The theory is based on four basic assumptions: #Objects differ in the fluency with which they can be processed. Variables that facilitate fluent processing include objective features of stimuli, like goodness of form, symmetry, figure-ground contrast, as well as experience with a stimulus, like repeated exposure or prototypicality. #Processing fluency is itself hedonically marked (that is, it possesses an inherent affective quality) and high fluency is subjectively experienced as positive.Winkielman, P., Schwarz, N., Fazendeiro, T., & Reber, R. (2003).
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Thus, the positive- incentive perspective suggests that eating is similar to sexual behavior: humans engage in sexual behavior, not because of an internal deficit, but because they have evolved in a way that makes them crave it. High calorie foods have had intrinsic reward value throughout evolution. The presence of desirable (or "hedonic") food, or the mere anticipation of it, makes one hungry. The psychological effects of hedonic hunger may be the appetitive equivalent of hedonically driven activities such as recreational drug use and compulsive gambling.
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The Pendleton Surf Jacket expanded upon Fifties pop cultural fashions, however new in its relaxed, intangibly cool vibe. The surf jacket split from the tough guy rock 'n' roll teen, and mellowing leather's rock attitudes to woolen plaids. Following Rock n Roll's decline where rebels without causes, "Greasers" and "Beats"; dressed down in inappropriate daywear to denounce conformity, Sixties youth, inventors of Surf Fashion, expressed more nomadic and hedonically in this "dress down" style. Surf styles mainstreamed into fashion when Soul Surfers wanted to make livings in surfing associated careers.
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Miller and colleagues concluded in their 2006 study, "Identifying principal risk factors for the initiation of adolescent smoking behaviors: The significance of psychological reactance", that psychological reactance is an important indicator in adolescent smoking initiation. Peer intimacy, peer individuation, and intergenerational individuation are strong predictors of psychological reactance. The overall results of the study indicate that children think that they are capable of making their own decisions, although they are not aware of their own limitations. This is an indicator that adolescents will experience reactance to authoritative control, especially the proscriptions and prescriptions of adult behaviors that they view as hedonically relevant.
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Both of these answers are coping mechanisms for events that have not come to pass, but do seek long-term positive hedonic impact by experiencing negative situations at the moment. Other situations involve a person overcoming initial resistance towards going on the journey to attain a goal because the path to it is unpleasant but the end result is hedonically positive. Also, there are situations where, as a person attempts to attain a goal, an unpleasant obstacle may hinder that pursuit, this strengthens the level of engagement towards obtaining the goal and makes the end target seem more attractive.
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Brickman and Campbell originally implied that everyone returns to the same neutral set point after a significantly emotional life event. In the literature review, "Beyond the Hedonic Treadmill, Revising the Adaptation Theory of Well-Being" (2006), Diener, Lucas, and Scollon concluded that people are not hedonically neutral, and that individuals have different set points which are at least partially heritable. They also concluded that individuals may have more than one happiness set point, such as a life satisfaction set point and a subjective well being set point, and that because of this, one's level of happiness is not just one given set point but can vary within a given range. Diener and colleagues point to longitudinal and cross-sectional research to argue that happiness set point can change, and lastly that individuals vary in the rate and extent of adaptation they exhibit to change in circumstance.
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