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"loss-leader" Definitions
  1. an item that a shop sells at a very low price, so that they lose money on it, in order to attract customers

166 Sentences With "loss leader"

How to use loss leader in a sentence? Find typical usage patterns (collocations)/phrases/context for "loss leader" and check conjugation/comparative form for "loss leader". Mastering all the usages of "loss leader" from sentence examples published by news publications.

This is Amazon's loss leader model in perhaps its purest form.
Prime Day, then, is the ultimate loss leader for the company.
"The movie side is not a loss leader, exactly," he said.
The Red Sox/Yankees game is likely to be a loss leader.
And then you had entertainment News also used to be the loss leader.
The product is a loss leader as opposed to a solid profit contributor.
Despite Amazon Music's growth, the category is still a loss leader for the company.
Tech companies often price low, use loss leader strategies or provide certain services for free.
Often the production, instead of the label, pays for the recording, as a loss leader.
"You've got some competition in there that is willing to be a loss leader," Toudouze said.
Many competitors regarded, and still regard, that foray as a disaster, a loss leader, or both.
"Ten years ago, political betting was just a novelty, PR-led loss-leader for bookmakers," he said.
She said that they were "a loss leader" and a marketing tool to drive visits to the website.
Playing in Britain is "a deliberate loss leader", according to Alistair Kirkwood, head of the NFL in Britain.
It is like a poker room—a loss-leader in a casino full of more profitable slot machines.
Well-funded media companies deal with this by commissioning what is deemed the "important stuff" as a loss leader.
"Wheat is the loss-leader today," said Karl Setzer, operations manager for Citizens LLC, a U.S. grain elevator company.
"First-party content will serve as a loss leader to attract and retain players," van Dreunen told Business Insider.
Under the old relationship banking model, investment-grade lending has been a loss-leader designed to net more lucrative business.
But it's to support our other business, which is a real business, and this is kind of our loss leader.
As Cloudflare CEO and co-founder Matthew Prince told me, this new service isn't meant to be a loss-leader.
But he has not seen any specific financial figures suggesting that the approach is anything more than a loss-leader.
Windows has since retreated into a supporting role; sometimes it is little more than a loss-leader to push other products.
They are not a huge revenue center for the restaurant but they may be, in a cultural sense, a loss leader.
Loss leader refers to products that are sold at a discount, or a "loss" to the retailer, to attract new customers.
But, like many early aspects of Amazon's business, it's a loss leader for the company that allows to aggressively capture market share.
"Most polls are a loss leader for marketing," said one California-based strategist who has managed many local and statewide campaigns there.
But with the launch of the iPod, music became a loss leader for a device that was specifically tied to that music.
" Moore also described his wife at the time, a stay-at-home-mom, as a "loss leader" who "doesn't have a job.
This fascination with the scorecard rankles some happiness researchers, but not Dr. Helliwell, who views them as a kind of loss leader.
Yet, the production of each garment can easily cost five figures, and it's a well-known fact that couture is a loss-leader.
The device is clearly something of a loss leader for Facebook as the company explores hardware as an avenue for further engaging users.
Even at nearly $3,000, the turntable may not make any money for Panasonic, instead serving as a loss leader for other Technics products.
For most designers, couture is a loss leader that helps to sell scents and accessories; Guo has none of her own to hawk.
" Sunday Ticket is "a loss leader and a branding capability for DirecTV on promotions, but I don't think there's a huge incremental opportunity.
The company was able to pull together the DVD release of the testimony, which it sold as a loss leader, in a single weekend.
I think the insurers just underpriced to start, because of some combination of bad estimates, unexpected regulatory changes and perhaps unwise loss-leader strategies.
These types have made music a loss leader to achieve something else—like sell hardware, or up sell you a premium membership, or worse.
Analysts say many waste companies had historically viewed recycling as a "loss leader," offering the service largely to win over a municipality's garbage business.
And here's the kicker: the promise to balance the budget at a constitutional convention is like the loss leader sale in the grocery store.
Bush and Trump both pushed through big tax cuts for the rich with what amounted to loss-leader cuts for some middle-class families.
Or the bank — or any other firm to bring out a zero-fee ETF — could simply play the loss leader game, and make money elsewhere.
Since then, the company has been releasing free-to-play games as a loss leader to show off what its powerful development toolkit can do.
Yam tells me that months before Conte finished the "Pedals" video, he had come to envision it as a kind of loss leader for Patreon.
Like many polling companies, many colleges and universities are also now using political polling as a loss-leader, trading information for public exposure and better name recognition.
In fact, the device actually seems like a bit of a loss leader for the company in an attempt to hook people into the Google Assistant ecosystem.
And they did it for what some analysts were calling "a loss leader," something that was good for the brand, maybe, but bad for the bottom line.
Investors on Wall Street are used to Amazon's big spending, and many stock analysts had expected the expensive next-day shipping plan to be another loss leader.
The silver benchmark could be a loss leader for the operator, two sources close to the process said, earning far less in revenues than it costs to operate.
Siddiqi views the service as a loss leader to get users onto the Branch app and ultimately more enterprise customers onto its scheduling and payment management SaaS platform.
And the sale to an exploitative corporation that sees music as at best a side hustle and at worst a loss leader could ruin this canvas for sonic creation.
Having a method to keep people coming back to the theater on a weekly basis could function as a loss leader for the big new releases, food, and booze.
It continues the company's trend of bringing low-cost products to market as a sort of loss leader/reference design to nudge third parties into developing their own hardware.
On the other side of the equation, the homeowners line, historically a loss leader, experienced a strong profit run with an average 24947% combined ratio from 2013 to 2015.
What Amazon is doing here isn't new, and it will be interesting to see if the trend of music as a loss leader is one that was worth bringing back.
