You put the product inside a video and do a soft sell.
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Nevertheless, social media is likely to remain a powerful enabler of the soft sell.
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Even Dent, who voted against the bill, praised the Vice President's soft sell technique.
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But by Kushner's own account, his persuasion was gentle, a soft sell based on political expediency.
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Obama is expected to offer more of a soft sell of diplomatic outreach than hard swings.
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In a 1972 article, economist and syndicated newspaper columnist Sylvia Porter attempted this sort of soft-sell to her mainstream readership.
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That may not be everyone's idea of progress, but it's both appealing and crucial that "Red Sparrow" doesn't soft sell Dominika.
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The pitch, according to superdelegates who have heard it, is a soft sell — determined, but low pressure and bereft of any Hillary-bashing.
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Its hollow insides belie its emphasis on the feel-good over the do-good, and female empowerment as part of a clever soft sell.
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He preferred the soft sell to the hard sell, information to pressure tactics, and wanted hosts to convey a product's virtues through relatable storytelling.
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It's an appealing David and Goliath setup that uses laughs, white racism and black righteousness to soft-sell a tale of inequality, heroic capitalism and eye-drooping mathematics.
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"It's a very, very soft sell," said Mr. Sykes, an outspoken critic of Mr. Trump who met privately with Mr. Pence during a recent campaign swing through the state.
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Mr. Gunn likes to play a scene straight and then jokingly pull the rug out from under it, a trick that, among other things, helps soft-sell the violence.
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It is his campaign's soft sell, its final attempt to show Republicans that he isn't just right on the issues, but decent enough and homely enough to win their vote.
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What's under the hood with these cars is something between a soft sell for the automaker and a perk the resort can offer that it doesn't have to pay for.
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Rather than take on the task of unifying through direct debate, Clinton delivered a masterful soft-sell by walking through a personal history of his wife that tried to answer the divides in the party.
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In each store, it was the same person who greeted me both times, a laid-back guy who appeared to be enjoying the hanging out and soft-sell casual conversation that you can't replicate online.
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Nancy Salzman, who co-founded the group with Keith Raniere, and other leaders began to introduce "the idea of polygamy, but with a soft sell, laying the groundwork," Susan Dones, a NXIVM member at the time, said.
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So, it's more of a hard sell for a soft sail, and a soft sell for a hard sail, and a boat face for both sell that may or may not sail or tunnel its way in the history.
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For an MBA grad, that translates to one "hard sell" post, which relates directly to you and your MBA; one "soft sell" post, which is more educational and displays your leadership abilities; and four general pieces that your network may find useful.
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The efforts are not necessarily designed to sell tickets, but represent a kind of soft-sell to bring residents in the entire Easy Bay closer to a team more associated with the city of San Francisco and the peninsula stretching down to San Jose.
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GIGOT: So their argument is, I guess, Dan, let&aposs polarize the election on cultural issues like immigration, for example, immigration enforcement, and soft sell the economy, which is doing great, and tax cuts, let&aposs not focus on those, let&aposs make this a cultural battle.
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Rather than the 'hard sell' of 'I'm looking for a job, do you know of anything,' this informational meeting takes the 'soft-sell' approach of asking for information and for them to share their story so you gain advice for your job search and career journey.
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Follow that path and you get this: Sometime soon, one of Biden's main rivals for the nomination will raise -- in an a-lot-of-people-are-asking-about-this soft sell -- whether Biden is up to the rigors of this campaign and the prospect of taking on President Donald Trump next fall.
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Addressing a few dozen members of the Congressional Progressive Caucus at a Chinese restaurant a few blocks from the Capitol, she laid out her case for why she could unify Democrats, emphasized that she was not hostile to properly run businesses and made a soft sell to the lawmakers to support her presidential bid.
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"I see this as a soft sell activity to some of the more wealthy business folk out there who are going to read this while waiting for flights and will no doubt go on to flag up the wider opportunities and technical innovations that Facebook offers in order for them to pass it down to their teams," Andy Barr, founder of 10 Yetis, a digital media agency, told VICE News.
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Soft sell is also less likely to be irritating to consumers.
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Encomium Magazine is among the top selling soft sell magazine in Nigeria.
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In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive.
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According to the Los Angeles Times, Web Sheriff is a "leading advocate of the soft sell" in the anti-piracy industry.
