Think animal prints piled on animal prints, statement-making waist cinchers and color from head to toe (especially toe).
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The flood of famous trivia—favorite smoothies, waist-cinchers, bathroom décor, best friends—has spawned fandoms that act like amateur detectives.
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I assume we're all wearing our best waist cinchers and sky-high heels while aspiring to unrealistic body standards in observance of the occasion.
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They maintain a well-stocked undergarment trove in their studios to find the most complementary pieces: slips, thongs, high-waist tummy-tucking boy shorts, full bodysuits, corsets, waist-cinchers, and strapless bra variations from brands like Spanx, Commando, Wolford, Cosabella, and Maidenform.
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Waist cinchers and waspies from the 1980s are a type of wide, laced belts with elastic fabric and soft plastic stiffeners.The Encyclopaedia of Fashion of Georgina O'Hara, 1986.
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Hourglass Angel sells corsets with hook- and-eye enclosures and steel stays, or boning. It also offers latex waist cinchers, described as "Spanx on steroids." The company also offers products that are less intense than corsets: exercise leggings that purport to battle cellulite, "butt-lifting" jeans and slimming support tanks for men. Soto launched a house brand called Amia in 2013 and Hourglass Angel in 2018. Other brands sold by Hourglass Angel include Bali, Ann Michell, Carnival, Co’coon, Lytess, Overbra, Sassybax, Slim Me, Squeem, Vedette, and Yummie Tummie.
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While belts can be adjusted to suit the circumference of a person's waist, belts are sold in different lengths due to the variety in waist sizes. Belts are generally designed for men's or women's fashion use, although some casual belts are unisex. Due to the size constraints of belt loops, any belt designed for use with belt loops cannot be too wide. For women's belts designed to be worn over a dress, however, belts can be wider, with some wide belts called "waist cinchers" overlapping with corsets in their appearance and function.
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As a student at the University of Michigan, Ruben Soto worked for his father at his clothing wholesaling business in Chicago's Little Village that catered mostly to Latinas. Noticing that clients were looking for shapewear that was stronger and more durable, Soto launched Hourglass Angel as an e-commerce site during his junior year. At first, he focused mostly on waist cinchers called fajas, which means "wraps" in Spanish. Fajas, which used to be imported from Colombia, were originally used by new mothers to regain their figures immediately and by recovering liposuction or cesarean section patients to prevent swelling. As one of the fastest-growing businesses in the country, the company grew nearly 900 percent in the period 2009-2012, hitting $3.2 million in revenue in 2012.
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