It's part of a textbook business strategy known as "loss leader," when a company provides discounted or free goods to get customers to buy more once they are in the store.
In effect, the essential benefit, non-profit plan is a loss leader — that cheap gallon of milk in the back of the supermarket that gets you to walk past the steaks.
From the Kindle e-reader to the Fire tablets to its TV offerings, the company has always treated the space as something of a loss leader – even with its most popular offerings.
The case is the latest in which federal regulators have focused on so-called "loss leader" or leveraged trading strategies, in which traders lose money in one market to profit from another market.
And, just as many musicians treat recording as a loss leader in a career built on live performance and merchandising, many porn performers supplement their earnings with various forms of offscreen sex work.
So I think what we'll see are more restaurants that maintain one physical restaurant as almost a branding exercise, a loss leader that helps them build their name — then they'll make money on delivery.
Unlike utilities and charging station startups, electric vehicle makers see fast charging networks not as a profit center, but as a loss-leader needed to persuade customers that electric vehicles can drive across continents.
Do you think retailers will continue to have them or do you think they'll pull back once they see that it's a bit of a loss leader to continue to be involved in this space?
It is well documented that FFA companies view Free File as a bundled "free-to-fee" marketing package with advertised free federal returns serving as the loss leader providing opportunities to sell "value-added" services.
To help make up for the fact that Hulu is using its core package as a loss leader, the price for Hulu with Live TV is increasing by $5, going from $39.99 to $44.99 per month.
Alternatively, a tech giant could attempt to disrupt the US wireless space: Amazon and SpaceX, for instance, are both launching satellite networks and have demonstrated a propensity to take aggressive loss-leader strategies in other domains.
It's how stores get you with so called door-buster deals on Black Friday — "a lot of it is just loss leader to bait you inside and get you to buy high-margin stuff," Rick says.
Neaux's  video for "Deep Dive," debuting below, features songwriting duo Nick Fit (Trash Talk, Loss Leader) and Sierra Kay (VersaEmerge) enjoying the simpler things in life like jumping off docs, floating in pools and hanging with dogs.
It's like a store though: you bring in a loss leader at some points and don't make much money, but the crowd is talking about it and they come the week after when the cost is less.
The company could use a war chest to continue building out new products — including hardware like its Spectacles glasses, which, while priced cheaply, may be a loss-leader as it tries to gather adoption across a wider demographic.
The device may not be a loss leader, exactly, but it's the easiest and cheapest way of hooking users into the Assistant ecosystem — one that will theoretically lead to more smart home purchases, and, perhaps mobile device decisions.
Like Amazon and Walmart, though, Target treats the category as a "loss-leader," meaning that its purpose is more about drawing people into the stores on a regular basis than strictly sales, according to Forrester retail analyst Brendan Witcher.
The wholesale chain, third in sales only to Walmart and Amazon, was poised to make a major play in the middle states, and its bargain-basement rotisserie chickens—the chain's signature loss-leader—would bring customers through the doors.
Though Dish has positioned itself to become the 4th leading wireless carrier, following T-Mobile's acquisition of Sprint, it is actually smaller than the big 4 US wireless carriers, and would therefore struggle to sustain a loss-leader strategy.
Chasing the pre-eminence of the lost age of CBS News was never going to help the network's all-important bottom line, especially if covering the nation and the world was going to continue to be a loss-leader endeavor.
This is no different than a car dealer giving a customer a $4,000 rebate in order to sell a $40,000 car, or a supermarket cutting the price of milk as a loss-leader to lure customers to buy additional items.
Eudora was a loss leader of sorts—while it had a shrink-wrapped version, most people used the free version of the app, the success of which brought Qualcomm name recognition at a time when it was still pretty obscure.
Admittedly, it does that one thing (video chat) fairly well, and at $200 for the Portal and $349 for the Portal+, it's certainly priced competitively (and in spite of Facebook's insistence otherwise, may be a bit of a loss leader).
"Wheat continues to be the loss leader in an already fundamentally bearish market, seemingly trying to sink to levels that are competitive on the global export market, but unable to find that number," said Arlan Suderman, INTL FCStone chief commodities economist.
Financing aside, Ek still needs to prove that digital music can be a profitable business — so far, Spotify has been a money-losing operation, and his biggest competitors at Google, Apple and Amazon all use music as a loss-leader.
As tech companies push further into the content business, pressure mounts on traditional media outlets that do not have the same amount of data on viewers or the ability for content to be a loss leader, said Rich Greenfield, an analyst with BTIG.
Though it is very likely that Amazon sees its music offering as a loss-leader—Prime members pay $22016 a month instead of $22011 for non-Prime members—as long as Amazon doesn't get bored by music, it's probably pretty safe.22015.
Amazon appears to be using Prints as something of a loss-leader to move customers to its online storage service – and course, Amazon has the server capacity to handle an influx of new customers, too, thanks to its cloud computing business, AWS.
The thinking here is that the ad-supported version of Hulu can serve as a loss leader for Hulu's more expensive plans, including its commercial-free service and the increasingly popular Live TV plan, which includes a cloud DVR and access to local channels.
Back then, the new album as a loss leader was a catalyst for sales of other music or unrelated goods — if you came to Target to buy a CD, for example, you might pick up some laundry detergent while you were there, as well.
But with a preset selection of free drinks to whet their palates, parties that use Hooch rack up an average tab of $30 to $40 at bars and over $100 at restaurants, making the first round a worthwhile loss-leader for the venue, Dai said.
While his trial is unlikely to reveal the answer, there is evidence that Mr. Manafort saw Mr. Trump's campaign as a potential loss leader — an upfront freebie that he could use to boost his stature and eventually parlay into more work for foreign clients.
