How to use plugola in a sentence? Find typical usage patterns (collocations)/phrases/context for "plugola" and check conjugation/comparative form for "plugola". Mastering all the usages of "plugola" from sentence examples published by news publications.
Plugola is the illicit business practice of endorsing a product or service on radio or television for personal gain, without the consent of the network or stations. "Pluggers" have been known to accept bribes of money, alcohol, or free products and services. This contrasts greatly from commercial sponsorship because the benefits of the endorsement go to the individual talent or programmers, while the stations and networks receive no revenue.
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The Television Information Office (TIO) was created by the National Association of Broadcasters in the United States in October 1959. The creation of the TIO was part of a public relations campaign to undo some of the damage done by the quiz show controversies of the 1950s and other illicit business practices in television like plugola. The TIO headquarters were initially set up in New York. TIO received sponsorships from networks and television stations who wanted to help present a positive image of television to the public.
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In the 1950s, concern over illicit business practices in television and radio including; plugola, payola, and rigged game shows led to congressional and U.S. Federal Communications Commission (FCC) hearings. In 1959, Attorney General William Rogers reported to President Dwight Eisenhower that deceptive and false advertising and programming was becoming a trend in the United States, and needed to stop. In that same year, FCC Chairman John Doerfer presented his plan to expand public service programming on television networks. The plan called for some public service programming in prime time slots, which did not occur before this.
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