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The City People Magazine is a Nigerian soft-sell, entertainments magazine and newspaper awarding political people artists, actors and newspapers in publication of City People Media Group.
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Towards the end of her reign Oshinowo, in an interview with a soft-sell magazine, attempted to squash the gossip by stating Prest-Davies had no hand in her MBGN victory.
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At 5 p.m. on October 18, 1988, the station shifted to an urban adult contemporary format and the station was branded V103, with its call sign changing to WVAZ."WBMX Goes For The Soft Sell", Radio & Records. October 21, 1988. p. 25. Retrieved May 23, 2019.
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Recently, these men returned to their college for their 25th reunion. The letter goes on to note that they worked at the same company, but one man was a low-level manager and the other was president. Though the letter does not specifically state it, it implies the more successful man subscribed to the Wall Street Journal. It is widely considered a classic soft sell advertisement.
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Burnett used dramatic realism in his advertising, the Soft sell approach to build brand equity. Burnett believed in finding the "inherent drama" of products and presenting it in advertising through warmth, shared emotions and experiences. His advertising drew from heartland-rooted values using simple, strong and instinctive imagery that talked to people. He was also known for using "cultural archetypes" in his copy, by creating mythical creatures that represented American values.
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Emmanuelle was received negatively by critics on its initial release and with a more mixed reception years later. On its initial release in France, it was one of the highest-grossing French films. Columbia Pictures released both the original version and an English-dubbed version in the United States theatrically,"Soft Sell: Emmanuelle in America" (DVD feature). Lionsgate making it the first X-rated film released by the company.
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Her bold, swirling compositions won her a place in the United States Pavilion at the Brussels World's Fair in 1958."Americans at Brussels: Soft Sell, Range & Controversy", Time Magazine, June 16, 1958, Vol. LXXI No. 24, p.73 Later in her career, after moving to New York, Gechtoff began drawing inspiration from the Brooklyn Bridge, classical architecture, and the sea, whose forms are recognizable in her later series of collage-like paintings.
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"Soft-Sell Conclusion" ends with a version of the trombone melody that opens Stravinsky's "Marche Royale" from The Soldier's Tale. The "Invocation & Ritual Dance of the Young Pumpkin", in the beginning of the saxophone solo (first cadence) quotes the trio directly from the fourth movement of Gustav Holst's The Planets, Jupiter, the Bringer of Jollity. The melody to "The Duke of Prunes" is the love theme from Zappa's own film score to Run Home Slow.
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Born in Newark, New Jersey, in 1909, Lapow took art classes while in high school and after graduation moved to New York City to work for package designer Martin Ullman. In 1941 he formed a partnership, Koodin-Lapow, with Ben Koodin, designing packagingMason, S. (1972). "Encapsulating Magic: The Challenge of Package Design for Cosmetics". Graphis (Archive : 1944-2005), 28(164), 504-517. for R. H. Macys, Wamsutta Mills, Seagram, Startex"Packaging Switches to the Soft Sell (Printers' Ink)". (1959).
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After editing for a commercial production company in New York, in 2002 Lisagor returned to Los Angeles, where he began working in visual effects on films. He worked for the visual effects company Hydraulx from 2003 to 2008Beth Marchant, “Director Adam Lisagor on the Art of the Soft Sell,” Studio Daily, April 1, 2013. as a visual effects coordinator and compositor on films such as The Day After Tomorrow, Æon Flux and Aliens vs. Predator: Requiem.
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Lanre Alfred is a Nigerian journalist, author and businessman. He is the publisher of The Capital, former society editor and columnist at This Day, author of five books and owner of Old English Superstores, a department store in Lagos, Nigeria. Alfred Lanre is a celebrity journalism practitioner. His career in the genre included a stint as a society reporter, writer and columnist at City People Magazine, a Nigerian popular soft-sell magazine owned and founded by Seye Kehinde.
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He was quoted as saying "a big stick can be just as effective as a soft-sell", after he rejected protests from both Wren Blair of Oshawa, and Bill Hunter of Edmonton, for both managers not knowing the regulations. After the conclusion of the series, Pollock announced a $40,000 profit in ticket sales due to playing all of the games at Maple Leaf Gardens, and that the CAHA received 25% of revenue from television broadcasts of the games which would benefit junior hockey.