Merkley notes that there's a lot of good to be taken from Flickr's decision to move away from what was effectively a "loss leader" model that relied on aggressive data acquisition, and highlights the challenges of maturing platforms that give away too much of the farm.
The combination of first-order services (eg: making iPhones) with second-order embedded finance (eg: microloans) means that they can run either one as a loss-leader to subsidize the other, such as lowering the price of iPhones while increasing Apple's take on transactions in the app store.
The report says that these investors are citing encroaching competition: presumably they are referring not just to pure-play streaming services like Deezer but larger platforms like Apple Music, which can potentially run its music services as a loss-leader to bring people to the real prize: buying Apple's pricey hardware.
Based on all the R&D that went into its Infinity Flex Display and the simple newness of the tech (and all the uncertainty that comes with it), even if the Galaxy F gets released in mass quantities (which isn't a guarantee), Samsung's flexible phone is still going to be a major loss leader.
Owen has the keen observation of a birder combined with the breezy writing to draw you in with unusual insights — like the vagaries of an American economy that make a vineyard in Colorado a loss leader for tourism dollars, or quagga mussels invading the river and its reservoirs — but he also often wanders off course, away from the river and an explanation of where its water goes.
Supermarkets and restaurants are an excellent example of retail firms that apply the strategy of loss leader.
Tesco's Dorset stores have been particularly censored for selling excessively discounted alcohol products as a loss leader.
When a "featured brand" is priced to be sold at a lower cost, retailers tend not to sell large quantities of the loss leader products and also they tend to purchase less quantities from the supplier as well to prevent loss for the firm.Hess J.D., Gerstner E. . (2001). Loss Leader Pricing and Rain Check Policy . Marketing Science (Volume 6), 1-18.
A loss leader or leader is a product sold at a low price (i.e. at cost or below cost) to stimulate other profitable sales. This would help the companies to expand its market share as a whole. Loss leader strategy is commonly used by retailers in order to lead the customers into buying products with higher marked-up prices to produce an increase in profits rather than purchasing the leader product which is sold at a lower cost.
Honest Ed's gained fame for its marketing stunts, including loss leader specials. By 1968 the store was grossing $14 million annually."David Mirvish looks back at all those Honest Ed’s memories". Toronto Star, Francine Kopun, Dec.
The untitled copies did have a small sticker on the cellophane wrap bearing the album's title. One rarity of note is 'The Pony Man' appears on the Warner Brothers loss leader 'Schlagers!' without the harmonica overdub.
Vale VLOCs a "loss-leader". TradeWinds, 22 December 2011. Retrieved 23 December 2011 In September 2014, Vale signed a framework agreement for strategic co-operation in iron ore shipping with the state-owned China Ocean Shipping (Group) Company (COSCO).
Many toy store chains and online retailers sell diapers or nappies as a loss leader in order to entice parents into the store in the hopes that the children will spot toys, bottles or other items that the family "needs".
Loss Leaders Revisited (PRO-CD-7955, 1995), a limited-edition CD (3500 copies) and Loss Leaders 2 (PRO-CD-9949, 1999) a limited-edition CD (2500 copies), were not properly Loss Leader releases, since they were given away. There have been no further Loss Leaders releases.
Some analysts see Verizon's lowest DSL prices merely as introductory "bait and switch" loss leader campaigns.TheStreet.com Verizon offers High Speed Internet (DSL) under 24-month contract that, when expired, jumps to a higher monthly rate (although Verizon does offer a no-contract option at a slightly higher monthly rate).
The vendor expects that the typical customer will purchase other items at the same time as the loss leader and that the profit made on these items will be such that an overall profit is generated for the vendor. "Loss lead" is an item offered for sale at a reduced price that is intended to "lead" to the subsequent sale of other services or items. The loss leader is offered at a price below its minimum profit margin—not necessarily below cost. The firm tries to maintain a current analysis of its accounts for both the loss lead and the associated items, so it can monitor how well the scheme is doing to avoid an overall net loss.
" Rob Price of Business Insider said, "So far, I've loved it. I was never much of a radio listener before, and I've enjoyed the eclectic selection it has thrown up." Kirk McElhearn wrote, "Beats 1 radio is clearly a loss-leader. Apple has designed it to draw people into Apple Music and get them interested.
The chain caters primarily to neighborhood clientele, many of whom do not have the benefit of personal transportation. Quality Dairy draws customers with "loss leader" prices on staples such as milk, eggs and bread, but makes its profits from sales of alcoholic beverages, tobacco products, snack foods and beverages, lottery tickets, and other convenience items sold at premium prices.
The general concept is that a customer places an original order, typically through a mail order offer or online. This original offering is usually heavily discounted and acts as a loss leader. Within a prescribed period of time, a subsequent shipment will be delivered to the customer. Thereafter, additional shipments will continue to be sent at regular intervals.
574), and Tony Muser is the loss leader (431). Dick Howser is the leader in postseason wins and losses (8–12). Trey Hillman led the Royals for parts of three seasons after a five-year managerial career in Japan, but was fired May 13, 2010. The same day, Ned Yost was hired as the 19th and current manager.
Map of Pacific Electric rail routes, 1920. Huntington's involvement with urban rail was intimately tied to his real estate development operations. Real estate development was so lucrative for Huntington and SP that they could use the Red Car as a loss leader. However, by 1920, when most of the company's holdings had been developed, their major income source began to deplete.
If the loss-leader vehicle has been sold, the salesperson tries to sell a more upscale trim of that vehicle at a slightly discounted price, as a customer who has missed the loss-leading vehicle is unlikely to find a better deal elsewhere. Loss leaders can be an important part of companies' marketing and sales strategies, especially during "dumping" campaigns.
