There's also a basketball shoe HyperRev in rainbow colors as well.
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For context, here's what that equates to in the basketball shoe world.
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It's always a hard process when you turn a basketball shoe into a cleat.
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Check your social media often, while waiting for the next basketball shoe to drop.
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Together, Nike and the Jordan brand represent more than 90 percent of the basketball shoe business.
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The Air Jordan I was a leather basketball shoe — typical of hoops sneakers for many years.
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EISEN: A lot of people are chattering about the basketball shoe that Kanye West has been teasing.
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In 2400, Sheryl Swoopes became the first female athlete to have a basketball shoe named after her.
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That's slightly less than Nike's Adapt BB, a self-lacing smart basketball shoe which will retail for $350.
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Experts believe visibility is the number one reason for the gender gap resulting in less women's basketball shoe deals.
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Which is why, while the designers and material scientists were dialing in the recognizably basketball-shoe-ish parts of the basketball shoe, a 221-person team of engineers was trying to fit the power of an NBA star's hands into a tiny, indestructible Bluetooth module about half the size of a playing card.
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But the basketball shoe giant just sells in half sizes, while Allbirds offers only whole sizes that fit few perfectly.
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But that's exactly why I think these sneakers are so brilliant: They're a departure from the standard, expected basketball shoe.
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It is arguably the biggest basketball shoe brand out there, and the incident involved the biggest player in the college game.
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They rose 17 percent in the Americas, helped by Puma's launch of its first basketball shoe in 20 years in September.
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Danklefs also partnered with Corona last March to design 12 pairs of Texas Longhorns-inspired Jordan 3s, a more niche basketball shoe.
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He compares the style to a Converse Chuck Taylor basketball shoe, which had remained popular and unchanged in its design since the 1920s.
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Nike provided a glimpse of what the future of footwear could look like by introducing the first self-lacing smart basketball shoe on Tuesday.
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In response, Nike has been offering lower-priced versions of its LeBron James and Kevin Durant basketball shoe lines but that has dented margins.
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Nike rival Adidas is pursuing the goal in a different way, using interwoven textiles and self-tightening weaves in its N3XT L1.03V3L basketball shoe.
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Our Analysis:Allbirds' nod to the classic high-top style, the Tree Toppers are for those who like the look of a retro basketball shoe.
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Thirteen models of the basketball shoe in a row and a handful of others since, each with its own unmistakeable silhouette and fan base.
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Just last November, Steph Curry responded to a young fan's letter inquiring as to why his Curry 5s basketball shoe wasn't offered in girls' sizes.
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Under Armour has also relied on basketball sneakers to lift its nascent shoe offerings, which has collapsed underneath them as the basketball shoe trend died.
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Krispy Kreme counts several basketball legends among its legions of fans and, earlier this year, even peddled a limited-edition, doughnut-inspired basketball shoe with Nike.
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" — JIMMY KIMMEL "According to ESPN, the N.B.A. will ban Kanye West's new Adidas Yeezy basketball shoe because the material they're made out of is too reflective.
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Weak basketball shoe sales have been cited by retailers over several quarters, NPD analyst Matt Powell writes, as retro brands like Jordan remain the biggest driver of growth.
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Another bright spot was footwear sales, which nearly doubled to $166.9 million, driven by new products in running and demand for NBA-star Curry's signature basketball shoe line.
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Pricing hasn't been revealed yet, but you can assume it won't be much cheaper than the Adapt BB self-lacing basketball shoe the company revealed earlier this year.
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Puma's first-quarter sales rose a currency-adjusted 28.6 percent in Asia, and 16.3 percent in the Americas, helped by Puma's launch of its first basketball shoe in 20 years in September.
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Back then, Nike beat back Adidas; indeed, it now has more than 90 percent of the basketball shoe market — a number that compares to Microsoft's monopoly over operating systems in its heyday.
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Franklin's club, California Supreme, and others like it are major participants in a system involving youth basketball, shoe companies and colleges that supplies the professional game with a deep reservoir of talent.
