold Stone Creamery have been described by both client and agency as 'being due to a strong belief in the Lovemarks' philosophy. Despite this, after only a year with the agency, Wendy's decided to pull the majority of its business into another roster agency, Kirshenbaum Bond & Partners, after complaints from Wendy Thomas (the namesake of the restaurant) who did not take kindly to her likeness being used in the advertising.Wendy's No Longer Red All Over TV Decoder, 28 January 2008 In 2005, critics complained that in creating a £20 million campaign for a new Brazilian spirit the agency spray-painted graffiti images on walls and buildings in the East End of London.Timesonline.co.

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