From the 1960s until the early 1990s, Radio Shack promoted a "battery of the month" club; a free wallet-sized cardboard card offered one free Enercell a month in-store. Like the free tube testing offered in-store in the early 1970s, this small loss leader drew foot traffic. The cards also served as generic business cards for the salespeople.
Barbers still have them, but they use them less often. Straight razors eventually fell out of fashion. Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales.
Neither the two-seater nor Pohl's extended four-seater were strikingly beautiful. By 1956 Maico had produced approximately a further 800 of the Champion-designed cars, including a further 21 of the 500G models, sold at a loss-leader price of just DM 4,050. Shortly before automobile production came to an end, another sports coupe, the Maico 500 Sport Cabriolet, was shown to the public.
The room was often used by celebrities and dignitaries. As was the case on other railroads, dining car service was a losing proposition financially. Santa Fe, more than any of its competitors, took the concept of using on-board meal service as a loss leader to the highest level to attract and retain customers. The name Super Chief became synonymous with the finest fare available on wheels.
Although the report also listed that the network had a cash flow of -27%, Nick Jr. ran traditional advertising only during the NickMom block and sustained advertising for the rest of the broadcast day, and mainly was a loss leader as part of Nickelodeon's portion of the Viacom digital cable network suite; those networks usually make little money for the company and feature little to no advertising.
Like the free tube testing offered in-store in the early 1970s, this small loss leader drew foot traffic. There were two editions of a "Enercell Battery Guidebook", published in 1985 and 1990. The selector guide was later moved online. While the "battery of the month" card program ended in the 1990s, the Enercell name remained in use as RadioShack's store brand of dry cells and transistor radio batteries.
The MSL also locks the device to a particular carrier when it is sold as a loss leader. The MSL applies only to the SIM, so once the contract has expired, the MSL still applies to the SIM. The phone, however, is also initially locked by the manufacturer into the Service Provider's MSL. This lock may be disabled so that the phone can use other Service Providers' SIM cards.
QR codes allowed casino customers to get on a wait-list for restaurants and bars. Such codes were also used to provide restaurant menus on customers' cell phones. Buffets – a loss leader for casinos and a popular concept in Las Vegas – remained closed as they had yet to receive approval from the state to reopen. Some buffets soon reopened, but with a waiter staff instead of self-service.
The company claimed that it made no profit out of the out-of- hours market. The Chair of Camden's Health Scrutiny Panel said the company won the Out-of-hours contract for Camden not on quality, but on price. They described the service as a loss leader. It lost the contract for Hackney to the GP co-operative, City and Hackney Urgent Healthcare Social Enterprise in October 2013.
The Globetrotters inducted Klotz into their Legends Ring, the team's version of a hall of fame, in 2007. He remains the first non-Trotter so honored. In 2011, the Trotters and Generals retired Klotz's number 3 jersey and raised a banner honoring him to the rafters at the Wells Fargo Center in Philadelphia. Klotz's biography, The Legend of Red Klotz: How Basketball's Loss Leader Won Over the World, 14,000 Times, was published in November 2013.
Over $60,000 a month was coming in from the Greensboro-High Point market, 60 miles away, where WDCG had a dedicated salesperson. WDCG operated from the Herald-Sun building in Downtown Durham from its 1948 sign-on until 1992, when the station, along with WDNC, moved to more spacious studios at Park Forty Plaza in southern Durham near Research Triangle Park as the owners saw their loss leader turn into a cash cow.
A loss leader (also leader)Leader , The American Heritage Dictionary of the English Language: Fourth Edition, Houghton Mifflin Company, 2000. is a pricing strategy where a product is sold at a price below its market costLoss Leader , The American Heritage Dictionary of the English Language: Fourth Edition, Houghton Mifflin Company, 2000. to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e.
Braniff became the registered operator of the planes while on U.S. domestic service, and the planes were physically re-numbered with temporary adhesive vinyl. Registration was then returned to Air France or British Airways on the trans-Atlantic leg. Over American soil, the Concorde was limited to Mach 0.95, though crews often flew just above Mach 1; the planes flew at Mach 2 over open water. Concorde service proved a loss leader for Braniff.
Cubs scout Clarence "Pants" Rowland was tasked with the unenviable job of obeying owner Philip K. Wrigley's direct order to buy a washed-up Dean's contract at any cost. Rowland signed the ragged righty for $185,000, one of the most expensive loss-leader contracts in baseball history. Dean still helped the Cubs win the 1938 pennant. On July 20, Wrigley named 37-year-old Gabby Hartnett as the team's player-manager, replacing Charlie Grimm.
As SFGates David Lazarus further discussed in 2005, regarding the site's free and paid services: :ZabaSearch buys and gives away basic personal data as a loss leader to induce visitors to purchase more comprehensive background checks for $20 each. :The company charges $100 for even more in-depth searches, with a money- back guarantee if the person sought doesn't turn up. :It also carries a paid link to Experian, the credit-reporting agency, to obtain a free credit report.
Asda, along with several other UK supermarkets, having already taken pre-orders for the book at a heavily discounted price, sparked a price war two days before the book's launch by announcing they would sell it for just £5 a copy. Other retail chains then also offered the book at discounted prices. At these prices the book became a loss leader. This caused uproar from traditional UK booksellers who argued they had no hope of competing in those conditions.
The single itself would soon go out of print. Warner Brothers released the song on their 1974 loss leader Series album Hard Goods (a promotional series used primarily to promote rock acts on the label at the time). After that, "War Song" would remain unreleased in any other format until June 2009, when it was finally released on CD, DVD, and Blu-ray on a box set by Neil Young called The Archives Vol. 1 1963–1972.
As President of the Paramount Studio Group, Lestz transformed the studio operations from a several million dollar per year loss leader into a $50 million per year profit center by developing over of new facilities on the lot. This development included updating the studio's sound stages to attract television productions such as Entertainment Tonight and Dr. Phil and expanding the post production capacity of the studio fivefold. Lestz was also instrumental in developing Paramount's child care center, a first for a studio.
