Not moms who spend money at Whole Foods, but going out to spend money is Gen Y. Name one Gen Y-specific food show.
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The stereotypical life of Gen Y has been shaped through and by the media.
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Sophia Bera, CFP and founder of Gen Y Planning, is one of the critics.
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They are primarily the children of Gen Y — millennials born between 1980 and 1995.
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": "The stereotypical life of gen Y has been shaped through and by the media.
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They are primarily the children of Gen Y — Millennials born between 1980 and 1995.
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Ramy covers a subject often overlooked by Gen Y and Gen Z stories: faith.
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All of a sudden, Gen Y has gone from niche to mainstream media, right?
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"Compared to Gen X, Gen Y is very mainstream," said Michelle Krebs, senior analyst for Autotrader.
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Making fast approval work for Gen Y is the key to making banks work for them.
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The Gen-Y twist is that her manifest destiny isn't just the beaches and palm trees.
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As 2017 Pew Research reveals, those attitudes line up with how Gen Y actually views firearms.
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Gen Y survey participants started shoveling cash into their plans at a median age of 24.
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" Forbes, the same year: "Is Gen Y&aposs Live-At-Home Lifestyle Killing The Housing Market?
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The Yoga Book C930 will ship with 7th-gen Y-series processors and max out at 256GB.
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Comments from financial advisory firm Gen Y Planning on microinvesting pros and cons have also been added.
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And so we went from being niche to mainstream media, and we're growing as Gen Y grows.
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Now is the time for America's millennials, gen X, and gen Y to continue to take the lead.
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"As we look at Gen Y or Gen Z, too much is being put in cash," Fanger said.
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Kafka: Do you believe that Gen Y, millennial audiences are fundamentally different in what they want to watch?
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Millennials, or Gen Y, were born between 1981 and 1997 and now number about 75 million, according to Pew.
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"Most of Gen Y thinks that they're invincible," said Chad Chubb, a certified financial planner and founder of WealthKeel.
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Bera, a certified financial planner and founder of Gen Y Planning, works with clients in their 20s and 30s.
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Almost a quarter of Gen Y travelers booked their last trip less than one week before departure, says Phocuswright.
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Tracking spending is huge, says certified financial planner Sophia Bera, founder of millennial-focused financial advisory firm Gen Y Planning.
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But certified financial planner Bera, 36, has built Gen Y Planning into a profitable business with more than 100 clients.
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The MacBook has a 23.02-inch 22.75 by 1440 Retina display and a 7th-Gen, not 8th-Gen, Y-series processor.
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Sophia Bera, certified financial planner and founder of Gen Y Planning, advises you to invest it in tax-advantaged savings vehicles.
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But new research from Fidelity paints a different picture: one of a growing group of Gen X and Gen Y millionaires.
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Restaurant spending shifted in all demographics, but none so much as millennials, also known as Gen Y on the following chart.
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"Our data suggests the younger Gen Y population is adopting motorcycling at a far lower rate than prior generations," Beckel added.
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And if used correctly, these stock purchases can boost your bottom line, according to Sophia Bera, founder of Gen Y Planning.
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As we learn throughout Good Trouble's first season, the hunky artist-graphic designer is truly the bae Gen Y-into-Z deserves.
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Certified financial planner Sophia Bera, founder of millennial-focused financial advisory firm Gen Y Planning, thinks the economy has made millennials cautious.
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Dorsainvil, who works with Gen Y clients and helps navigate them through their financial lives, urges them to invest in Roth IRAs.
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"I'd open a Roth IRA and max it out if you qualify," said certified financial planner Sophia Bera, founder of Gen Y Planning.
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It's too expensive for what it is—a very small and light laptop powered by a 22014th-Gen Y-series processor from Intel.
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Yet, the L.A. native doesn't merely deserve to hand out roses next winter for his social media-friendly, Gen Y AF bona fides.
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"It starts about knowing what you have, and knowing what you owe," Sophia Bera, a certified financial planner at Gen Y Planning, says.
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He became a certified financial planner at Gen Y Planning, an online planning firm that caters to people in their 20s and 30s.
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"You have a full set of clubs when you go golfing," said Anthony Badillo, a CFP and lead planner at Gen Y Planning.