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Adidas is in the middle of a reported $200 million, 13-year endorsement contract with Houston Rockets star guard James Harden, who is the centrepiece of the apparel maker's basketball shoe lineup.
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What the parachute cord cinches together is an internal layer of a material that Nike has used in soccer cleats, but with the Adapt BB makes its first appearance in a basketball shoe.
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But, we're told Puma -- which has made a serious push in the basketball shoe space in recent years -- has come out of nowhere to become a major contender to sign the NBA's #1 overall pick.
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PBS Newshour reported that James spoke on Tuesday during an event at Harlem's Fashion Row, where he was honored for his style and his philanthropy, and celebrated the release of his newest Nike basketball shoe.
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The only other professional basketball player to have a Nike basketball shoe created in their name and honor at the time was number 23 himself, Michael Jordan, with the Air Jordan first released in 1985.
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The first style they ever launched was a basketball shoe that ended up being banned from the NBA for the 2010-2011 season because its proprietary technology was literally too effective at helping athletes jump higher.
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The collection Under Armour released with two-time NBA MVP Stephen Curry, for example, used a hugely popular figure and an affordable price point to displace Nike for a time in basketball shoe sales, Boss said.
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But in the mid-1980s, Air Jordans commanded the highest basketball shoe price on the market, in part, because the technology behind the heel cushioning and toe lock-down was associated with Michael Jordan's breakout success, Foot Locker writes.
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Read more: Zion Williamson's shoe exploded and he injured a knee in first minute against North Carolina Williamson was wearing Nike shoes, prompting Puma, a new high-level competitor in the basketball shoe market, to tweet about the moment.
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Quarterly sales jumped a currency-adjusted 39 percent in Asia, shrugging off concerns about cooling demand in China, while they rose 17 percent in the Americas, helped by Puma's launch of its first basketball shoe in 20 years in September.
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However, it became a major player in the athletic shoe market when it hit a sweet spot with a unique basketball shoe design and a young basketball phenom who was just emerging onto the scene after staring at UNC: Michael Jordan.
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Neil Schwartz, vice president at SportsOneSource, a market research firm for athletic footwear and apparel, said LeBron was the most popular basketball shoe frontman among active players, ahead of Kevin Durant (Nike), James Harden (Adidas) and Stephen Curry (Under Armour).
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The foam technology itself is called React and was launched last year in a Nike basketball shoe – but that shoe encased the foam with an outer layer in order to provide the traction and and stability that basketball players require on the court.
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So, while it makes sense that The Curry Two Low "Chef" design has been rejected in the context of a "classic" basketball shoe, its unexpected silhouette is, dare I say, the first step towards what the future of basketball shoes should be.
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The sneaker business also went on to become a multi-billion dollar empire but the same success after the release of the Air Swoopes didn't repeat itself when it came to other women's basketball shoe lines at Nike and other brands like adidas, FILA, and Reebok.
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Always there were whispers, rumors and in-the-know eye winks around Pitino, as well other big-name coaches, as the powerhouse Division I programs doubled down on their Faustian bargain with the basketball shoe companies, the A.A.U. bag men, the agents and the assorted street hustlers.
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He's started a basketball shoe beef with his teammate Steph Curry, released his own pair of shoes that would make Taylor Swift say man, let it go, and now he's tweeting (and deleting) about how the Thunder sucked, his former coach Billy Donovan, and ex-teammate Russell Westbrook.
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His 26th-floor office at Trump Tower has a windowsill crammed with mementos, including a championship belt sent to him by the boxer Mike Tyson; a football helmet from Tom Brady, the New England Patriots quarterback whom the president once said he hoped would be his son-in-law; and a basketball shoe signed by Shaquille O'Neal, the N.B.A. star.
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In 1958, PF Flyers created the first athletic endorsement, of which was Bob Cousy of the Boston Celtics, to market PF Flyers with the "All American" model, which was a basketball shoe similar in design to the Converse Chuck Taylor basketball shoe. In 2017, New Balance re-released the "All American" model, featuring Fresh Foam used in New Balance's active line of shoes.