Manufacturers and suppliers would also be permitted to refuse to supply any retailer who sold their goods at less than cost price, as a loss leader. The bill had a difficult Parliamentary passage during which the Labour party generally abstained, leaving the Conservatives to vote for or against their own government. The bill received the royal assent in July 1964, but did not become operative until 1965, by which time Douglas-Home, Heath and their colleagues were out of office.
It included songs by Loss Leader, Brendan O'Hare's Macrocosmica and Laeto. The compilation was funded jointly by the bands involved and the label itself, with resultant profits split equally between the contributing parties. Premeditation Vol:1 was followed in 2007 by Premeditation Vol:2, another collection of artists made along the same lines as the original, with the inclusion of two French acts. This second installment featured work by Lapsus Linguae, Gâtechien and Take A Worm For A Walk Week amongst others.
At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. This process was reversed after alighting in Washington Dulles from Europe for the domestic flights to Dallas-Fort Worth. Due to the American noise regulations, Concorde was limited to Mach 0.95 yet flew at slightly above Mach 1. Concorde service proved a loss leader but excellent marketing promotion and continued brand awareness for Braniff.
In 1948, Mirvish cashed in his wife's insurance policy to open a new business, a bargain basement known as "Honest Ed's", stocked with all kinds of odd merchandise purchased at bankruptcy and fire sales, and displayed on orange crates. This unique no-credit, no-service, no-frills business model was an immediate success. Mirvish claimed to have invented the "loss-leader", below-cost discounts on selected items designed to lure buyers into the store. "Honest Ed's" gradually expanded to fill an entire city block.
Warner advertised the Loss Leaders albums by inserting special illustrated inner sleeves in all of its regular album releases, listing all of the currently available Loss Leaders and including an order form. Each loss leader double album was priced at US$2, significantly less than a comparable regular-release double album of the time. The first Loss Leaders compilation was The 1969 Warner/Reprise Songbook, featuring a wide range of artists from Miriam Makeba to The Mothers of Invention; the last of the original series was the punk and new wave-themed Troublemakers in 1980.
A Harvey's double burger plus fries On the last Sunday of May each year in 2007, 2008 and 2009, Harvey's held a Free Original Hamburger Day at all locations across Ontario and Quebec. The purpose of this event was to "celebrate Canada's best tasting burger" and to attract new customers who might not otherwise go into Harvey's. These events were loss leader sales where Harvey's hoped to sell side items and create customer loyalty. The event was extended across Canada in 2008, and later in 2009 to coincide with the chain's 50th anniversary.
Live at Winterland 1978 is a live album by Sex Pistols, first released in its entirety in 2001. The last two songs were released by Warner Bros Records on their two-disc 1980 Loss-Leader sampler, Troublemakers, bookending the compilation. This is the Sex Pistols' last ever concert (before reunion in 1996), recorded in San Francisco at the Winterland Ballroom. The Avengers, one of the bands that opened for the Sex Pistols at this show, also released their set from the night on an album of the same name.
Major airlines dominated their routes through aggressive pricing and additional capacity offerings, often swamping new start-ups. In the place of high barriers to entry imposed by regulation, the major airlines implemented an equally high barrier called loss leader pricing. In this strategy an already established and dominant airline stomps out its competition by lowering airfares on specific routes, below the cost of operating on it, choking out any chance a start-up airline may have. The industry side effect is an overall drop in revenue and service quality.
Wojcicki said they still plan to report on disease risk, subject to future FDA approval. The price of the full direct-to-consumer testing service in the US reduced from $999 in 2007 to $399 in 2008 and to $99 in 2012, and was effectively being sold as a loss leader in order to build a valuable customer database. In October 2015, the US price was raised to $199. In September 2016, an ancestry- only version was once again offered at a lower price of $99 with an option to upgrade to include the health component for an additional $125 later.
Many business and professional grade printers incorporate a continuous ink system in their design to increase printing capacity. Some aftermarket companies also build retrofit accessories to convert certain models of consumer-grade printers into continuous flow systems. Such systems have been frowned upon by most printer manufacturers, as they have been seen as a threat to their business model of selling the printer itself as a loss leader and making their profit off replacement ink cartridges, prompting lawsuits against aftermarket firms or implemented digital rights management measures in their devices. Some manufacturers have introduced new models featuring continuous ink systems.
Eastern Time. Nickelodeon's concept prior to its launch was developed by Dr. Vivian Horner, who worked as director of research on the PBS series The Electric Company and who had created Pinwheel for QUBE (one of Nickelodeon's earliest series, which spun off from the C-3 service), along with Warner Cable CEO Gus Hauser. Nickelodeon was originally used as a loss leader for then-parent company Warner Cable. As the company saw it, having a commercial-free children's channel would prove useful in franchising its cable systems across the country, with that advantage putting them over rival companies such as HBO.
Total Wine entered Florida in 2005, and then California and Arizona in 2007. In August 2016, the company agreed to stop selling alcohol in Connecticut below the state minimum prices, and paid a $37,500 fine. The same year, Total Wine was served with several-day license suspensions by the Massachusetts Alcoholic Beverages Control Commission for selling liquor below its costs – a loss leader pricing strategy not allowed in some states. Total Wine sued the state's regulators to overturn the suspensions, and won based on the final cost of the liquor being less than that shown on the initial invoices.
Tellme Networks was acquired by Microsoft on March 14, 2007, for approximately $800 million; the deal closed in late April 2007. In 2006, Tellme's phone network processed more than 2 billion unique calls.. Tellme established an information number which provided time-of-day announcements, weather forecasts, brief news and sports summaries, business searches, stock market quotations, driving directions, and similar amenities. Operating by voice prompts and speech-recognition software, it was set up in 2000 as a loss-leader service to demonstrate the Tellme functionality to U.S. consumers. The voice of the Tellme service is Darby Bailey.
