1 Sentences With "most buttoned down"

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In speeches and articles, Seiken has emphasized cultural change as the key to positioning an established brand for digital success. Specifically, he advocates that companies create a “left brain, right brain” culture – one that is entrepreneurial yet highly disciplined. “When we set out to change (the PBS) culture, we established a goal of being the most freewheeling group in the building but also the most buttoned-down group this side of the finance department,” he said in a 2012 TEDx talk. He expanded on this in a 2013 piece for the Harvard Business Review website titled How I Got My Team to Fail More. Seiken wrote that he unlocked innovation in the risk- averse PBS organization by telling employees they would be marked down in annual performance reviews if they didn’t fail enough during the year.