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The Nike Blazer was only the third shoe released under the newly named sports brand "Nike" in 1973, originally developed as a basketball shoe.
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Ewing Athletics is an American basketball shoe brand. Shoe production is done by privately held company GPF Footwear LLC established in 2011. Its headquarters are located in Englewood, NJ.
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Converse All Stars were also the official basketball shoe of the Olympic games from 1936 until 1968. By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets worldwide.
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During his first season in the ABA, Mount was offered $40,000 from Pro-Keds to wear its new suede basketball shoe. He declined the offer, because he personally preferred Chuck Taylors of the Converse brand.
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Charles Hollis "Chuck" Taylor (June 24, 1901 – June 23, 1969) was an American basketball player and basketball shoe salesman/product marketer who is best known for his association with the Chuck Taylor All-Stars, which he helped to improve and promote.
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Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle patch they became known as Chuck Taylor All Stars. By the 1960s the company had captured about 70 to 80 percent of the basketball shoe market, but the shoe declined in popularity during the 1970s, when more and more basketball players wore other brands of shoes. Chuck Taylor All Stars enjoyed a comeback in popularity in the 1980s as retro-style casual footwear.
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The Hood Conference Basket Ball Shoe was initially introduced in 1933. The Hood Conference “P-F” Basketball Shoe in 1948, with patented “P-F” (Posture Foundation) arch support, many versions of the Hood "P-F" Conference basketball shoes developed for men and woman over the next decade.
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The Reebok Pump was introduced as a basketball shoe in 1989. It was the first shoe to have an internal inflation mechanism designed to provide a customized fit. Over a four-year period the shoe sold over 20 million pairs worldwide. In 1992, the Shaq Attaq was released during the NBA season.
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Three different styles of Starbury shoes. During the clothing line's inception, Marbury went across the United States appearing at malls to do promotion. In addition, he was interviewed by Oprah Winfrey, Good Morning America, Good Day New York, Live with Regis and Kelly, Rachael Ray and many other national media outlets. Marbury is the designer of an initial shoe lineup entitled "Starbury" includes "The Starbury One," a basketball shoe which Stephon wore all season on the New York Knicks, "Starbury Crossovers," a classic "Air Force One"-style shoe which is listed at US$9.98, "Starbury Cyclones," shoes with similar styling to "New Balance" shoes, also retailed at $9.98 USD, and finally the "Starbury SXM," another basketball shoe listed at $9.98.
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However the Stars would themselves fold in December 1975. After these bad breaks, Hamilton retired from basketball at 27 to work as district salesman for a basketball shoe manufacturer in Chicago. The married father of two preferred the security of a stable job over an offer to play in the semi-pro Eastern League.
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Following the aerobics trend from the 1980s to early 1990s, Reebok also released workout programs called Reebok Step beginning in 1989. The brand also introduced one of their most signature shoes, The Reebok Pump. The footwear collection was released as a men's basketball shoe and the world's first fully adjustable fit controlled with manual air allocation.
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Pro-Keds is an American athletic footwear line, primarily intended for basketball, established by Keds in 1949. The first Pro-Keds product was the Royal, a canvas basketball shoe in high and low tops. Subsequently new styles were added across the categories of Baseball, Football, Tennis, Track and field. Items utilizing exclusive shock-absorbent support and cushioning techniques were also developed.
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J! Archive - Show #3008, aired 1997-10-01 Quail, quiche, quince, quinoa, quahog, quesadilla, quenelle, quick bread. There is a video game based on the film for the Atari Jaguar console. To introduce a new basketball shoe, Nike teamed up with the makers of White Men Can't Jump to assemble the package of shoes inspired by characters Billy Hoyle and Sidney Deane.
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The Superstar is a low-top athletic shoe manufactured by German multinational company Adidas since 1969. The shoe was originally released as a low-top version of the Pro Model basketball shoe. Nicknamed the "clamtoe", "shelltoe", "shell shoes", "shell tops", and "sea shells" (along with Adicolours) the iconic design is known as one of the major influences in the sneaker culture.