In 2002, the federal government increased the reimbursement for medical flights for Medicare and Medicaid patients. This caused an increase in the number of for-profit ambulance services, which charge much higher rates than non-profit hospitals and expanded services available to people with private health insurance. With lower reimbursements, hospitals could still operate the service as a loss leader because severely injured patients would be incurring significant charges for medical treatment. NPR cited one 2008 case where two patients were transported from the same accident scene to the same hospital, where the hospital charged $1,700 and the private service charged $13,000.
It was unique as a self-contained printed product for the commercial market not requiring miniatures or building a map. Tactics II is a revised version published by Avalon Hill in 1958, then reissued in 1961 and 1973. It uses hexagons instead of squares, after Roberts saw a picture of a RAND game Life magazine that used hexagons which he believed would provide more realistic movement. In 1972, the game was discontinued due to rising costs, but was redesigned in 1973 with less costly components and used as a loss leader as it was an introductory wargame.
These restrictions meant that United's management could declare arbitrary stock valuations that increased at regular intervals, eventually reaching $50, allowing the company to claim fictitious appreciation that was never tested on the open market. United Wireless commercial radio operator Graynella Packer aboard the S.S. Mohawk in 1910 -- the first female shipboard radio operator.The Wireless Man by Francis A. Collins, 1912, page 151. Because the primary objective of United Wireless was the sale of nearly worthless stock at inflated prices, day-to-day operations could be used as a "loss leader" for gaining publicity, and also for driving legitimate competitors out of business by starving them of revenue.
Following the acquisition, Marco and Popken shared the title of Co-Executive Editor, and contributors Chris Walters and Carey Greenberg-Berger, who had been laid off by Gawker, were reinstated. Due to potential conflict of interest concerns, Consumerist did not run display ads for outside advertisers; while owned by Gawker, all display ads linked to other Gawker sites, although the Consumerist sold text ads through the Google AdWords program. As such, the site was considered a loss leader, whose primary business role was to help drive traffic to other revenue- producing Gawker sites. As an ad-free publication, Consumerist "[had] some freedom" to take on major national advertisers such as Comcast.
However, lenders have begun to securitize loans themselves, especially in the areas of mortgage loans. Because of this, and because of the fear that this will continue, many investment banks have focused on becoming lenders themselves,Stanley Real Estate Lending making loans with the goal of securitizing them. In fact, in the areas of commercial mortgages, many investment banks lend at loss leader interest rates in order to make money securitizing the loans, causing them to be a very popular financing option for commercial property investors and developers. Securitized house loans may have exacerbated the subprime mortgage crisis beginning in 2007, by making risky loans less apparent to investors.
A loss leader is a product that has a price set below the operating margin. Loss leading is widely used in supermarkets and budget-priced retail outlets where the store as a means of generating store traffic. The low price is widely promoted and the store is prepared to take a small loss on an individual item, with an expectation that it will recoup that loss when customers purchase other higher priced-higher margin items. In service industries, loss leading may refer to the practice of charging a reduced price on the first order as an inducement and with anticipation of charging higher prices on subsequent orders.
The difference between the two measures is the number of new subscribers or members that have joined during the same period. Suppliers may find that if they offer a loss-leader "introductory special", it can lead to a higher churn rate and subscriber abuse, as some subscribers will sign on, let the service lapse, then sign on again to take continuous advantage of current specials. When talking about subscribers or customers, sometimes the expression "survival rate" is used to mean 1 minus the churn rate. For example, for a group of subscribers, an annual churn rate of 25 percent is the same as an annual survival rate of 75 percent.
Kid Gleason succeeded Rowland as the next manager of the White Sox. Rowland served as an American League umpire for five years (1923-1927), calling games with the likes of Babe Ruth. In 1938, as a scout for the Chicago Cubs, he was tasked with the unenviable job of obeying owner Phil Wrigley's orders to buy Dizzy Dean's contract at any cost. Rowland signed the right- handed pitcher for $185,000, one of the most expensive loss leader contracts in baseball history to that point. He returned to the front office during World War II. Rowland was the president of the Los Angeles Angels in 1944, where he earned The Sporting News title of No. 1 minor-league executive.
Some of the new the radio commercials for the Nedick's chain featuring a character called "Little Nick". A loss leader breakfast was offered in order to bring in customers and it was hoped that this would increase business throughout the day. Within a five-year period, from 1941–1946, sales numbers at Nedick's tripled. In 1948 it was advertised that a carbonated version of the Nedick's orange drink was to be sold only through independent retailers. In 1953, Nedick's, with 75 locations, began running a contest in which customers could enter to win daily prizes ranging from $1–$25 at each location and a monthly drawing where one Nedick's customer would win a mink coat.
In 2009, the company saw its first success, with visual voicemail for BlackBerry. It also launched a free iPhone app, which was considered a loss leader for its voicemail transcription services. In 2010, the company announced that YouMail was the standard voicemail that comes with all mobile phones from IMMIX Wireless in Pennsylvania, Cellular One in East Central Illinois, Blue Wireless in New York, iSmart Mobile in Montana, VoicePulse in New Jersey, and Windy City Cellular in Adak, Alaska. In 2011, the company launched WhoAreYou, an app for Android that provides users with caller's names, and gives them the ability to add specific numbers to a block list, screening out robocalls and telemarketers in the process.
