Fabric was still in short supply,Tim Gunn, Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet, page 25, Simon and Schuster, 2013, and in an endeavor to resurrect swimwear sales, two French designers – Jacques Heim and Louis Réard – almost simultaneously launched new two-piece swimsuit designs in 1946.Patrik Alac, Bikini Story, page 31, Parkstone International, 2012, Claudia Mitchell and Jacqueline Reid-Walsh, Girl Culture: An Encyclopedia (vol. 1), page 182, Greenwood Publishing Group, 2007, Heim launched a two- piece swimsuit design in Paris that he called the atome, after the smallest known particle of matter. He announced that it was the "world's smallest bathing suit."Rod E. Keays, The Naturally Good Man, page 109, Trafford Publishing, 2012, Although briefer than the two-piece swimsuits of the 1930s, the bottom of Heim's new two-piece beach costume still covered the wearer's navel.James Gilbert Ryan and Leonard C. Schlup, Historical Dictionary of the 1940s, page 50, M.E. Sharpe, 2006, Bobby Mercer, ManVentions, page 194, Adams Media, 2011, Kelly Killoren Bensimon, The Bikini Book, page 18, Thames & Hudson, 2006, Soon after, Louis Réard created a competing two-piece swimsuit design, which he called the bikini.
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