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In 1903, a special basketball shoe with suction cups to prevent slippage was added to the official basketball uniform demonstrated in the Spalding catalog. Over the decades, different shoe brands and styles were popular as basketball shoes: Chuck Taylor All-Stars and Keds in the 1960s and 1970s; Adidas and Nike leather high-tops in the late 1970s and 1980s; and Air Jordans in the 1990s.
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As the decade continued LA Gear began aggressively promoting its performance athletic shoe line. For the newer shoes, some of the designs included: Catapult: The LA Gear equivalent of Air Jordans, a high-end basketball shoe and training shoe line. The original spokesman for the line was Karl Malone, as noted above. Regulator: The inflatable shoe craze of the early 1990s spawned this shoe, LA Gear's answer to the Reebok Pump.
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Two years later, the company launched the basketball shoe "Harlem Air" model. In 1997, Karhu-Titan's name changed to Karhu Sporting Goods. In 2008, Karhu Sporting Goods sold the Karhu brand to Karhu Holding B.V., a Dutch holding company led by Huub Valkenburg and Jay Duke. Karhu signed signed an agreement with Italian Paralympic Committee to dress athletes competing at the 2016 Summer Paralympics in Rio de Janeiro.
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Forty seven-year-old Marquis Mills Converse, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts. The company was a rubber shoe manufacturer, providing winterized rubber-soled footwear for men, women, and children. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes. In 1917, the Converse All-Star basketball shoe was introduced.
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The Air Force is a range of athletic shoes made by Nike that began with the Air Force 1 and went on to include the Air Force 2, Air Force 3, Air Force STS, Air Force 5, Air Force XXV and Air Force 09. The Air Force 1 was created by designer Bruce Kilgore and was the first basketball shoe to use the Nike Air technology. The shoe is offered in low, mid and high-top.
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The company has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years. In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. The total purchase price was US$25 million in cash at closing.
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In 2013, they opened a store in the Dimond neighborhood, followed by the Oakland Supply Co. store in Jack London Square in 2014. Every year, the flagship store gives away t-shirts to Oakland Unified School District students who earn a grade point average of 3.5 or higher. Oaklandish also produces "Dubs Gear," a label of Golden State Warriors clothing that is independent of the franchise. In 2015, Oaklandish partnered with Adidas and basketball player Damian Lillard to design and sell a limited edition basketball shoe.
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Richardson's teammate, Mickey Johnson, was the last to wear All Stars in the NBA, when he played for the Nets in the 1985–86 season. Originally an elite basketball shoe, Chuck Taylor All Stars regained popularity in the 1980s and 1990s, making a shift to casual, retro-style footwear. The athletic shoe evolved into the shoe of choice and a favorite for subcultures, particularly artists and musicians. By 2000 Converse had sold more than 600 million pairs of All Stars during its eighty years of manufacturing them.
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The Freestyle debuted as a terrycloth lined sneaker with "glove-soft" leather designed for aerobics workouts. The shoe was designed for fitness purposes but became used for casual wear as well. The shoe comes in two different styles including below the ankle, like a tennis shoe, or the high-top style that covers the ankle, like a basketball shoe. The Freestyle high-top features two velcro straps that fasten around the ankle and is made in women's sizes, but is considered unisex, being also worn by men.
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The US Rubber Company made the first pair of rubber-soled canvas shoes called Keds in 1916. The brand became popular with athletes in the mid-1920s, and 1949 established Pro-Keds, The first style of Pro-Keds was a canvas hi-top basketball shoe known as the Royal. Originally marketed as the “Sureshot”. In the early 1950s, George Mikan, basketball’s first true big man, endorsed the Royal and he and all his teammates on the 1953-1954 Minneapolis Lakers wore this shoe en route to a NBA Finals championship that season.
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Air Jordan XX3, (Wizards Colorway) The Air Jordan XX3 was designed by Tinker Hatfield. It was a unique model, being the first basketball shoe to be included in the "Nike Considered" category, for using materials from not more than 200 miles from a Nike Factory. It features a hand-stitched exterior, full-length bootie, carbon fiber shank plate, the last to feature interchangeable IPS pillars, and an articulated chassis. The shoe was released on January 25, 2008, and was the last Air Jordan until the XX8 to have Roman numeral identification.