Harvard Business Review argued that Microsoft was intending to acquire GitHub to get access to its user base, so it can be used as a loss leader to encourage use of its other development products and services. Concerns over the sale bolstered interest in competitors: Bitbucket (owned by Atlassian), GitLab (a commercial open source product that also runs a hosted service version) and SourceForge (owned by BIZX, LLC) reported that they had seen spikes in new users intending to migrate projects from GitHub to their respective services. In March 2020, GitHub announced that they are acquiring npm, a JavaScript packaging vendor, for an undisclosed sum of money. The deal was closed on 15 April 2020.
However, Klein also actively broadened Zabar's product offerings to appeal to Manhattanites who were increasingly looking for more sophisticated foods as part of the so-called "food revolution". Klein often initially sold these new gourmet foods, such as white truffles, at a loss in order to attract new customers. This was, perhaps, one of the first major instances that the concept of loss leader was introduced into the gourmet food market. Klein also began selling housewares, such as food processors, at Zabar's, which were often priced well below the average market rate In another instance, Klein began hanging kitchen utensils and other food instruments, from the store's ceiling, all of which Zabar's offered for sale.
All locations have small grocery sections selling basic fruits, bread, canned food, frozen food, sliced cheeses, and ice cream, along with traditional convenience store food such as bottled drinks and hot dogs. Notably, the chain has sold bananas, baking potatoes, and yellow onions for 39 cents per pound as a loss leader, along with fresh beef, hot dogs, bratwurst, and chicken. They also all have heated and ready-to-eat food, and will cook food to order off a small menu. In 2018, the company acquired the south-central Wisconsin chain PDQ, which offered fresh fried chicken in their stores; the PDQ recipe and chicken is currently being slowly rolled out to select stores.
PRISM also broadcast a selection of other programs outside of sports, the most prominent being theatrical feature film releases from Warner Bros., Columbia Pictures and 20th Century Fox, along with specialized programs such as the music series Live At Rafters (which debuted in October 1993, and was recorded at the Rafters nightclub at West Chester) and the children's program block "PRISM Kids". 76ers telecasts on PRISM during the run of the channel featured several professional basketball coaches as analysts including Chuck Daly, Gene Shue, Hubie Brown, Matt Guokas and Jack Ramsay. The network acted as a loss leader in its early years of existence, consistently losing money throughout its first five years in operation, before finally turning its first profits in 1981.
The staff cuts forced Empire to immediately eliminate the popular news/call-in show Fan TV, but the network itself was still able to survive for another eighteen months. The lockout that wiped out the entire 2004–05 NHL season served both as a blessing and a death blow. Financially, the lockout benefited the network because it was not required to pay the Sabres its annual rights fee of $9.5 million. The Sabres had acted as a loss leader for Empire, and without them, the network had no core programming (incidentally, Empire Sports nearly lost the Sabres telecasts when its previous broadcast deal expired in 2003; however, due to the absence of other offers, the Sabres chose against exercising an option to pay Adelphia $1 million to terminate its agreement with the network).
His shows were poorly received by the conservative, middle-aged hotel guests—"like a jug of corn liquor at a champagne party," wrote a critic for Newsweek. From 1969 to 1976, Presley performed 837 consecutive sold-out shows at the Hilton Las Vegas, which has since been renamed the Westgate Las Vegas Resort & Casino. Kurt Melien, vice president of entertainment at Caesars Palace, explained that "Historically, Vegas residencies were more a loss leader event – famous artists playing in small showrooms just to draw in the gambling crowds." In the live music world, Las Vegas used to be known as the place where singers went to die, where they could earn a crust in their twilight years entertaining tourists on the Strip alongside magicians like David Copperfield, or Siegfried & Roy.
Had the company been able to invest more money to finish the transformation and position the car under a senior line of "true Packards", it might have been a successful Clipper. However, standing alone the cars sold in very limited numbers—and a number of Packard dealers dropped their franchises while customers stayed away, despite huge price discounts, fearful of buying a car that could soon be an orphaned make. With the market flooded by inexpensive cars, minor automakers struggled to sell vehicles at loss leader prices to keep up with Ford and GM. Also, a general decline in demand for large cars heralded an industry switch to compact cars such as the Studebaker Lark. Predictably, many Packard devotees were disappointed by the marque's perceived further loss of exclusivity and what they perceived as a reduction in quality.
Citibank quickly moved the 300 white-collar jobs in its credit-card division to Sioux Falls, where it has been ever since. South Dakota lured a few more large credit operators, such as Wells Fargo, before corporation-friendly Delaware repealed its anti-usury laws as well. Several other states also repealed their interest-rate caps, more lenders entered the credit-card field and introduced newer products and by 1990 the amount of credit cards in use in the U.S. had more than doubled. Credit cards, once a loss leader for the banks that issued them, became a major profit center as banks aggressively marketed them to "revolvers", customers who carried large balances but rarely paid more than the monthly minimum, resulting in large interest payments to the bank In the 1990s, Citibank's South Dakota operations would figure in a related Supreme Court case, Smiley v.
With no promotional dollars and against the powerhouses of WRAL-FM and WQDR-FM, WDCG grew every six months in Arbitron starting in the Fall of 1981 with a 1.8 - 4.5 - 9.0 - 9.8 - 11.1 - 14.5 by the Spring of 1984. WDCG was operated as a loss leader for years by the Durham Herald-Sun, as the owners felt eventually newspapers would be viewed on a computer screen - and they had the distribution system via WDCG's FM sub-carrier that the Raleigh News and Observer did not have. The Durham Herald-Sun had never separated the financial books of WDCG and WDNC. The combined stations had only been profitable in 2 of the 10 years prior to 1983 - with a $10,000 profit one year and a $59,000 profit in 1979. By 1984, WDCG alone was billing just under 4 million dollars (inflation adjusted about $16,000,000 today).
