Beyoncé wore Agent Provocateur's Lorna scalloped underwired bra, which retails for $130.
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That's no small feat considering both styles — the Lorna Scalloped Embroidered Tulle Underwired Bra and the Sparkle Embroidered Tulle Underwired Bra — cost $130 each, an objectively absurd amount of money to spend on sheer fabric to cover one's boobs.
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As of 2005, underwire bras were the fastest growing segment of the market. There has been complaints that underwire bras restrict the flow of blood and lymph fluid around the breasts preventing drainage of toxins, though there has been no evidence of that.Jene Luciani (2013). The Bra Book, page 122, BenBella Books Inc., 2009, In the next decade, particularly during the COVID-19 pandemic lockdowns,Alicia Lansom, Trade In Your Underwired Bra For Something A Little More Comfortable, Refinery29, 2020-04-19 bralettes and soft bras started replacing underwired and padded bras,Georgina Safe, Cup half full: the lingerie brands ditching padding and underwire, The Guradian, 2020-02-06 sometimes also serving as an outerwear.
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Head-Space has featured in the travelling exhibition Digital Archaeology since 2010, and has been recognised as a digital artefact of considerable historic and cultural relevance, a germinal precursor to YouTube. Holland's next agency Underwired was equally innovative, pioneered the discipline of eCRM and rose to be named The RAR eCRM Agency of the Year 2015. In March 2016, Holland launched THE CRM Agency. with fellow Internet veteran John Thew.
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An underwire bra An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric. The wire may be made of metal, plastic, or resin. It is sewn into the bra fabric and under each cup, from the center gore to under the wearer's armpit. The wire helps to lift, separate, shape, and support a woman's breasts.
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Cleavage revealing clothes started becoming popular in the Christian West as it came out of the Early Middle Ages and enjoyed significant prevalence during Mid-Tang-era China, Elizabethan era England, and France over many centuries, particularly after the French Revolution. But in Victorian era England and during the flapper period of Western fashion it was suppressed. Cleavage came vigorously back to Western fashion in the 1950s, particularly through Hollywood celebrities and lingerie brands. The consequent fascination with the cleavage was most prominent in the U.S., and countries heavily influenced by the U.S. With the advent of push-up and underwired bras that replaced corsets of yesteryears the cleavage fascination was propelled by these lingerie manufacturers.
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The Children's Place bralette A Victoria's Secret bralette A bralette is a lightweight bra without an underwire, designed primarily for comfort.Emma Seymour, 17 Comfortable Bralettes of All Shapes and Sizes to Wear at Home, Good Housekeeping, 2020-05-18 Bernadette Deron, No Underwire Here! You’ll Wish You Bought This Plunge Bralette Sooner, US Magazine, 2020-06-18 Abigail Southan, Best bralettes to shop for women of all bust sizes, Cosmopolitan, 2020-03-27 Tembe Denton-Hurst, This $20 bralette actually supports my big boobs, Nylon Bralettes are also sometimes worn as outerwear,Linda Dyett, The Bralette Is Back. This Time Blouses Are Optional, The New York Times, 2019-07-31 and are also designed as undershirts for prepubescent girls.The Playground Set Gets Its Own Bras; URL accessed August 22, 2020. In the 2010s and early 2020s, bralettes and soft bras started gaining in popularity, at the expense of underwired and padded bras.
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