"Foundation garments were replaced by diet and exercise," McClendon said.
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In 1989, Jean Paul Gaultier famously dressed Madonna in a pink satin corset with conical-stitched breasts, resembling the "waspie" foundation garments of Dior's time; but Vivienne Westwood came before.
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But, much like the end of corsets and foundation garments means that women are now expected to diet and exercise themselves into perma-thinness, so, too, does the current fashion for ultra-stretchy, "comfy" jeans favor a younger, more-toned body.
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Women have worn foundation garments, such as corsets and brassieres, for a very long time.Valerie Steele, The Corset: a cultural history, Yale University Press, 2001, . Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). Debenhams recorded a 75% increase in shapewear sales between 2009 and 2013.
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Foundation garments became essential items to maintain the curvy silhouette, especially waspies, girdles and horsehair padding. For example, the sales of corsets doubled in the decade 1948-58 (Haye, 1996 p. 187).Haye, A. (1996). The cutting edge.
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Hormonal breast enhancement may be another option. Historically, boned corsets have been used to reduce waist sizes. The corset reached its climax during the Victorian era. In twentieth century these corsets were mostly replaced with more flexible/comfortable foundation garments.
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Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in Atlanta, Georgia. The company manufactures mainly pantyhose and other underwear for women and, since 2010, produces male underwear as well. Spanx specializes in foundation garments intended to make people appear thinner.
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Foundation garments are worn to emphasize body shape. They usually require technological advances in garment design and light-weight fabrics to create different body figures. A foundation garment may be worn for a specific outfit. Being underwear, the foundation garment should not be visible under the outerwear.
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The combination was described by Anne Fogarty, an American dress designer who popularized the "New Look" in the US: "To maintain your figure at its flattering best, depend on foundation garments to control and distribute; a cinch or tight belt to restrain."Wife Dressing, Ann Fogarty, 1959, pp 155f.
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In the 1990s a variety of other items made with Spandex proved popular, including a successful line of body-shaping foundation garments sold under the trade name Bodyslimmers. As the decade progressed, shirts, pants, dresses, and even shoes were being made with spandex blends, and mass-market retailers like Banana Republic were using it for menswear.
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For Bryant's own influences she relies not only on other designers, with whom she has worked and done research into the periods, but also real life people who she sees in the characters. For example, Grace Kelly in Betty Draper. Among the key elements essential to recreating the 1960s look in the show's cast are foundation garments, which then led to a partnership with Maidenform.
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Dior's "New Look" brought the waist cincher to popularity around 1947. In his autobiography, Dior wrote: "I designed clothes for flower-like women, with rounded shoulders, full feminine busts, and hand-span waists above enormous spreading skirts".Dior by Dior, the Autobiography of Christian Dior, 1957, pp 22f. The hand-span waists so beloved by Dior were achieved by foundation garments, of which the most popular was the waist cincher.
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At exactly 2 minutes to the televised draw time, all syndies should pull their lower foundation garments over their heads. Then in typical North American Indian style, skip in clockwise circles whooing and popping in staccato by using the right hand to tap the whooing-shape-formed lips. Cease & desist at the draw of the first ball and immediately commence to write out your job resignation. It works every time.
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A general purpose "all the way" shaper with clear straps that starts at the bust and ends at the knee or mid-calf is also available. Foundation garments may come with a built-in strapless bra for dresses and halters. In a broader definition, a foundation garment is a piece of garment that provides body- redefining shapes such as a bra. Garments may be categorized according to level or shape control offered, for instance, light, medium or firm.
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Rubber yarns were used in foundation garments. While rubber is still used in textile manufacturing, its low tenacity limits its use in lightweight garments because latex lacks resistance to oxidizing agents and is damaged by aging, sunlight, oil and perspiration. The textile industry turned to neoprene (polymer of chloroprene), a type of synthetic rubber, as well as another more commonly used elastomer fiber, spandex (also known as elastane), because of their superiority to rubber in both strength and durability.