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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. In the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories. As the years went on, the shoe gained more popularity and became a favorite for numerous groups and subcultures.
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The Reebok Ventilator, a line of lightweight athletic shoes with vented side panels, was first introduced in 1990. In 1996, Reebok signed a $50 million endorsement deal with Allen Iverson when he signed with the Philadelphia 76ers. Iverson collaborated with Reebok during his contract to create the second-longest running basketball shoe line in history, beginning with the Question shoe in 1996 and ending with Answer XIV. In 2010, the brand released Reebok Zig, an athletic footwear technology and collection of shoes include zigzag foam soles designed to push athletes forward.
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Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses.
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While Converse dominated the U.S. basketball shoe market from the 1920s until the 1970s, it began to struggle in the late 1970s due to competition, poor business decision-making, and lack of sufficient funds. In subsequent years Converse filed for bankruptcy multiple times and fell into further debt. Nike acquired Converse in 2003 for an estimated $305 million and continues to market Chuck Taylor All Stars. Converse's manufacturing operations for Chuck Taylor All Stars, as well as the company's other shoes, was moved from the United States to other countries such as China, India, Vietnam and Indonesia.
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Wall warming up before a game On April 7, 2010, Wall announced that he would forgo his final three seasons of collegiate eligibility and enter the 2010 NBA draft, where he was expected to be the first overall selection for the Washington Wizards. On May 3, Wall signed with agent Dan Fegan. On June 23, 2010, Reebok revealed Wall as its latest signing, casting him as the face of its latest basketball shoe, the ZigTech Slash. On June 24, 2010, Wall was drafted as the first overall pick by the Washington Wizards in the 2010 NBA draft.
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The NBA Jam script was written solely by Jon Hey, although Kitzrow has stated that the lines were largely improvised. NBA Jam also incorporates a slogan from Spike Lee's alter-ego in his 1986 film She's Gotta Have It, Mars Blackmon, who was also featured in a Nike basketball shoe television commercial at the time. The NBA Jam commentator asks, "Is it the shoes?" after a player performs spectacularly. The 2010 game features a nod to this particular piece of commentary, when the commentator (Kitzrow reprising the role) sometimes exclaims "It's gotta be the shoes!" under similar circumstances.
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Ewing Athletics is retired professional basketball player Patrick Ewing's signature basketball shoe brand. After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand. The brand was founded in 1988 with shoe executive of Roberto Muller of Phoenix Integrated, then was sublicensed to Next Sports for them to distribute in 1991. The brand grew rapidly, as it was worn on court by Ewing as he was a perennial NBA All- Star, and worn in music videos and performances by artists such as Tupac Shakur, Gang Starr, Kriss Kross and more.
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The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star Steve Nash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.
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When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe. With its rubber toe protection and non-marking sole, the shoe caught the attention of some of the best players from the NCAA and NBA, most notably Kareem Abdul- Jabbar. Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains today. Over the course of the next few years, it would advance from the court to the streets and, consequently, further into the public's consciousness.
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Born in Port Chester, New York in 1896, Leonard decided early in his childhood that he wanted to be a cartoonist while he made copies of Buster Brown, Happy Hooligan, Little Nemo and The Katzenjammer Kids, eventually creating his own characters. In high school, he was the art editor of his school newspaper. After his high school graduation, Leonard took a job as a bookkeeper at a local factory, where he also drew cartoons for the plant's house organ. He studied at a business college from 1914 to 1915, then served in the U.S. Army during World War I. Returning from the service, Leonard designed a new type of suction sole basketball shoe for a sporting goods firm, which eventually hired him as a salesman.