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CNBC got answers from certified financial planner and founder of Gen Y Planning Sophia Bera about where young people should invest their first $10,000.
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"The six-figure mark is a great time to get serious about saving for retirement," says financial planner Sophia Bera of Gen Y Planning.
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Tik Tok celebrity isn&apost only for Gen Z. Baby boomers, Gen Y, and other adult creators are making it big on the app.
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The blue bar represents Gen X "super savers," the orange bar represents Gen Y "super savers" and the purple bar represents "super savers" overall.
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For example, Sophia Bera, founder of fee-only planning practice Gen Y Planning, uses investment management technology from Betterment Institutional to manage her clients' investments.
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The book refers to Gen Y in its title, but experts say Broke Millennial is just as — if not more — relevant for their younger siblings.
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I understand that the millennials and Gen Y-ers are (theoretically) the IWWIWWIWI generations — the "I want what I want when I want it" folks.
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"I'd open a Roth IRA and max it out if you qualify," said certified financial planner Sophia Bera, founder of Gen Y Planning in Austin, Texas.
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Instead of giving cash, try donating appreciated securities, such as stocks or mutual funds, according to certified financial planner Sophia Bera, founder of Gen Y Planning.
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That's because "we're often coming from very different financial backgrounds," says certified financial planner Sophia Bera, founder of millennial-focused financial advisory firm Gen Y Planning.
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Anthony Badillo, lead planner at financial advisory firm Gen Y Planning, said his firm favors robo-advisors, such as Betterment, for professional investment management over microinvesting applications.
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Apps such as Mint and Personal Capital are good for budgeting and investing, and Digit is a helpful savings strategy app, said Badillo at Gen Y Planning.
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"I've seen some 40-somethings with millions in assets, and others that are just starting to save," said certified financial planner Sophia Bera, founder of Gen Y Planning.
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Then someone hiccuped and historians went generic: gen X, gen Y and gen Z. If I were a member of generations X, Y or Z, I'd be miffed.
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Weigh that wedding against others on the calendar and your overall budget, said Sophia Bera, a certified financial planner and founder of Gen Y Planning in Austin, Texas.
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The Gen Y cheerleader was being edged out by another specter from my teens: a cynical goth who insisted that this wasn't working because I wasn't good enough.
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"A great question to ask your financial advisor is, How are you compensated for us working together?" said certified financial planner Sophia Bera, founder of Gen Y Planning.
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Ruthless in their pursuit of collapsing whole industries, Gen Y has been held accountable for wiping out everything from napkins and Buffalo Wild Wings to cereal and bar hopping.
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The pound sign's transition from insignificant icon to being the cultural identifier for Gen Y (and probably Gen Z, too) is believed to have started with a single tweet.
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It also drew more younger people, as the three youngest generations of voters — Gen X, millennials and Gen Y — outvoted baby boomers for just the second election in history.
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The 2016 U.S. Tech Choice Study also found that one-third of Gen Y buyers - those born from 1977-1994 - would pay $183,000 or more for an automated system.
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Weigh that wedding against others on the calendar and your overall budget, said Sophia Bera, a certified financial planner and the founder of Gen Y Planning in Austin, Texas.
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Meanwhile, all of us where I work, who range in age from first-job Gen Y to to near-retirement Baby Boomer, are playing her music as we work.
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Especially not when they're living in a Gen Y-style commune that brings together a coterie of young people from different walks of life, as our heroines end up doing.
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These programs provide a mechanism from Gen Y workers to hone in on their passions, while receiving input and support from the senior level employees that they look up to.
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She works with Gen Y clients and helps navigate them through their financial lives, urging these new investors to ask key questions to ensure they truly understand their investment options.
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Gen X and Gen Y, which covered ages 603 through 49 in this study, were the most likely to be enthusiasts who were interested in all the new automotive technology.
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But certified financial planner Sophia Bera, founder of financial advisory firm Gen Y Planning, says Roth IRAs can also come in handy long before account holders settle down into retirement.
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And as they enter the next stage of life — marriage, kids, higher salaries —Gen Y is beginning its exodus from busy cities, just like the generations that came before it.