Warner advertised the Loss Leaders albums by magazine and by inserting special illustrated inner sleeves in all of its regular album releases, listing all of the currently available Loss Leaders and including an order form. Each Loss Leader double album was priced at US$2, significantly less than a comparable regular-release double album of the time. (There were also a few single disc issues in 1969-71, and at least one triple disc set.) The fact that Warner sold these double albums at low cost in hopes of increasing sales of their regular releases is the source of the series name Loss Leaders. The first Loss Leaders compilation was The 1969 Warner/Reprise Songbook, featuring a wide range of artists from Miriam Makeba to the Mothers of Invention; the last of the original series was the punk and new wave- themedTroublemakers in 1980.
Chevrolet's Corvette was originally intended in the 1950s to be an "image builder" and loss leader for General Motors, the idea being that men would go to showrooms to look at this "automotive Playboy Bunny"—which they knew they could not afford—and end up purchasing a lower-cost model. However, it enjoyed significant sales successes in the 1960s and produced a substantial annual profit. On its launch in 1959 the British Motor Corporation's Mini car was sold at a starting price (including taxes) of £496 for its most basic model, and it was estimated that BMC lost £30 per car sold at this price. However, the headline-grabbing price was significantly lower than that of the car's contemporary rival, the Ford Anglia—indeed the only cheaper four-wheeled, four-seater car on the British car market at the time was very basic and old- fashioned Ford Popular, which sold for only £2 less than the basic Mini.
While BMC lost money on every basic Mini sold, such cars were unattractive to many buyers since they lacked features such as heaters, floor carpets and opening rear windows and BMC priced the better-equipped models (which cost from £537) to make a small profit, using the basic car as a loss-leader to allow the promotion of a starting price below the significant £500 mark and to make the Mini at least appear to undercut its main rival on price. The ploy did not work entirely as BMC intended—even in its most basic form, the Mini was far superior in many areas to its rivals while also being lower in price. BMC sold far more basic Minis than it had anticipated, meaning that it sold many Minis at a significant loss. Despite the car being a bestseller in Britain (and several other markets) it made little to no profit for many years.
In broadcasting, cancellation refers to when a radio or television program is abruptly ended by orders of the network or syndicator that distributes the show. Programs are typically cancelled for financial reasons; low viewership or listenership will lead to lower advertising or subscription revenue, prompting networks to replace it with another show with the potential to turn a larger profit. Likewise, a disproportionately high budget is potentially undesirable (this is somewhat complicated, as prominent programs have effects on the viewership of programs that air before and after; an expensive program may be worth the cost—a loss leader—if it increases the ratings of other shows on the network, while a profitable low-budget show may still be cancelled if it lowers the ratings of the surrounding programs). Other potential reasons for canceling television programs include unfavorable critical reviews, controversies involving the program's cast, conflicts among the show's staff members or to make room for new programming.
In July 2007, a dispute arose between Harry Potter's British publisher, Bloomsbury, and Asda, a British supermarket chain owned by the US corporation Wal-Mart. On 15 July, a week before the release of the final Harry Potter novel, Harry Potter and the Deathly Hallows, Asda issued a press release accusing Bloomsbury of unfairly fixing their prices. Asda spokesman Peter Pritchard claimed that Bloomsbury was "holding children to ransom" and that, "[i]t seems like Bloomsbury need to do a quid-ditch as they have sent their prices up north on the Hogwarts Express. By setting the recommended retail price at this level can only be seen as blatant profiteering on their part." Pritchard went on to say that Asda was acting to "champion the right of young readers", and that the recommended retail price was "twice the average child's pocket money and £5 more than the average children's bestseller". Asda had planned to sell the book as a loss leader at £8.87 ($16.30), or half Bloomsbury's recommended retail price of £17.99 ($33.00) and below the wholesale price of £9.89 ($18.00).
Brandon Lee Graham (born April 3, 1988) is an American football defensive end for the Philadelphia Eagles of the National Football League (NFL). He was drafted by the Eagles in the first round of the 2010 NFL Draft with the thirteenth selection in the draft and the first from the Big Ten Conference. He played college football at Michigan. Graham was a second team 2016 All-Pro selection. He led the Super Bowl LII champion Philadelphia Eagles in quarterback sacks with 9.5 during the 2017 NFL season and was responsible for arguably the biggest play in Philadelphia sports history, as he posted a pivotal strip sack in the closing minutes of the Super Bowl victory. Graham was the 2009 Big Ten Conference co-MVP as recognized by the Chicago Tribune Silver Football award. He was the 2009 FBS tackles for a loss (per game) champion after finishing second in 2008 by 0.01 tackles for loss per game. He was the 2008 and 2009 Big Ten Conference tackles for loss leader.
J.H., The Birth of a Consumer Society: The Commercialization of Eighteenth Century England, London, 1982. Samuel Pepys, for example, writing in 1660, describes being invited to the home of a retailer to view a wooden jack.Cox, N.C. and Dannehl, K., Perceptions of Retailing in Early Modern England, Aldershot, Hampshire, Ashgate, 2007, pp 155-59 McKendrick, Brewer and Plumb found extensive evidence of eighteenth century English entrepreneurs and merchants using 'modern' marketing techniques, including product differentiation, sales promotion and loss leader pricing.McKendrick, N., Brewer, J. and Plumb . J.H., The Birth of a Consumer Society: The Commercialization of Eighteenth Century England, London, 1982. English industrialists, Josiah Wedgewood and Matthew Boulton, are often portrayed as pioneers of modern mass marketing methods.Tadajewski, M. and Jones, D.G.B., "Historical research in marketing theory and practice: a review essay," Journal of Marketing Management, Vol. 30, No. 11-12, 2014 [Special Issue: Pushing the Boundaries, Sketching the Future], pp 1239-1291 Wedgewood was known to have used marketing techniques such as direct mail, travelling salesmen and catalogues in the eighteenth century.

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