CBS announced that it would colorcast Premiere live on a five-city network hook-up of East Coast CBS stations. New York City, Washington, D.C., Baltimore, Philadelphia, and Boston made up the colorcast network. CBS planned to go forward even though few people would actually be able to view the event because there were very few color receivers available to the public. Due to nearly total manufacturer resistance there were currently no color sets being sold on the market.
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The first network colorcast followed on January 1, 1954, with NBC transmitting the annual Tournament of Roses Parade in Pasadena, Calif. to over 20 stations across the country.) An educational television network, National Educational Television (NET), predecessor to PBS, was founded.
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Critical reaction was also favorable, and production of the next three films was authorized by AT&T; and N. W. Ayer.Gilbert, p. 214. Our Mr. Sun was broadcast on CBS (a rare "colorcast" for that network at the time); all other films in the series were shown on NBC.
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Accessed January 26, 2008. This was the first year that Michigan State was counted in the Big Ten football standings, having been a member since 1950. This Rose Bowl had the first color television "colorcast," viewable on 200 sets across the United States.Gould, Jack - Television in Review: NBC Color Tournament of Roses Parade is Sent Over 22-City Network.
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In 1960, Skelton purchased the Chaplin studios, with plans to continue using the facility for his television show and for making films. It was the most colorcast of the few programs CBS aired in color during this period. By 1960, CBS no longer manufactured television sets (unlike its rival NBC's parent company, RCA) and pulled the plug on colorcasts.
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With the exception of a few specials and some yearly broadcasts of The Wizard of Oz, CBS would not colorcast again on a regular basis until the 1965–66 fall season when the network could no longer avoid public demand and rising sales in color television sets. Skelton was infatuated with his appearance on color television, and he cajoled CBS to colorcast the program (In 1961, Skelton also invested in three rental remote vans which had full live, film, and color videotape capability). Although visionary, the venture in color was premature and when it failed, CBS bought Skelton's facilities (formerly Charlie Chaplin Studios) as part of renewing Skelton's contract. From 1956 to 1962, Sherwood Schwartz (later widely known for creating the popular sitcoms Gilligan's Island and The Brady Bunch, among others) was head writer of Skelton's show, for which Schwartz won an Emmy Award in 1961.
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Snyder returned to television on CNBC on January 21, 1993, adding the opportunity for viewers to call in with their own questions for his guests. Snyder nicknamed his show the Colorcast, reviving an old promotional term NBC-TV used in the early 1960s to brand its color broadcasts. He also continued his trademark of talking to offscreen crew and made frequent reference to the studio, reminding viewers of its location in Fort Lee, New Jersey. The final CNBC show aired on December 1, 1994.
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The first network colorcast followed on January 1, 1954, with NBC transmitting the annual Tournament of Roses Parade in Pasadena, California to over 20 stations across the country. An educational television network, National Educational Television (NET), predecessor to PBS, was founded. Shortwave broadcasting played an important part of fighting the cold war with Voice of America and the BBC World Service, Radio Free Europe and Radio Liberty transmitting through the "Iron Curtain", and Radio Moscow and others broadcasting back, as well as "jamming" (transmitting to cause intentional interference) the Western stations in the Soviet bloc.
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In response, CBS had recently acquired the television manufacturer Air King in order to manufacture a CBS-Columbia Model 12CC2 dual color/b&w; television set. On the day that Premiere aired CBS placed a full-page advertisement for the set on page nine of the New York Times, although orders for the $499.95 set would not actually be taken until late September. CBS lined up several of its best known stars to participate in its opening commercial colorcast, including Arthur Godfrey and Ed Sullivan. It signed up sixteen advertisers who spent close to an estimated $10,000 to sponsor the one-hour show.
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On April 24 and May 1, NBC aired Games 1 and 4 of the Stanley Cup Finals between the Montreal Canadiens and the Detroit Red Wings respectively. Win Elliot served as the play-by-play man while Bill Mazer served as the color commentator for all four games. NBC's coverage of the 1966 Stanley Cup Playoffs marked the first time that hockey games were televised on network television in color, although a handful of local game telecasts in Boston (WHDH-TV), New York (WOR-TV), and Chicago (WGN-TV) had been colorcast during the regular-season that year. The Canadian Broadcasting Corporation would follow suit the following year.
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