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Storage goes from 2100GB to 2800GB, RAM from 210.5GB to 2810GB, and the processor can either be an Intel Celeron, or an 212.9th-gen Y-series i63, i26, or i21 processor.
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Somehow, the main demographic they draw is Gen Z. How did they escape the "OK boomer" label — often applied to younger generations like Gen Y as well — and become so successful?
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If a show like Grey's Anatomy, which many millennials grew up watching and loving, keeps insulting Gen Y, it's likely cords won't be the only thing we cut out of our lives.
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"I think a lot of problems around money and couples occur when you don't talk about it — and don't have accountability," Sophia Bera, a certified financial planner at Gen Y Planning, says.
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"Optimism makes millionaires nervous," said financial advisor Ted Jenkin of oXYgen Financial, and a member of the CNBC Digital Financial Advisors Council, who works primarily with Gen X and Gen Y investors.
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Accordingly, financial planners such as CFP Sophia Bera, founder of Gen Y Planning in Austin, Texas, have made a booming business out of catering to the unique needs of the under-35 set.
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Although a recent SBA study (click here to download) reports that entrepreneurship among Gen Y is lower than for prior generations, those millennials who do start businesses are bent on making huge impacts.
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It only runs Windows; it has a relatively modern, 7th Gen Y-Series Intel Core i5 processor; and, most importantly, it swaps out that weird touch panel for a proper E Ink display.
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"Your kids can take out loans for college, but you can't take out loans for retirement," Sophia Bera, a certified financial planner and the founder of Gen Y Planning, previously told Business Insider.
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The party's strengthened social liberalism may help Democrats mobilize more left-leaning Gen Y and Gen Z voters (those between the ages of 18 and 28), Drutman pointed out, which would be crucial.
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"To me, this says millennials are willing to take on more risk with their finances and they are looking for more tangible investments," Ashley Dixon, CFP at Gen Y Planning, told Business Insider.
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Sophia Bera, founder of Gen Y Planning and a member of the CNBC Digital Financial Advisor Council, said she sees evidence that millennials are truly transitional when it comes to views on home ownership.
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Indeed, the next generations — from Gen X to the Millennnials/Gen Y and Gen Z — represent the largest population cohort in the history of the country, topping the Baby Boomers by almost 60 million!
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Bera, who quit her job at a start-up to launch her own firm, Gen Y Planning, urges her younger, millennial clients to avoid the same mistakes she did when she was their age.
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For example, a study from Global X found that for 87 percent of millennials, also known as Gen Y, their most important expectation of an advisor was protecting their investments during a market downturn.
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However, when it comes to your money, you should be very critical of who's giving you the advice — and of the actual money advice itself, said financial advisor Sophia Bera, founder of Gen Y Planning.
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"There's a huge opportunity if you're putting away a few thousand dollars a year in your 20s and 30s, what that can grow to," said certified financial planner Sophia Bera, founder of Gen Y Planning.
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"Not only can overspending affect your credit score, but it could potentially hurt you in terms of qualifying to get a new apartment or buying a new car," said Sophia Bera, founder of Gen Y Planning.
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"The key for all of these different personality types, and where traditional financial planning is lacking, is not to try and change someone's personality," Anthony Badillo, a certified financial planner at Gen Y Planning, told INSIDER.
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Only about half of Gen Y agrees with the need for stricter laws around firearms, which is on par with older generations (suggesting they're not as liberal on guns as subjects like marijuana legalization and LGBTQ+ rights).
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Much of these viewers are males in the Gen Y. The company said this year, it will add six new programs including: Hall of Gamers, Legends of Dunk, Battlegrounds, Crushing History, 50 Large and F2 Vs. USA.
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If there's a wedding (or more likely, weddings) on your summer calendar, factor those in as part of your overall budget, says Sophia Bera, a certified financial planner and founder of Gen Y Planning in Austin, Texas.
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Today he's the lead financial planner at a shop called Gen Y Planning, meaning he specifically works with young people, many of whom are seeking his services because they want to move out of their childhood home.
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All of the top five companies Gen Y wants to work for are in the tech industry, though many also aspire to work at some non-tech companies, like staffing firm Robert Half and accounting company Deloitte.