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In general, textile bodysuits include expandable fiber such as spandex for a better fit to the shape of the body. A bodysuit is normally worn with trousers or a skirt, exposing at most the top of the garment above the waist. The top, torso part may act as a top for the smooth line it gives or because it cannot become untucked from trousers or skirt. They may also be worn generally by women as underwear, activewear, or foundation garments.
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It had previously been occupied by the Winchester Shirt Company. The company was in the vanguard of the rise in the popularity of corsets, as well as the rise of New Haven as nation's largest producer of the garment by the 1890s. The company remained financially successful through most of the 20th century, despite a decline in popularity of corsets, by introducing lighter-weight fabrics and materials, and manufacturing other types of foundation garments. It was acquired in 1998 by Sara Lee, and this plant was shuttered.
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Reid was known for innovative and fashionable swimsuit designs and production. She was the first swimsuit designer to use inner brassieres, tummy-tuck panels, stay- down legs, elastic banding, brief skirts, and foundation garments in swimwear. She was also the first designer to introduce dress sizes in swimwear, designing swimwear for multiple sizes and types of bodies, rather than just producing one standard size. Reid filed for a U.S. Patent in 1950 for a one- piece bathing suit using elastic fabric and that lacked buttons.
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Laura Ann Jacobs (born March 1, 1960 in Baltimore) is an American mixed media artist and sculptor. Jacobs is most recognized for her mixed media series that critically addresses issues of gender identity. In her humorous yet complex ensembles, she touches on the inclination of women to succumb to society's dictates and the tragedy hidden behind the "desire to be desired". Found objects like smashed glass, broken mirrors or objects from the sea are transformed into sculptures resembling animated foundation garments, corsets, bra's and shoes.
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Kim Kardashian in Shapewear-dress A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable. Specific styles of foundation garments have been essential to some fashion movements, and were required in some social situations during various fashion periods.
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Himba woman of northern Namibia wears a traditional headdress and skirt Because breasts are mostly fatty tissue, their shape can—within limits—be molded by clothing, such as foundation garments. Bras are commonly worn by about 90% of Western women, and are often worn for support. The social norm in most Western cultures is to cover breasts in public, though the extent of coverage varies depending on the social context. Some religions ascribe a special status to the female breast, either in formal teachings or through symbolism.
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Application of social sustainability requires stakeholders to look at human and labor rights, prevention of human trafficking, and other human rights risks. These issues should be considered in production and procurement of various worldwide commodities. The international community has identified many industries whose practices have been known to violate social sustainability, and many of these industries have organizations in place that aid in verifying the social sustainability of products and services. The Equator Principles (financial industry), Fair Wear Foundation (garments), and Electronics Industry Citizenship Coalition are examples of such organizations and initiatives.
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Christian Dior's 'New Look' collection in 1947 brought a revolution to the fashionable silhouette of the 1950s. Dior's nostalgic femininity of round shoulders, full skirts, padded hips and tiny waists replaced the boxy style of the wartime period at WWII. The trend of hourglass silhouette brought by the popularity of Dior guaranteed the market for intimate apparel. Although intimate apparels are usually hidden by outerwear, intimate apparel is especially emblematic for the contradictory beauty in the 1950s as the silhouette was created depends on the type of foundation garments worn.
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During the war years of 1940-1945, requests for newspaper advertising tearsheets were received from the U.S. government. ACB prepared reports of all newspaper advertising that promoted War Bonds and other Government drives in effect at the time. "Advertising Plays Big War Bond Role", The New York Times, March 30, 1944"Newspapers Carry 72 Million Lines of War Bond Copy", Advertising Age, May 24, 1943 These services must have proven valuable to the government’s war efforts, and ACB was acknowledged with an Army-Navy "E" Award for Excellence - an award usually given to companies in the defense industry. Playtex Girdle contemplated a co-operative advertising program and hired ACB to compile a retail newspaper advertising report of their own and competitive foundation garments.
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