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The ARVN held on tenaciously throughout the night. President Thieu, oblivious to the previous nights attacks, and who was visiting I Corps headquarters at the time, advised General Lãm to postpone the advance on Tchepone and to shift the focus of the operation toward the southwest. By the afternoon of the 20th, the 39th Ranger Battalion had been reduced from 500 to 323 men and its commander ordered a retreat toward Ranger South, six kilometers away."Indochina: The Soft Sell Invasion", Time Magazine, 22 February 1971.
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Ferrer makes his pitch at a meeting of the network's top brass, throwing them a soft sell, very sincere, about how he would conduct the full hour, coast-to- coast memorial show being planned for the dead man as "a portrait in sound of the common man magnified." As the camera plays on the alert faces of the brass, each attentive but ready to cut off the speaker's head at the first false note, it is plain that Ferrer's fate is riding on the words he is improvising. When he finishes, the boss breaks the silence with three words: "I'll buy it." That throws the entire network behind Ferrer.
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Pollock was placed in charge of the 1966 Memorial Cup which included multiple protests and disagreements between the Edmonton Oil Kings and the Oshawa Generals. A Canadian Press release published on May 13, 1966, credited him for keeping the peace and being unflappable. He was quoted as saying "a big stick can be just as effective as a soft-sell", after he rejected protests from both Wren Blair of Oshawa, and Bill Hunter of Edmonton, for both managers not knowing the regulations. During the series, Hunter made newspaper headlines when he stated his vision for a nation-wide junior ice hockey league competing for the Memorial Cup.
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201 Much of the conversion program relied on Mao-style techniques of indoctrination and thought reform, where Falun Gong practitioners were organized to view anti- Falun Gong television programs and enroll in Marxism and materialism study sessions. Traditional Marxism and materialism were the core content of the sessions. Gao Rongrong, a Falun Gong practitioner from Liaoning Province who was reportedly tortured to death in custody in 2005 The government-sponsored image of the conversion process emphasizes psychological persuasion and a variety of "soft-sell" techniques; this is the "ideal norm" in regime reports, according to Tong. Falun Gong reports, on the other hand, depict "disturbing and sinister" forms of coercion against practitioners who fail to renounce their beliefs.
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However, due to the leak of materials, the release date had to be pushed up. She went on to say she would prefer her fans hear the completed versions of some of the songs instead of the incomplete tracks that were circulating. Gordon Murray from Billboard reported that two versions of the song were sent to US club DJs on December 21, 2014: the original version and the instrumental. Interscope sent the song as a "soft sell" on December 22 to radio outlets, and it failed to receive airplay at the Top 40 formats, garnering a total of 10 plays due to the rushed out release and being on a Christmas week, when most programmers were on vacation.
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Lewis has also received criticism from some Christians and Christian organizations who feel that The Chronicles of Narnia promotes "soft-sell paganism and occultism", because of the recurring pagan themes and the supposedly heretical depictions of Christ as an anthropomorphic lion. The Greek god Dionysus and the Maenads are depicted in a positive light (with the caveat that meeting them without Aslan around would not be safe), although they are generally considered distinctly pagan motifs. Even an animistic "River god" is portrayed in a positive light.Chattaway, Peter T "" Canadian ChristianityKjos Narnia: Blending Truth and Myth Crossroad, December 2005 According to Josh Hurst of Christianity Today, "not only was Lewis hesitant to call his books Christian allegory, but the stories borrow just as much from pagan mythology as they do the Bible".
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On Willennium, Smith is said to celebrate his success on a number of songs, including album opener "I'm Comin'" and single "Freakin' It", in which he responds to criticism directed at lead single "Wild Wild West" by pointing out its performance on the singles charts. Nathan Rabin of The A.V. Club goes as far as to claim that on the album Smith "takes the offensive, lashing out against critics who've labeled him a soft sell-out", and points out that some of the lyrics level criticism against the gangsta rap genre. A review by the magazine NME categorised songs on the album into two categories: firstly, "partied-up, pumped-up, knock-out rap records", and secondly, "schmaltzy songs about brotherly love and stuff". Cynthia Fuchs of the website PopMatters claims that Willennium is "an album about the future, specifically, Smith’s future cred on the hip-hop front", and points out the presence of lyrical themes such as money, politics, and relationships.
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