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If there's a wedding (or more likely, weddings) on your summer calendar, factor those in as part of your overall budget, Sophia Bera, a certified financial planner and founder of Gen Y Planning in Austin, Texas, told CNBC.
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But with the uncertain future of entitlement programs like Social Security, it's crucial for Gen Y to start planning their financial futures and take advantage of all the time they have now to accommodate a long life ahead.
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But certified financial planner Sophia Bera, founder of financial advisory firm Gen Y Planning, points out that workers can sock away savings for their later years in an unexpected way — with, of all things, a health savings account.
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Badillo at Gen Y Planning recommends the 50-30-20 rule for managing income: 50 percent should go toward needs, for example, rent; 30 percent toward savings and debt; and the remaining 20 for wants and discretionary spending.
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The CW's "Archie Comics for Gen-Y" TV series, Riverdale, spent its first season ratcheting steadily toward the sky, eventually pulling in 1003 million viewers per week and knighting its young stars as the new "It" kids of Hollywood.
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Baby boomers — a "niche" group of 74.9 million — are snubbed by the movie industry, TV, jeans designers, the music business, everything, in favor of Gen X, Gen Y and the millennials (who sound like a sad, droopy human bouquet).
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It kicked off an epic battle between the Gen Y cheerleader, who insisted that all I had to do was double down on organic bone broth and positive affirmations, and the cynical goth, who thought I should just stop trying.
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This option may be ideal for those trying to pay off short-term debt, but Bera of Gen Y Planning says it's an option most people should try to avoid since workers could be missing out on long-term benefits.
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Sophia Bera, a millennial who founded Gen Y Planning and is a member of the CNBC Digital Financial Advisor Council, said most of her friends carry some cash, but she rarely sees them using it as the first option to pay for things.
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However, it's important to keep in mind that your future self will thank you when you do save, even when it's hard for you to picture your life decades in the future, says Sophia Bera, a certified financial planner at Gen Y Planning.
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Dorsainvil, who works with Gen Y clients and helps them navigate through their financial lives, urges investors to ask key questions of advisors to ensure they have a fiduciary responsibility to put the clients' interest above their own financial gain when offering individual retirement advice.
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Jason Dorsey, a researcher and expert on Gen Y and Z, told VICE that this is in part because as a birth cohort, we exhibit behaviors that are largely consistent, regardless of our wealth and geographical location—and many of these behaviors are financial ones.
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"It's kind of the front edge of the millennial, but it's Gen X, Gen Y. Boomers still are in the meat of our market, but the younger buyer is the real story," Bob Martin, the president and CEO of Thor, told Cramer on Thursday.
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"You can have the best product in the world but the Gen Z, Gen Y and even Gen X consumer will know nothing about it without the right influencers and the right social media," Jane Hali, head of investment research firm Jane Hali & Associates, said.
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The Gen Y cheerleader and the cynical goth will always be there — not just in my head, but all around me in the subtle and not-so-subtle ways that our society tells women that we, and we alone, are in charge of our reproductive destiny.
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"They remember, 'Things were really good, and then dad lost his job and then we had to foreclose on our home,'" said Sophia Bera, a certified financial planner and founder of Austin, Texas-based Gen Y Planning, and a member of the CNBC Financial Advisor Council.
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"I was in the boardroom when the conversation was being had about whether we should go non-nude with the magazine as well as the company, and I didn't agree with the decision because I felt as though millennial and Gen-Y didn't view nudity as the issue," Cooper says.
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Urbanizing the SuburbsAccording to a recent study by the Urban Land Institute, "Gen Y and Housing: What They Want and Where They Want It," a nationwide survey of millennials aged 19 to 36 showed that most of them were never living the glamorous downtown life that most stories like to describe.
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In the wake of LiveJournal's steady overtaking by Russia, many of those users migrated to Tumblr, where they joined the much larger stream of millennial and Gen Y and Z users who have relied on the site's user-friendliness and openness to many types of erotica as they built their communities.
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Leggings also function differently for different age groups: for Gen Y, they tend to be lifestyle signifiers that have more to do with health and activity than, say, everyday workwear; for Gen Z-ers, who largely reject uniformity and traditional labels, they are simply a basic, the equivalent of jeans.