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In 2005, one of Nike's spokespersons Lance Mountain released the Nike Blazer SB which was a design with new features such as a padded collar and insoles where Nike implemented their Zoom Air technology to accommodate skaters. The first Nike Blazer SB, released in May, carried a very dark look with an all black suede upper and a black mid-sole that was made thicker than what the original basketball shoe had. The swoosh and laces were a baroque brown which completed the first SB version of the Blazer. Therefore, although the Nike Blazer was originally created for the sport of basketball, since then it became a part of the Nike SB (Skateboarding) sub brand and is currently marketed towards the skateboarding community.
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The Adidas_1 was a running shoe made by German multinational corporation Adidas, introduced in early 2005. It was the second general consumer sneaker to incorporate a computerAdidas Launches the Intelligent Running Shoe on New Atlas, 4 Jun 2004 (the Adidas 'Micropacer' had been the first in 1984).Adidas to Rerelease First 'Computer' Running Shoe by Scott Douglas on Runners World, Jul 22, 2014 The shoe was ahead of its time and a brand statement quickly followed by the introduction of an improved generation shortly after the release of the original shoes, which was called Intelligence Level 1.1.Computerized sneakers make for a cushy run by Frank Bajak, The Associated Press, 26 Apr 2005 The shoe was later discontinued and later followed by the Adidas_1 basketball shoe, introduced in 2006.
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When first designed in the early decades of the twentieth century, the Converse All Star had three main styles: a monochromatic shoe with a black canvas upper and black rubber soles, an all- white, high-top model with blue and red trim (designed for the 1936 Olympic Games), and an all black leather and rubber shoe. By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch. In addition, Taylor's signature was incorporated into the high-top's ankle patch, resulting in the design that became known as the Chuck Taylor All Star.
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The Weapon, manufactured in many different color schemes In 1986, Converse released "The Weapon" basketball shoe. Manufactured in two color schemes to match the kit colors of basketball teams, it has been available in both high-top and low cut varieties. The unique aspect of this shoe is the leather construction throughout, including the inside heel which is also heavily padded for comfort. Converse re-released "The Weapon" classic (which Kobe Bryant wore at least three times in 2002 and Andre Miller wore in 2002 from mid August to early September) several times from 1999 to 2003 and after, "The Loaded Weapon" in 2003, "The Weapon 86" in 2008 (and the Poorman version in 2009, and the John Varvatos version in 2012), "The Weapon EVO" in 2009, and its successor "The Star Player EVO" (sometimes reduced to "The Star Plyr EVO" or "The Star Ply EVO") in 2010.
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The decedent wore a T-shirt with the trademarked logo of the British heavy metal group Venom on the back, which contained a golden five-pointed star surrounded by a circle with a goat head at the center and the caption "Welcome to hell" (the shirt was a model sold at their 1987 tour); gray urban camouflage fatigues of small/medium size; a lined flannel red and green jacket with a plaid design; size medium/34 boxer underwear with a Bart Simpson design; and a 1993 size 9-1/2 Black Nike Air Bound basketball shoe. Only one of the shoes were found at the site, lying near the skeleton. The young man carried a distinctive pendant made from a dinner fork, shaped like the head of a goat. Other items found with the body were cigarette butts, a Budweiser disposable butane lighter with the caption "Proud to be Your Bud" printed on it, a tube of Carmex lip balm, and a black Aquatech watch.
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The collection included increased padding, Zoom Air insoles, and enhanced material quality, including triple stitching, a standard for skate shoes. In 2005, Rodriguez released a signature shoe model named the "Nike SB Paul Rodriguez Zoom Air Low". That year, one of Nike SB's spokespersons Lance Mountain decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. It was named the Nike SB Blazer and several new features were added, such as the padded collar and Zoom Air insoles. Mountain previously rode for Adidas and then joined Nike SB in 2007. Nike SB released its first video Nothing But The Truth in 2007 and held the premiere at the Ziegfeld Theatre in New York City, U.S. The inaugural video production, directed by Lionel Goldstein, features the Nike SB team, with Marnell in the opening part and Rodriguez's part the conclusion of the video. In 2009, Eric Koston left Lakai Limited Footwear to join Nike and a video featuring the Nike SB amateur team, called Debacle, was released later in the year. In December 2011, the video SB Chronicles Vol.
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