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Choosing to address the gig economy isn't that weird on its own — Kimmy Schmidt is about a young, unemployed person in contemporary New York City — but in the context of a show that's deeply cynical about all other hallmarks of the late-millennial, early Gen-Y age demo, the focus sticks out.
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"We don't hear that stereotype of the lazy millennial discourse in the media like we did five or 10 years ago," says Dr. Nancy Worth, a researcher at the University of Waterloo who helped compile Gen Y at Home, a 2016 study of young adults living at home in the greater Toronto area.
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It also echoed popular criticism of the self-esteem movement, and the "participation trophy" fears that our cranky elders had already established about the generation then commonly called "Gen Y." But while consumer media ate up Twenge's sky-is-falling take on millennials, her peers in academia and the scientific community began to call bullshit.
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Most of the new insurance companies have pitched services to renters and city dwellers made up of the mostly millennial demographic, while Hippo is aiming its services squarely at homeowners for whom the industry is no less broken, but whose demographics are more likely to be Gen X and Gen Y than their millennial progeny.
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"If you're the kind of person who buys a couple of lottery tickets a day, that could easily add up to $100 month, and that's an extra $100 a month that could go toward your financial priorities, whether that's paying off debt, building up savings or saving for retirement," said Sophia Bera, CFP and founder of Gen Y Planning.
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How else to interpret the fact that Maison Margiela highlighted its "ongoing study of seductions in the millennial era" in the notes for its Artisanal show, and the designer John Galliano paid literal lip service in an accompanying podcast (podcast!) to the inspiration of "neo-digital natives" and the Gen Y and Z-ers in his studio?
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"[According to] some interesting statistics not only that we see, but also through the Timeshare Trade Association and the American Resort Development Association, the number of Gen X, Gen Y and millennials continues to grow as a percentage of the new-owner buyers that are coming into the marketplace," Weisz told the "Mad Money " host in an exclusive interview on Friday.
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Experts say Gen Y may be the most complex generation in the country's labor force, but the Qualtrics-Accel survey of almost 1,500 millennials showed several prominent workplace factors to be less make-or-break for millennials than might be expected, including a company's financial stability, culture, the opportunity to make friends on the job and seeing other employees happy.
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"I've heard so many entrepreneurs of color tell me that they don't feel like the investor is listening until the pitch is over and the investor realizes they've worked at all the right companies, went to all the right schools, and have a kickass advisory board," Maillian, an entrepreneur and the founder of Gen Y Capital, which funds startups with founders under 35, tells Mashable.
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Smith: Well, to answer your question, what's happening in this country politically, what's happening globally, what people are finally waking up to and it's in the news everywhere now is that Gen Y is now the No. 2 demo — some say No. 1 — as baby boomers who've had the stranglehold on the cohort for the last, well, since the '2100s, on media, on politics, on everything, consumerism.
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As a 54-year-old white man (who may or may not be mediocre), I admit that I am not well placed to judge whether Ms. Bennett has hit on the most effective way to transmit important information to Gen Y. I can't help but cling, however, to the old-fashioned notion that it is easier to retain information integrated into an overarching story line rather than as disconnected bits and pieces.
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And in many ways, the idea that it may be Mr. Abloh who has inherited the Lagerfeld mantle — that, in profile, ambition and reach he occupies the same sort of mind/cultural space for the Gen Y and Gen Z consumers and the social media age that Karl occupied for those who came before — is simply a pointed reflection of the choices the industry has made when it comes to its own value system and place in the consumer mind-set.
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The cast was workshopped to include something for everyone — big-name Broadway stars like Kristin Chenoweth (as Velma Von Tussle, the villainous former beauty queen) and Harvey Fierstein (who won a Tony for portraying Edna Turnblad in the stage musical) for hard-core theatre nerds, Disney Channel ingenues like Dove Cameron (Amber Von Tussle) and Garrett Clayton (Link Larkin) for the teens, Hamilton's Ephraim Sykes (Seaweed J. Stubbs), Dream Girls' Jennifer Hudson (Motormouth Maybelle), and pop princess Ariana Grande for the Gen Y-ers and the tweeters, and Martin Short (Wilbur Turnblad) for dad.
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